Providing communications advisory for changemakers in government, foundations, and non-profit sectors to address societal challenges.Collaborating with clients to develop strategic communication plans and initiatives.Implementing innovative solutions to enhance public engagement and drive positive social impact.

Meta, Child Online Safety in India and Indonesia Supporting Meta’s ‘Don’t share, don’t comment, report.’ campaign which aims to address the often-inadvertent harm caused by users sharing inappropriate images of children on Meta’s platforms. Specifically going in depth in India and Indonesia, my responsibilities included conducting a number of focus groups and developing messaging that could be used in these markets to report harmful content, instead of sharing it.My work regularly included working alongside, and presenting to, a U.S team of stakeholders and external child safety experts to ensure that messaging and communications resonated with communities, whilst also meeting business objectives.Cabinet Office, COVID-19 Vaccine Confidence Supporting the Cabinet Office with its COVID-19 vaccine roll-out to encourage younger people to get the COVID-19 vaccine, against a backdrop of hesitancy, mistrust, fatigue and slowing uptake.My responsibilities included facilitating and communicating a series of new partnerships and activity that tapped into young people’s passion points, including dating, music and social media platforms. Channels including Snapchat, Hinge, Bumble and Instagram created bespoke content that social normed the vaccine.As a result, hundreds of pieces of coverage across key titles including BBC Radio One, Mail Online, plus strong social engagement (TikTok LIVE watched by 12,000 people).

Home Office, Serious and Organisation Crime Countering narratives against terrorism threats, including crisis and issues management and supporting a network of 60 individuals, groups and charities on best practice strategic and creative communications.Communications to prevent child sexual exploitation and illegal online content, resulting in a substantial % increase in reports to the Internet Watch Foundation. My teams work won the ‘Best Digital Campaign of the Year’ at 2019’s Drum Social Purpose Awards.Raising awareness of cybercrime and illegal online content for the Cyber Aware. This included maintaining a network of 600+ partners from tech, finance, and SME industries. My teams work received a Cision Award for the ‘Best Public Sector/Not for Profit campaign’.

Mental Health UK, Corporate Social ResponsibilityLeading the corporate social responsibility communications across the charity partnership between Lloyds Banking Group and Mental Health UK, resulting in £16 million raised to date.My responsibilities included delivering communications for its social mobility programme, Lloyds Scholars, offering students from lower income households the opportunity to develop their employability skills and career prospects. Resulting in 2017’s ‘Top Bank’ in The Times Social Mobility Index Award.My work regularly included communicating and recruiting social entrepreneurs, including hosting events in the communities across the UK in recognition of entrepreneurship.

Centrepoint, youth homelessness Supporting the charities annual Sleep Out helping over 100,000 people find new homes and education.Heading up the press office function writing content for media, organising radio days & organising photography shoots.My responsibilities included managing press days and events across the UK with 100 media attending annually.Coca-ColaConducting a PR team to launch Coca-Cola’s successful reformulations.My responsibilities included accommodating and organising roundtables with health experts to understand how products can be enjoyed, whilst communicating the importance of an active lifestyle.My work regularly included handling case studies for campaigns and placing them within national and consumer media.