Sinan Çilek work email
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Sinan Çilek personal email
15 years experience in digital marketing. I’ve worked for global media agencies by management responsibilites and focused on digital media, digital creative and new business development. Furthermore, I have full understanding of untapped market opportunites. In these positions, I demonstrated the ability to evaluate novel tactics to build up new strategies. I have numerous global and local brands pitch experience.My background includes digital media planning & buying, global & local publisher agreements, new business development, team building, implementing new technologies and adtech solutions, building yearly communication strategies, quarter and year based forecast & revenue planning.At my professional carreer, I have had many experiences in executing and tracking digital marketing campaigns on a high level. My understanding of industry trends, new technologies and the competition make an essential basis for all marketing activities that I plan as I work diligently on marketing requirements.Beside my professional career, I'm a lecturer in various digital marketing certificate programs. I am an active member of the IAB Turkey Education Board.
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FounderDeverseIstanbul, Turkey -
Managing Partner Of MediaInbound Marketing Agency Jul 2023 - PresentIstanbul, Turkey -
FounderDeverse Jan 2022 - PresentIstanbul, Turkey -
Member Of Education And Training Councilİnteraktif Reklamcılık Derneği (Iab) Jan 2021 - PresentIstanbul, Türkiye -
Country ManagerChannel Factory Sep 2021 - Mar 2023İstanbul, Türkiye -
Head Of DigitalSkala Media Solutions Sep 2014 - Aug 2021Istanbul, Turkey• Management of digital operation by coordinating planning & trading and creative teams together.• Team management by the client needs.• Yearly and quarterly digital communication strategies.• Global and local media agreements with the local and global ad networks. • Focus on to reach key marketing objectives, digital and social media outcome expectations.• Implementation of brand-new monitoring, tracking, reporting and targeting technologies to the planning… Show more • Management of digital operation by coordinating planning & trading and creative teams together.• Team management by the client needs.• Yearly and quarterly digital communication strategies.• Global and local media agreements with the local and global ad networks. • Focus on to reach key marketing objectives, digital and social media outcome expectations.• Implementation of brand-new monitoring, tracking, reporting and targeting technologies to the planning process.• Growth management by digital new business efforts.• Revenue and forecast planning. • Media spendings follow up for ad networks agreement terms.Clients: Turk Telekom, Halkbank, Sur Yapi, Ağaoğlu, Türksat, IGA, Torku, Kuveytturk, Zubizu, Doğuş Oto, Isbir Yatak, Alarko Carrier, Avansas, Vakif Emeklilik, Torunlar GYO, Svot Life, Greyder, Istanbul Ticaret University, Fuzul, Istanbul Shopping Fest, Selcuklu Holding, Gedik University, TIM, Ingenico, Istinye Park, Bajaj, Kenton, Cevahir AVM, Total, Biruni University. Show less -
Head Of DigitalNative Media Turkey Jan 2017 - Dec 2018Istanbul, Turkey• Management of digital operation by coordinating planning & trading and creative teams together.• Team management by the client needs.• Yearly and quarterly digital communication strategies.• Global and local media agreements with the local and global ad networks. • Focus on to reach key marketing objectives, digital and social media outcome expectations.• Implementation of brand-new monitoring, tracking, reporting and targeting technologies to the planning… Show more • Management of digital operation by coordinating planning & trading and creative teams together.• Team management by the client needs.• Yearly and quarterly digital communication strategies.• Global and local media agreements with the local and global ad networks. • Focus on to reach key marketing objectives, digital and social media outcome expectations.• Implementation of brand-new monitoring, tracking, reporting and targeting technologies to the planning process.• Growth management by digital new business efforts.• Revenue and forecast planning. • Media spendings follow up for ad networks agreement terms.Clients: Turkish Airlines, A101, Ziraat Bankası, Emlak Konut, Filli Boya, English Home, Eve, Uğur Mondial. Show less -
Head Of DigitalNative Digital Agency Sep 2014 - Dec 2016Istanbul, Turkey• Management of social media, digital creative and digital media and client services teams.• Yearly and quarterly digital communication strategies.• Social media and 360 digital integrated projects relevant with the campaign briefs. • Global and local agreements with technology and production companies.• Focus on to reach key marketing objectives, digital and social media outcome expectations.• Implementation of new monitoring, tracking and reporting… Show more • Management of social media, digital creative and digital media and client services teams.• Yearly and quarterly digital communication strategies.• Social media and 360 digital integrated projects relevant with the campaign briefs. • Global and local agreements with technology and production companies.• Focus on to reach key marketing objectives, digital and social media outcome expectations.• Implementation of new monitoring, tracking and reporting technologies.• Growth management with digital new business efforts. • Revenue and forecast planning. • Client & 3. party agreement terms follow up.• Clients: Turkish Airlines, Turk Teleom Group, Halkbank, Türksat, Torku, Turkish Corporate Club, Skylife, TRT World Show less -
