As an accomplished business and brand leader , I have a wealth of experience in strategic and operational marketing, innovation design and management, and P&L management across diverse industries. With a proven track record of delivering above-market P&L targets, I am adept at implementing effective growth strategies.My leadership experience spans both B2C and B2B markets, multiple geographies, and industries, having worked with top-tier companies such as Bayer , Philips and Procter & Gamble. In addition, I have launched and expanded my own management consultancy firm Reshape, specialising in digital and business model transformation for clients such as BlueChip, Private Equity, and Start-Ups.With proven proficiency in general management and brand/business leadership, I have overseen P&L responsibilities of up to $1 billion in sales, managed R&D budgets totaling $20 million, and directed multinational teams of up to 120 FTE. My passion for innovation and brand building has earned me numerous accolades and generated over $200 million in value through brand expansion, novel product development, and inventive business models.A digital native, my expertise encompasses digital and e-commerce transformations. Notable accomplishments include leading Philips Beauty's shift to maximize consumer lifetime value and growing Procter & Gamble's H&S business in China from $100 million to $275 million. Additionally, I have advised Fortune 500 companies, private equity-backed businesses, and start-ups on digital transformation initiatives.Having lived and worked in Switzerland, Turkey, China, and the Netherlands, I bring a truly global perspective to my work, excelling in multicultural and multifunctional environments. My focus lies in cultivating high-performing teams, nurturing organizational capabilities across diverse company cultures, and balancing long-term growth with short-term success.