Data Comprehension.Data Modelling & Transformation.Math & Statistical Analysis.Analytical & Visualization Skills.Filtering, Sorting and Grouping.Tableau Software Suite.

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaignsDesign, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnelsCollaborate with agencies and other vendor partnersEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Perform research on current benchmark trends and audience preferencesDesign and implement social media strategy to align with business goalsSet specific objectives and report on ROIGenerate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)Monitor SEO and web traffic metricsCollaborate with other teams, like marketing, sales and customer service to ensure brand consistencyCommunicate with followers, respond to queries in a timely manner and monitor customer reviewsOversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)Suggest and implement new features to develop brand awareness, like promotions and competitionsStay up-to-date with current technologies and trends in social media, design tools and applications

- Devising strategies to drive online traffic to websites.- Tracking conversion rates and making improvements to websites.- Developing and managing Online Marketing campaigns- Utilising a range of techniques including paid search, SEO and PPC.- Overseeing the social media strategies.- Managing online brand and product campaigns to raise brand awareness.- Managing the redesign of the company website.- Improving the usability, design, content and conversion of websites.- Responsibility for planning and budgetary control of all Online marketing- Evaluating customer research, market conditions and competitor data.- Reviewing new technologies and keep forefront of developments in digital marketing.

- Oversee a team of designers and marketers- Responsible for all online activities- Develop affiliate marketing programs- Create and maintain an online business plan- Staying up to date on software or data trends- Keep current knowledge of online trends- Updating website for new mobile or computer systems to appeal to current and future customers - Provide analytic reports of online sales- Search Engine Optimization (SEO), PPC,CMS, Social Media, Email marketing.

•Plan,develop and manage paid digital media campaigns•Create, write copy and ensure social media ads are aligned with the strategic approach•Maintain a strong understanding of the relationship between content, targeted to the right audience, in the right channel•Generate conversions and engagement on paid social media content and drive performance with allotted budget•Analyze and monitor ad performance on a daily basis;•Develop social media strategy and lead the charge in execution of social media management•Help to define and implement online marketing initiatives including a mix of search engine optimization (SEO), email, search engine marketing, behavioral targeting, social, engagement, display advertising and other emerging interactive media•Manage, monitor, create and execute all key social media messaging on Social Media Channels•Delegate roles,amongst team, to provide engaging content with a strong brand voice for social media channels and synergy among all platforms•Measure and analyze campaign metrics with the goal of adjusting tactics to optimize traffic, conversion rates and overall performance•Manage analytics,reporting and dashboards to maximize the social experience for all customers; leverage insight to identify opportunities for improvement and rationale for business decision making•Provide engaging content with a strong brand voice for social media channels and execute daily posts staying current on what’s trending online and what people are talking about•Work with Merchant and Marketing teams to develop monthly content calendar for all social media platforms.•Work closely with Customer Service to monitor and respond on our social channels•Contribute with creative ideas on how to leverage social media to help achieve business and communications objectives•Monitor and administer web analytics dashboards,reports,key reporting tools,and point out key areas of importance in accordance to goals

- Contribute to improve customer advocacy Main KPIs:Contribute in Enhancing Service Level and ASA,Contribute in Enhancing IVR Efficiency,Frequent Monitoring to CA Revenues to insure achieving targets,Introduce new ideas to play a role overall performance.- Customer Advocacy forecasting, analytic,and monitoring cycles:Review historical volume and organization’s future needs to create reliable call volume forecasts, down to 30 minute intervals.Incorporate cyclical and periodic events into forecast weekly, monthly, and annual volume and staffing plans, including skills based routing methodology.Maintain accuracy and data integrity of all customer advocacy data sources. Monitor KPIs deviations,trends and report any abnormal trafficbehaviors.Providing smart analysis and comparisons of all KPIs for department and agents.Design new method of reporting to interact across all levels of the organization and deliver clear feedback via frequent reporting.- Customer Advocacy Reporting:preparing the department’s daily, weekly, monthly, quarterly and annual reports for all customer advocacy KPIs on the department level and on the agents’ level.Preparing the management reporting on monthly basis covering BPR, CEO, marketing reports and any other required reports.Preparing any external reports covering TRC requirements, vendors’ requested data and any required reports by official outside parties.Assist operational teams in providing them with comprehensive reporting and data regarding CCRs performance,KPIs and incentive schemes calculations.Other ad-hoc reporting requirements, as needed.- Development Cycle of Customer Advocacy Reporting:Create, communicate, and track all KPIs through automated tools.Assist in developing methods, procedures and reporting to automate the reporting, forecasting and feedback cycles.Develop structured reporting tools to be integrated between quality and operational units to provide 360 degree view of all quality feedback and its related actions.

Testing 3G product’s and service’s skeleton in terms of the business rules, bundle’s and product’s life-cycle, internal systems development and customer’s interactive channels(Website,USSD,IVR and connection manager.

- Help moderate and inspire promotional communications via company specific Internet-based applications to encourage the exchange of user-generated content.- Report events via social media channels. Managing the social media elements to foster interaction, education, engagement and discussion regarding the company’s brands and products through the use of online communities. - Manage, update and enhance through creative efforts, social media efforts; Facebook, twitter, and other blogs and social media channels.- Check content approvals on (Fun, WAP, RBT, and BGM).- Clean up the master sheet of PSMS and assure revenue share correctness.- Arrange the content and organize it on weekly basis.- Test the new services on PSMS.- Do bulk schedule for the next month

• Validation & Archiving officer - Responsible for receiving, validating, entering, updating, activating, sorting, filtering searching and archiving 3G , postpaid , prepaid and internet contracts .• Customer Care Representative Performing as a call Center on-floor acting team leader Agent Performing as a call Center outbound Agent Performing as a call Center Inbound Agent in charge of:- Providing service support and troubleshooting. - Describing offers to current clients as well as potential clients- Profiling to meet the quality requirements with comfortable ability of talking and typing.

- Prepared LOS, NLOS, RFS, BOQ and delivery note reports to fit in with customer and vendor requirements.- Managed project teams to inspect the accomplished work to ensure it's alignment with the scope of the project.- Checked on The specifications, conditions and the proper usage of needed tools and equipments prior to their actual use; in order to ensure conformity to applicable relevant requirements.- Coordinated with engineers and teams to find out the root cause of problems, create solutions to solve them and escalate the set solution to supervisor for validation.- Prepared and maintained accurate and up to date quality documentation in order to ensure the traceability for all activities and events.

Reviewed business, product and system requirements.Created test plans, test cases and test scripts to ensure that overall quality is delivered.Testing Techniques - black-box, gray-box, static, dynamic, functional, integration, regression and clearly documenting findings

Managed Windows based network Infrastructure (Domain, DNS, DHCP, WINS, and Router Configuration).Interacted Microsoft Windows Server 2003. Active Directory, MS Exchange, Local Area Network (LAN), Wide Area Network (WAN) and its components. Hardware installation and upgrades; backup/recovery procedures.Managed troubleshooting of hardware and software and e-mail, network, backup and recovery problems.

Sales duties in life, personal accidents and health insurance products.Post sales services for new and existing clients.Pre-sales services Insurance consultation for interested clients in what's suitable from our line of products. Intelligence gathering for new clients.

- Added, maintained and configured computer, hardware and software.- Set up user accounts.- Installed system-wide software.- Performed procedures to prevent the spread of viruses.