Head Of DigitalPeople Initiative Jun 2013 - Sep 2014Istanbul, Turkey• Management of digital operation by coordinating planning & trading and creative teams together.• Team management by the client needs.• Yearly and quarterly digital communication strategies.• Global and local media agreements with the local and global ad networks. • Focus on to reach key marketing objectives, digital and social media outcome expectations.• Implementation of brand-new monitoring, tracking, reporting and targeting technologies to the planning process.•… Show more • Management of digital operation by coordinating planning & trading and creative teams together.• Team management by the client needs.• Yearly and quarterly digital communication strategies.• Global and local media agreements with the local and global ad networks. • Focus on to reach key marketing objectives, digital and social media outcome expectations.• Implementation of brand-new monitoring, tracking, reporting and targeting technologies to the planning process.• Growth management by digital new business efforts.• Revenue and forecast planning. • Media spendings follow up for ad networks agreement terms.•Clients; Avea, LG, Finansbank, LC Waikiki, Sutas, Digiturk, Domino’s, Mitsubischi, Özak GYO, Shopping Fest, Şekerbank, ECA. Show less -
Digital Media DirectorQuisma - A Groupm Company Jan 2013 - Jun 2013Istanbul, TurkeyProgrammatic and Sales Team building.Leading GroupM agencies' performance based campaigns such as PPC, affiliate and mobile installment.Reveal untapped digital market opportunities.Management of the sales and ad operation team. Supervising of daily ad operations.Giant local and international ad networks, affiliate networks and mobile networks agreements. Management of inventory tagging and integration process of the networks to QMP Programmatic Platform. Implementation… Show more Programmatic and Sales Team building.Leading GroupM agencies' performance based campaigns such as PPC, affiliate and mobile installment.Reveal untapped digital market opportunities.Management of the sales and ad operation team. Supervising of daily ad operations.Giant local and international ad networks, affiliate networks and mobile networks agreements. Management of inventory tagging and integration process of the networks to QMP Programmatic Platform. Implementation of performance, affiliate and mobile business into the GroupM agencies. Weekly financial update reports to CEO and CEEMA. Agency progress plan due to Headquarter's yearly objectives.Monthly tracking of business objectives. Growth Management. PBT plans for 4 GroupM agencies.Monthly status with head of digitals of 4 GroupM agencies.Digital Performance Education Programs for 4 GroupM agencies. Development of digital capabilities of GroupM agencies.Reveal brand-new channels and platforms. Client introduction meetings. Clients: Yandex, Vestel, Morhipo, Arzum, Michelin, Teknosa, Akbank, TFKB, P&G, Lufthansa, Doğuş Grup, Feast, Danone, Beymen, Boyner, Aktifbank, Koroplast, UIP, Boydak, Volkswagen. Show less -
Digital Media DirectorMccann Erickson Jan 2012 - Jan 2013Istanbul, TurkeyInnovation. Implementing new technologies to McCann Erickson Istanbul. New business model development for social media and mobile advertisingIncreasing the revenue by acquiring new clients with social media and mobile ads sales.Hiring young talents and building Digital Media Team into the agency. Discovering untapped digital market opportunities. Building partnerships with Media AgenciesMaking international negotiations with giant networks (Facebook, Linkedin, Google… Show more Innovation. Implementing new technologies to McCann Erickson Istanbul. New business model development for social media and mobile advertisingIncreasing the revenue by acquiring new clients with social media and mobile ads sales.Hiring young talents and building Digital Media Team into the agency. Discovering untapped digital market opportunities. Building partnerships with Media AgenciesMaking international negotiations with giant networks (Facebook, Linkedin, Google, Marketing Sales Cloud-Buddy Media) and mobile networksProviding day-to-day functional management of department, including an active role in training and mentoringCreate and execute development plans and financial reports to CEO and CFO Maintaining and monitoring staffing levels, Knowledge-Skills-Attributes, expectations and motivation to fulfill organizational requirements Oustanding and historical achivement by acquiring over 30 new clients to the agency. Sale and manage 600 campaigns in 1 year. Work cross-functionally with the agency management team, account directors, creative directors and multimedia director. Work with agency executives as needed for improving agency’s digital media skilss and getting additional digital media budgets from existing clients. Develop and maintain publisher relationships for agency’s reputation including senior-level contacts. CLIENTS Turkish Airlines, Finansbank, Akbank, Indesit, Solo, Selpak, Groupon, Akmerkez, Coca Cola and sub brands (Fanta, Cappy, Burn), Microsoft, Pinar, Mastercard , Dogus Media Group (Oley.com, Vogue, GQ), Diageo (MEY Icki ); Yeni Raki, Buzbag, KetelOne, Terra, Smirnoff, J&B, Istanblue, Jack Daniels, Johnnie Walker, Binboa, Forum Shopping Malls, Lezita, Okan University, ATIK, Dedeman Hotels, Fujitsu, Izmir Economy University, Lily, Praktiker, Turkent , Pizza Hut, Kentucky Fried Chicken, Dogtas, Kingdom of the Netherlands. Show less -
