Delighted and humbled to be part of the cannabis revolution in Massachusetts. I am spending my days building inclusive and welcoming brands and spending my nights dreaming of what's to come in this growing market.

A digital communications firm focusing on website development, SEO writing, social media strategy, and rebranding.

A global, experiential, research university with 18,000 undergraduates and 7,000 graduate students. Listed seventh in 2017 for "Most Innovative Schools" ranking by U.S. News & World Report. Responsibilities:►Adjunct faculty member in the Master of Science in Corporate and Organizational Communications program, specializing in social media courses.Courses:◆“Digital Era

Transformed the College’s undergraduate, graduate, and continuing education marketing to create one of the fastest-growing colleges in the region, with a 10% increase in enrollments for seven consecutive years.Responsibilities:►Strategy and execution of all marketing activities – from lead to matriculation – including:◆Collateral: direct mail, magazines, brochures, acceptance packages◆Advertising: print and digital, including social advertisements and Google AdWords ◆Email marketing: search, drip, and responder campaigns◆Admissions-related digital properties: online chats, ready.merrimack.edu, and third party sites ◆Social media for enrollment: Facebook, Snapchat, and Twitter►Launch of new brand identity in 2016 and ongoing visual and editorial brand governance►Strategy and oversight of official College social media presence: Facebook, Snapchat, Twitter, Instagram, and YouTube►Development and management of $1.5 million operational budget ►Facilitation of deep collaboration across schools and departments►Management of six marketing professionals►Varied communications responsibilities including: Advancement, Board of Trustees, internal, and media relationsMemberships: ►Senior Leadership Cabinet, a strategy and decision-making body for the College►Create Your Impact: Women’s Leadership, president-appointed position on the steering committee of the gender equity initiative

Reimagined the digital communications and marketing strategy in the burgeoning areas of graduate, professional, and online studies.Responsibilities: ► Strategy, content development, and production of all marketing materials, including direct mail, online and print advertising, email marketing, brochures, course catalogs, and advertorials ► Creation and distribution all internal communications for faculty and staff► Implementation and monitoring of assessment tools for communications and tracking ► Launch and management of official College social media accounts► Production of first-of-its-kind livestream of a Northeastern University commencement ceremony► Redesign of digital property: www.cps.neu.edu

Founded as a not-for-profit by nationally-renowned Harvard Business School Professor Michael E. Porter to drive economic prosperity in America's inner cities for local residents through private sector investment.Responsibilities:► Developed and wrote copy for ICIC’s collateral materials, which were produced both in-house and with outside vendors, and created materials that included videos, invitations, newsletters, program books, speeches, brochures► Created and implemented local media strategy for the ICIC-Inc. Magazine Inner City 100, a program showcasing 100 fast-growing companies in America’s inner cities; wrote all media materials (press releases, media advisories, pitch letters); developed media lists; pitched to hundreds of editors and reporters in over 70 markets► Served as mayoral liaison for Inner City 100; engaged mayoral offices in nomination process; established strong relationships with mayoral representatives► Other responsibilities: organized local media and celebratory events; represented ICIC at national and local high-profile events; developed and maintained media database; managed website overhaul and re-launch