Sina R. Email & Phone Number

Macquarie Park, NSW, AU

200 Blue Dr North Ryde Sydney

Digital Marketing in the education industry. Managing teams in 3 offices across Newcastle UK, Kuala Lumpur and Sydney. A digital marketing expert with more than 17 years of experience. I've launched million dollar digital marketing campaigns with some of the biggest names in the industry and government sector by using software and tools like InfusionSoft.

140 Arthur Street, North Sydney

• Build the architectural foundations for designing, launching, and evaluating fully integrated campaigns to generate qualified sales leads. This includes, but is not limited to, marketing technology infrastructure.
• Manage and align new and existing marketing technologies across the organization.
• Develop demand generation strategies to maximize funnel conversion and pipeline revenue for Large Enterprise and Public Sector business segment.
• Establish repeatable governance and operational processes and best practices for demand generation, lead management, data management, etc.
• Oversee Marketing Automation platform and maximize its impact upon demand generation efforts.
• Identify digital marketing technologies and utilizes existing technologies (Marketing Automation, CRM, Content Management System, Web Analytics, and Reporting) to streamline marketing operations and maximize.

Sydney, Australia

• Establishes and implements short and long-range digital marketing strategy, objectives, policies, and procedures for the organization; evaluates program effectiveness and effects changes required for improvement.
• Lead all digital marketing initiatives including search engine optimization, search engine marketing( Double Click, AdWords), social media marketing, content marketing, email marketing, campaign landing page.
• Build and run Re-marketing campaign based on our visitor behavior on our landing page or website.
• Build Joomla & WordPress SEO friendly website and started to create backlinks.
• Build social media strategy to target onshore students with specific needs and demand.
• Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.

Brisbane, Australia

• Digital Marketing Strategy Planning, Budgeting for Advertising according to customer needs.
• Responsible for developing, implementing, maintaining online marketing strategies to meet agreed company objectives.
• Analysing & evaluating business and e-solution needs and contributing to the best solution model.
• Responsible to identify the customer demand and translate it to a workable web project.
• Responsible for managing the web projects from idea to reality with outsourced web developers.
• Increased paid search leads through A/B testing and campaign optimization.

Malaysia

• Developed entire Digital Marketing strategy( For Medical Tourism) including website and digital marketing, budget and measuring matrix.
• Responsible for all digital marketing initiatives including search engine optimization, search engine marketing, social media marketing, content marketing, email marketing, campaign landing page development.
• Implemented conversion optimization testing, dynamic phone number tracking, tag management and closed loop web analytics.
• Moved all digital marketing in-house from an external agency.
• Implemented dynamic email campaigns using product affinity data and customer segmentation profiles
• Building relationship with British council Malaysia, Indonesian Embassies, University of Malaysia, IUMW University and managed to sign an agreement with them.

Analysing and evaluating business and e-solution needs and contributing to the solution best model.Digital Marketing Strategy Planning, budgeting for Advertising according to market needs and utilizing digital marketing tools such as Facebook, Google adword, twitter, LinkedIn, youtube and etc. - Search Engine optimization ( To place top 5 in the industry.