Drive awareness of the German “doner kebab” across the United States and Canada. Evaluate marketing with clear relevance to the North American market: including customer experience analysis, buying insights, industry trends, pricing strategies, LTOs and brand campaigns.• Development of marketing plans to build awareness, consideration, and reputation of the brand & grow sales through sustainable transaction drivers.• Day-to-day management of communication strategy including creative & media management across a range of channels include social media, PR, events, influencers, restaurant POS, etc., in partnership with various agencies as well as the global HQ in the UK.• Development & implementation of New Restaurant Opening Strategy as well as Local Restaurant Marketing plans in partnership with designated agencies & our respective franchise partners.• Nurture effective relationships with franchise partners to guide and influence local marketing plans and activities in support of franchisees’ business plans.• Management of the overall marketing calendar for effective coordination of the marketing plans to ensure the achievement of marketing and business goals.

Develop, implement, and evaluate marketing operations with clear relevance to the Jamaican market. This includes customer experience analysis, buying-behavior insights, industry trends, pricing strategies, sale mix projections, unit sales forecasting, product-lifecycle planning, LTOs and brand campaigns.Key Achievements 2020 - 2022:• Created and managed 22 LTOs and campaigns during COVID-19 to drive customer ticket average and purchase frequency during massive lockdowns and strict curfews hours• Created awareness campaign generated +78% increase in half chicken unit sales • Moved “drinks per 10 customers” from 5.5 to 6.6 after 7 months of a declining category• Moved overall ticket average YOY (April-Aug) +10.6%• Created 4 sauce for new chicken nugget value LTO: Maad Fyaah, Curry Ranch, Thai Chili & Sorrel• Formulated 2 new “mixaah” beverages, marrying BIB and juice, creating a third pricing tier offering• Implemented online ordering with online payment options for 6 restaurant locations• Established Island Grill online gift card programs with local business partners• Introduced indulgent, “snackable” items to drive ticket average and increase Sides category sales• Created interactive social media engagement campaign educating customers on menu items Key Achievements 2018 - 2019:• Established pricing strategy and food & paper cost % for new and current menu items• Created brand guidelines and reputation management strategy• Introduced new packaging and increased Mother’s Day weekend revenue by +130% and • Father’s Day weekend revenue by +62% YOY• Reformatted fish meals, for Lent and increased unit sales by +54% YOY for the holiday period• Introduced “WOW Chicken” program and increase grill chicken category sales by +12% YOY• Repurposed existing partner’s June Plum juice and increased juice promotion sales YOY +56%

Led the agency’s social and digital department. Promoted and strengthened each client’s brand on social and digital media platforms, using a combination of organic and paid placement.Key Achievements:• Managed client contracts and advertising budgets: Flow, BTC, Lasco, Curves, Rubis, General Accident, AutoSmart, GasPro• Lead team of 12 associates: account executives, graphic artists, traffic associates• Pitched new client business: The Best Dressed Chicken, Anchor Butter, Unilever: Breeze

Papa John’s client support, through strategic sales hurdle planning for 11 markets (DMAs) throughout the east coast, including Atlanta, Nashville and Indianapolis. Delivered media buying strategies and recommendations to support local offers and sports partnerships.Key Achievements:• Managed marketing cash flows budgets ranging from $350k to $5 million annually per DMA• Developed local market strategies and campaigns for both corporate and franchise restaurants• Consistently generated 8%-12% growth year over year for each market• Provided media in high-visibility placements for client broadcast mediums• Leveraged NFL, MLB and NHL team sports partnerships through team, charity and player campaigns• Marketing support for Atlanta Falcons 2017 Super Bowl Championship

Manages $4 million marketing budget annually. FHE, a private, medically integrated rehabilitation treatment center.Strategic planning of yearly marketing campaign through a series of branding initiatives. Negotiates with all media outlets and implements yearly multimedia marketing campaigns. Works with community outreach and alumni to create an organic marketing team environment.Key Achievements:• First to market medical treatment campaign in industry• Increased brand awareness by 30% in last 12 month period• Oversees PPC manager with a monthly budget of $200K through Google AdWords and Bing• Manages print and media campaigns of over $150K monthly• Directs website initiatives, direction, content and development• Writes, directs and produces all TV media in-house from casting to completed spots• Works directly with broadcast, cable, radio, billboards, SEO company and web developers• Places all media buys and negotiated all rates directly• Researches and analyzes market, competitors, consumer demographics and admission rates• Produces all collateral in-house, video brochures, pamphlets and other materials for sales• Produces semi-annual magazine, manages writers, content, printing and designs all artwork

Cross trained 17 regional marketing teams throughout North America. FirstService Residential, the largest manager of residential communities with a client portfolio of 6,500 properties and over 1.5 million residential units managed, in excess of $6 billion in budgets.Worked intimately with 17 regional marketing teams in the US and Canada. Developed national marketing responsibility plan and rollout for regional marketing teams. Strategic planning of SEO, content marketing and conversion optimization. Managed the creation and deployment of marketing communications through traditional and online media. Provided direction and training to regional marketing teams weekly.Key Achievements:• Successfully rebranded 17 property management companies under the FSR name• Oversaw 27 websites – content approval, content marketing, functionality, UI testing and new development• Architected payment processing workflow to accommodate 19 separate processes through one portal utilizing 17 different instances of proprietary software• Designed and implemented internal SharePoint site for Marketing teams • Created Search Engine Optimization Training Package, including SEO best practices, online writing guidelines and keyword research tutorial• Developed Social Media Reputation Management Program for responding to negative and positive comments

Managed product development and provided marketing contributions for South Florida based company. Over 30 brands in health, beauty and enhancement, serving customers in a multitude of countries through online efforts.Driving force behind consumer product development in health, beauty and enhancement industry. Oversaw production life cycle from beginning to end. Initiated feasibility studies on markets and competitors. Partnered with pharmaceutical company on formula creation. Managed overseas graphics design and web development team. Strategic planning of SEO, PPC and conversion optimization through keywords, site architecture, design, functionality, usability and testing.Key Achievements:• Contributed to 65% revenue increase over a 18 month period• Successfully facilitated product launch of 11 new brands and 10 new co-brands• Launched 21 product websites and over 30 informational sites• Maintained project planning, budgeting and yearly objectives• Created and analyzed product pricing strategies• Performed keyword research and produced optimized content for organic traffic (SEO content)• Researched ingredient trends, formula feasibility and competition• Worked closely with pharmaceutical companies on herbal formula creation, proprietary blends• Sourced and designed product packaging based on product delivery systems• Built strong rapport with vendors from Florida, China, Brazil, India and Ukraine

Served in key marketing position for Miami-Dade division. Fortune 200 homebuilder with a strong presence in 18 states and $16.3 billion in annual revenues. Coordinated and performed business-to-consumer marketing, advertising, and promotions targeting local and regional homebuyers.Key Achievements: • Managed all marketing material and collateral for 20 subdivisions in 3 master plan communities • Worked closely with architectural engineer on floor and site plan revisions and value engineering • Participated in national rebranding campaign • Integrated advertising campaign involving collateral, web design, SEO, PPC, direct-mail and e-mail marketing, and wrote copy for web sites, advertisements and press releases • Planned and coordinated all grand opening events! And gave away a home!

Provided high-level marketing support for one of the nation’s largest advertising agencies, with 860 associates in offices coast to coast, and a subsidiary of global Omnicom Group, serving 5,000 clients in over 100 countries. Specifically worked on and oversaw Lennar accounts. Collaborated with clients on development and deployment of marketing strategy creation and implementation to segmented and vertical markets.