Sinan Ucer Email & Phone Number

Cliffside Park, Nj, Us

Position Overview: As Head of Creative Services, I lead a dynamic team to innovate and refine course identities across platforms, driving excellence and creativity in beauty education. With a strategic focus on market trends and digital landscapes, I ensure cutting-edge content and groundbreaking techniques.Leadership Responsibilities:Budgeting and Forecasting: Manage social media advertising budgets and allocate resources effectively to optimize performance and maximize ROI.Process Improvement: Monitor market trends, social media performance, and content strategy, implementing data-driven improvements to enhance engagement and alignment with business goals.Lead Creative Direction: Oversee the development of course identities and multichannel content, ensuring innovative, high-quality output that reflects the latest industry trends and audience preferences.Key Accomplishments:Revenue Generation: Led innovative course development and multichannel content strategies, driving audience engagement and conversions, optimizing social media advertising budgets to maximize ROI.Account Retention: Enhanced brand offerings through ongoing market trend analysis and competitor monitoring, ensuring courses remain relevant and appealing to the target audience.Business Development: Collaborated with cross-functional teams and educators to create cutting-edge, high-quality educational materials that expanded market reach and strengthened brand positioning.

New York, Ny, Us

Position Overview: Led AI strategy and product development, resulting in a 40% revenue boost and a 70% increase in website traffic through innovative AI-powered solutions and comprehensive digital marketing strategies.Leadership Responsibilities:Budgeting and Forecasting: Managed AI-powered initiatives, optimizing resources to boost revenue by 40% while maintaining cost efficiency.Lead Creative Direction: Led creative direction for social media, ads, brand films, and trade shows, enhancing brand presence across national and international platforms.Key Accomplishments:Revenue Generation: Led AI-powered product development, driving a 40% revenue boost and 25% customer satisfaction increase.Business Development: Executed digital marketing strategies, increasing website traffic by 70% and expanding national and international reach.

Provided comprehensive creative direction and design services across multiple industries, specializing in retail, event, exhibit, architectural, and multimedia design. Developed innovative AI-powered solutions, driving a 40% revenue increase and a 25% boost in customer satisfaction. Led digital marketing strategies that enhanced web traffic by 70%, while designing distinctive visuals for print, digital, web, and video platforms. Expertly integrated AI technologies into workflows to align with clients' business objectives, delivering tailored and impactful results.

Led teams across multiple design departments to developed consumer journey in the retail environments (over the counter merchandising units, floor merchandisers, cosmetic wall design, store fixtures, retail store aisle layout and client presentations.).• Developed effective creative rooted in strategy in retail design and retail environments.• Facilitated effective client relationships and advised clients on creative best practices and strategy planning.• Worked with retailers directly on more than just Brand relationships, improving category understanding.• Managed project managers and estimators for pricing and oversaw budget management for projects• Provided art direction for all print work from concept to creation.Clients: Sephora, Smash Box, Makeup Forever , Chanel, Kevin Aucoin, Armani, Clarins, Clinique, Givenchy

New Brunswick, Nj, Us

Worked closely across all franchises of J&J, (Consumer Health Care, Beauty, OTC, Corp.) to develop Consumer Journey Mapping, SKU Differentiation & Regimen, created disruption POP Activation vehicles.• Worked with brand designers on leveraging / enriching brand equity & user experience in different markets. • Worked with retailers directly on more than just Brand relationships, improving Category understanding.• Worked directly with project managers and estimators for pricing and oversaw budget management for projects

New York, Ny, Us

Leading a small team on a variety of projects and delivering creative solutionsto meet and exceed client’s briefs in both digital and print formatsfor local, national and international clients.)Managed and mentored a diverse marketing creative department of 3d designers, production artists, freelancers and copywritersCreated & produced marketing materials including brochures, proposals, corporate identity, direct mail, cd-roms and collateral materials.Designed & maintained company web site using flash (actionscripts), html and java scripting.Managed the strategic direction for web content and communication that supports to the goals and objectives of company.Worked with web analytics applications to develop metrics to measure and track visitor usage trends; direct modifications of the website to increase referrals to services and registrations.Managed and outsourced outside companies for Search Engine Optimization practices.Created individualized multimedia presentations for client solicitation using power-point and flash.Created architectural renderings and animations, using 3D Studio Max and V-RayCreated plasma screen presentations of the company's numerous completed projects.Managed outside vendors for print, photographers and illustrators.Created and managed magazine ads were featured in tri-state magazine, new york times, real estate journal, new york living,su casa magazine, poder magazine and veracruz construye

Québec, Québec, Ca

. Developed and Managed cutting edge tradeshow booths, stage sets and corporate events.. Required to develop highly creative concepts from concept sketches, through to computer rendered images, 3D animations, concept graphic design development and finally full working drawings.. Liaising with the appointed contractors to ensure the project went through smoothly, to the correct specifications and remained true to the original concept. . Researched and developed executive-level sales presentations tools for new presentation possibilities.. Analyzed customer requirements, established and ensured adherence to project timelines and budget constraints.Clients: Dupont, Victorinox, Canon, Samsung, Vuse, Verizon, Alcatel Lucent, Hershey, Loreal, Bloomberg, Epic Games, Activion, Shire

M.A, Communication Art (Computer Graphics)

Certification, Construction Management

Certification, Red Hat Linux

B.A, Industrial Design