Digital Business ManagerMccann Erickson Aug 2010 - Jan 2012Istanbul, Turkey• Actively contribute to new business efforts like Akbank, Axess, Turkish Airlines, Yapi Endustri Merkezi (YEM), Beyazkutu.com, Kingdom of the Netherlands Social and Digital Media services.• Developing Online Media Strategies for Online Media Planning & Buying. • Managing digital business and digital media planning team.• Use of dayparts, rich media, and brand surveys • Online strategy development.• Trend analysis and trend reports.• Provide timely feedback and… Show more • Actively contribute to new business efforts like Akbank, Axess, Turkish Airlines, Yapi Endustri Merkezi (YEM), Beyazkutu.com, Kingdom of the Netherlands Social and Digital Media services.• Developing Online Media Strategies for Online Media Planning & Buying. • Managing digital business and digital media planning team.• Use of dayparts, rich media, and brand surveys • Online strategy development.• Trend analysis and trend reports.• Provide timely feedback and performance evaluation of Digital Media Broadcasts. Create and execute development plans.• Analysing and understanding of consumer behaviours. Generating insights for brands by developing digital footprints. • Special projects as assigned.• Managing E-mail marketing operations and optimizations of Turkish Airlines over 50 destinations.• E-Mail Marketing training to Clients.• SEM• Analysing and reporting Social media executions. Developing social media strategies.• Mobile marketing solutions.• Analytics integration of web projects for measuring ROI. • Conversion measurement of traffic resources with analytic tools (such as Google Analytics)• Clients: Turkish Airlines, Intel, Samsung, Nestle, Nescafe, Nesfit, Coffee-Mate, Akbank, Axess, Wings Card, Akbank Sanat, Kingdom of the Netherlands, Tetrapak, Doğuş, Opel, KFC, Burger King, Mey İçki, Ulker, Dolcia, Coca Cola, L'Oréal, Arko, Superfresh, Chicco, Beyazkutu.com, Yapi Endustri Merkezi (YEM). Show less -
Digital Connections & Analytics SpecialistMccann Worldgroup May 2008 - Aug 2009Istanbul, Turkey• Member of digital media team for working on to serve global and local clients in display - search advertising planning, web analytics, adserving operation and search engine optimization • Operation and analysing of display - search ads, web sites with preparing performance reports of online oriented joint marketing programmes.• Guiding Multimedia team for display ads and web sites, in relevant with technical specs. and goals of campaigns.• Operation of Integrated social media… Show more • Member of digital media team for working on to serve global and local clients in display - search advertising planning, web analytics, adserving operation and search engine optimization • Operation and analysing of display - search ads, web sites with preparing performance reports of online oriented joint marketing programmes.• Guiding Multimedia team for display ads and web sites, in relevant with technical specs. and goals of campaigns.• Operation of Integrated social media executions to gain consumer generated media coverage.• Clients : Intel, Samsung, Sony, Casper, Exper, Microsoft, Nescafe, Coca Cola, GM, Doğan TV, Brown Forman, Accor, Vegatel Show less -
Digital Media Planner & New Business DeveloperProad Media Solutions Jun 2007 - May 2008Istanbul, Turkey• Display & search advertising planning and adserving operation of local brands. • New business development and project management of local brands; Seramiksan, Joker.• Growth marketing for e-com clients. Alisveris.com, Tazebunlar.com, Onlinemahzen.com, Netsiparis.com.
Sinan Çilek Skills
Sinan Çilek Education Details
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Advertising
Frequently Asked Questions about Sinan Çilek
What company does Sinan Çilek work for?
Sinan Çilek works for Deverse
What is Sinan Çilek's role at the current company?
Sinan Çilek's current role is Founder.
What is Sinan Çilek's email address?
Sinan Çilek's email address is si****@****ory.com
What schools did Sinan Çilek attend?
Sinan Çilek attended İstanbul Bilgi Üniversitesi.
What skills is Sinan Çilek known for?
Sinan Çilek has skills like New Business Development, Team Building, Business Planning, Business Model Innovation, Business Modeling, Social Media Marketing, Innovation Development, Social Innovation, Digital Innovation, Social Media Advertising, Digital Media Integration, Digital Media.
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Sinan Çilek
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