Priscilla Sinanan, Mba Email & Phone Number

Glasgow, Scotland, GB

• Drive awareness of the German “doner kebab” across the United States and Canada. Evaluate marketing with clear relevance to the North American market: including customer experience analysis, buying insights, industry.
• Development of marketing plans to build awareness, consideration, and reputation of the brand & grow sales through sustainable transaction drivers.
• Day-to-day management of communication strategy including creative & media management across a range of channels include social media, PR, events, influencers, restaurant POS, etc., in partnership with various agencies.
• Development & implementation of New Restaurant Opening Strategy as well as Local Restaurant Marketing plans in partnership with designated agencies & our respective franchise partners.
• Nurture effective relationships with franchise partners to guide and influence local marketing plans and activities in support of franchisees’ business plans.
• Management of the overall marketing calendar for effective coordination of the marketing plans to ensure the achievement of marketing and business goals.

Kingston, JM

• Develop, implement, and evaluate marketing operations with clear relevance to the Jamaican market. This includes customer experience analysis, buying-behavior insights, industry trends, pricing strategies, sale mix.
• Created and managed 22 LTOs and campaigns during COVID-19 to drive customer ticket average and purchase frequency during massive lockdowns and strict curfews hours
• Created awareness campaign generated +78% increase in half chicken unit sales
• Moved “drinks per 10 customers” from 5.5 to 6.6 after 7 months of a declining category
• Moved overall ticket average YOY (April-Aug) +10.6%
• Created 4 sauce for new chicken nugget value LTO: Maad Fyaah, Curry Ranch, Thai Chili & Sorrel

Kingston 5, St. Andrew, JM

• Led the agency’s social and digital department. Promoted and strengthened each client’s brand on social and digital media platforms, using a combination of organic and paid placement.Key Achievements:
• Managed client contracts and advertising budgets: Flow, BTC, Lasco, Curves, Rubis, General Accident, AutoSmart, GasPro
• Lead team of 12 associates: account executives, graphic artists, traffic associates
• Pitched new client business: The Best Dressed Chicken, Anchor Butter, Unilever: Breeze

Fort Lauderdale, FL, US

• Papa John’s client support, through strategic sales hurdle planning for 11 markets (DMAs) throughout the east coast, including Atlanta, Nashville and Indianapolis. Delivered media buying strategies and recommendations.
• Managed marketing cash flows budgets ranging from $350k to $5 million annually per DMA
• Developed local market strategies and campaigns for both corporate and franchise restaurants
• Consistently generated 8%-12% growth year over year for each market
• Provided media in high-visibility placements for client broadcast mediums
• Leveraged NFL, MLB and NHL team sports partnerships through team, charity and player campaigns

Deerfield Beach, Florida, US

• Manages $4 million marketing budget annually. FHE, a private, medically integrated rehabilitation treatment center.Strategic planning of yearly marketing campaign through a series of branding initiatives. Negotiates.
• First to market medical treatment campaign in industry
• Increased brand awareness by 30% in last 12 month period
• Oversees PPC manager with a monthly budget of $200K through Google AdWords and Bing
• Manages print and media campaigns of over $150K monthly
• Directs website initiatives, direction, content and development

Dania Beach, FL, US

• Cross trained 17 regional marketing teams throughout North America. FirstService Residential, the largest manager of residential communities with a client portfolio of 6,500 properties and over 1.5 million residential.
• Successfully rebranded 17 property management companies under the FSR name
• Oversaw 27 websites – content approval, content marketing, functionality, UI testing and new development
• Architected payment processing workflow to accommodate 19 separate processes through one portal utilizing 17 different instances of proprietary software
• Designed and implemented internal SharePoint site for Marketing teams
• Created Search Engine Optimization Training Package, including SEO best practices, online writing guidelines and keyword research tutorial

• Managed product development and provided marketing contributions for South Florida based company. Over 30 brands in health, beauty and enhancement, serving customers in a multitude of countries through online.
• Contributed to 65% revenue increase over a 18 month period
• Successfully facilitated product launch of 11 new brands and 10 new co-brands
• Launched 21 product websites and over 30 informational sites
• Maintained project planning, budgeting and yearly objectives
• Created and analyzed product pricing strategies

Miami, FL, US

• Served in key marketing position for Miami-Dade division. Fortune 200 homebuilder with a strong presence in 18 states and $16.3 billion in annual revenues. Coordinated and performed business-to-consumer marketing.
• Managed all marketing material and collateral for 20 subdivisions in 3 master plan communities
• Worked closely with architectural engineer on floor and site plan revisions and value engineering
• Participated in national rebranding campaign
• Integrated advertising campaign involving collateral, web design, SEO, PPC, direct-mail and e-mail marketing, and wrote copy for web sites, advertisements and press releases
• Planned and coordinated all grand opening events! And gave away a home!

Fort Lauderdale, FL, US

Provided high-level marketing support for one of the nation’s largest advertising agencies, with 860 associates in offices coast to coast, and a subsidiary of global Omnicom Group, serving 5,000 clients in over 100 countries. Specifically worked on and oversaw Lennar accounts. Collaborated with clients on development and deployment of marketing strategy.

Bethesda, Maryland, US

Masters Of Business Administration, Marketing

Bachelor Of Business Administration (Bba), Emphasis Marketing