Sinead King Email & Phone Number

• Supported Digital Marketing Controller in the delivery of digital trading campaigns across all NOW products• Ownership of campaign set up & creative briefing process, working closely with our Creative Agency • Effectively managed budget allocation across digital media channels to ensure optimal channel mix in market each week• Constructed regular reports on the performance of campaigns, evaluating against relevant KPI’s• Regular analysis of digital marketing tactics across Affiliates, PPC, SEO, Display, Email marketing• Provided Ecommerce support, regularly updating & monitoring site merchandising• Ownership of all organic social activity• Optimised digital media campaigns to help achieve efficiency against sales KPI’s

• Ownership of Direct Mail campaigns, constructing a/b testing, supplier liaison & budget management• Supported management of marketing campaigns for 7 online gaming sites• Assisted in end-to-end management and production of direct customer communications – specifically across Onboarding & Churn player segments, Cross Marketing & Acquisition Inserts• Planned multi-channel end of month campaigns that significantly impacted the MoM retention• Managed creative requests (on website & DM assets) and liaised with our content specialist on copy requests, ensuring all assets were received in a timely manner

• Manage & maintain SME Business base (250 customers) by having strong relationships with customers and internal network to offer a five star account management service.• Build lasting relationships with key contacts within account base, conducting reviews & keeping regular contact (over the phone & face to face).• Through Base Management complete customer campaigns & proactively follow a designed Life Cycle and contact strategy for each customer.• Build strong relationships with Business Care partner.• Work together with ICT specialists to achieve ICT revenue KPI & help customers work more effectively and efficiently. This includes selling products such as 3 Connect (VOIP solution) & Three Communicate (text marketing solution).• Liaise with Finance to compose and offer competitive and industry leading propositions to customer base in order to retain relationships.• Follow up on customer queries in a timely manner & have thorough organisation skills for regular meetings & management updates.• Marketing representative within my team, reporting on a monthly competitor analysis.• Achieve and Exceed Retention and Growth monthly targets across 5 KPIs.

• Responsible for generating leads in the SME base by completing campaigns, making outbound telephone calls & setting appointments for field based consultants• Meet and exceed targets across 3 KPIs• Develop and maintain strong, effective working relationships with internal departments, in particular with the Business Channel• Translate customer requirements and the features of O2 service, into offering specific customer benefits and solutions• Qualify new prospects and prepare proposals, mailings, new initiatives as required• Through Base Management, work on Win-back & New Business campaigns

Dublin

Bsc (Hons) In Business And Management, 2.1

Diploma, Digital Marketing, 1.1