Digital Marketing in the education industry. Managing teams in 3 offices across Newcastle UK, Kuala Lumpur and Sydney. A digital marketing expert with more than 17 years of experience. I've launched million dollar digital marketing campaigns with some of the biggest names in the industry and government sector by using software and tools like InfusionSoft, ActiveCampaign, ClickFunnel, WordPress, Shopify, LeadPages, GetResponse, and google ads, Fb & Instagram ads etc.I also have a wide range of experience with Discovery and UX architects and the person who helps you not to waste resources during the development process.

Build the architectural foundations for designing, launching, and evaluating fully integrated campaigns to generate qualified sales leads. This includes, but is not limited to, marketing technology infrastructure, agency relationships, budget management, Adword strategy, Facebook ads, remarketing sales funnel and lead nurturing, inbound and outbound marketing.• Manage and align new and existing marketing technologies across the organization.• Develop demand generation strategies to maximize funnel conversion and pipeline revenue for Large Enterprise and Public Sector business segment. • Establish repeatable governance and operational processes and best practices for demand generation, lead management, data management, etc.• Oversee Marketing Automation platform and maximize its impact upon demand generation efforts.• Identify digital marketing technologies and utilizes existing technologies (Marketing Automation, CRM, Content Management System, Web Analytics, and Reporting) to streamline marketing operations and maximize lead-to-opportunity funnel conversion.• Create dynamic lead scoring models to optimize lead flow and lead-to-opportunity conversion. • Help drive channel programs that drive customer acquisition through SEO• Develop marketing strategies and programs to generate demand, optimize external traffic, and continually improve customer experience to deliver growth for the business• Deep dive into metrics, to understand customer behavior and inform the business’ marketing strategy and execution

• Establishes and implements short and long-range digital marketing strategy, objectives, policies, and procedures for the organization; evaluates program effectiveness and effects changes required for improvement.• Lead all digital marketing initiatives including search engine optimization, search engine marketing( Double Click, AdWords), social media marketing, content marketing, email marketing, campaign landing page development, retargeting and marketing automation.• Build and run Re-marketing campaign based on our visitor behavior on our landing page or website.• Build Joomla & WordPress SEO friendly website and started to create backlinks.• Build social media strategy to target onshore students with specific needs and demand.• Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.• Build and run the CRM via Hub Spot, Conversion, and keyword tracking. • Analytics management and closed-loop web analytics (Segmented Analytics).• Responsible for conversion rate and online sales funnel.• Handle and manage the 2-business manager and five education consular individual and distributed leads between them.• Represents the organization at various community and business meetings; provides consultation and collaborates on marketing with South East Asian University.• Prepare and perform Presentation with Prezi for universities such as Macquarie University, Wollongong University for expanding their market in specific countries.

• Digital Marketing Strategy Planning, Budgeting for Advertising according to customer needs. • Responsible for developing, implementing, maintaining online marketing strategies to meet agreed company objectives.• Analysing & evaluating business and e-solution needs and contributing to the best solution model.• Responsible to identify the customer demand and translate it to a workable web project.• Responsible for managing the web projects from idea to reality with outsourced web developers.• Increased paid search leads through A/B testing and campaign optimization.• Responsible for delivering online and offline marketing campaigns including Google AdWords, e-mail, social media, SEO and PPC.• Identifying needs for website development; planning, reviewing and ensuring completion of new developments.• Created solution-based execution plans to achieve business goals based on Google Analytics and other measurements.• Monitoring and analysis of campaign performance, making strategic decisions based on these results.• Lead the team of web developers and digital marketing to achieve positive ROI for every single customer with development and execution of best in class online and mobile marketing strategy

• Developed entire Digital Marketing strategy( For Medical Tourism) including website and digital marketing, budget and measuring matrix.• Responsible for all digital marketing initiatives including search engine optimization, search engine marketing, social media marketing, content marketing, email marketing, campaign landing page development, retargeting and marketing automation.• Implemented conversion optimization testing, dynamic phone number tracking, tag management and closed loop web analytics.• Moved all digital marketing in-house from an external agency.• Implemented dynamic email campaigns using product affinity data and customer segmentation profiles• Building relationship with British council Malaysia, Indonesian Embassies, University of Malaysia, IUMW University and managed to sign an agreement with them.

Analysing and evaluating business and e-solution needs and contributing to the solution best model.Digital Marketing Strategy Planning, budgeting for Advertising according to market needs and utilizing digital marketing tools such as Facebook, Google adword , twitter, LinkedIn, youtube and etc. - Search Engine optimization ( To place top 5 in the industry )- Costing, Budgeting, timing for IT and E-business development project.- Central referencing to resolve web applications, network applications and hardware.- Developing functional specifications for use by system developers