Sinead Brown Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Oversee both internal and external executive communication, employee engagement, and CSR initiatives, contributing to positive brand perception and corporate culture.. *Lead and execute strategic, proactive, and reactive corporate communications plans for the Canadian market with measurable goals aligned with business priorities. * Develop and execute internal and partner communication strategy, supporting CEO office, senior executives, Legal, Network Development, and HR. *Lead and implement a new national CSR strategy that holistically integrates employees, dealer partners and customers. * Develop and expand relationships with community leaders, civic organization leaders, and media representatives to positively position the company and executives. Drive thought-leadership opportunities for key executives.

Toronto, Ontario, Canada

Identify and execute on strategic brand partnerships and experiences to shape positive brand perception and for Mercedes-Benz.* Identified and maximized synergies between marketing and communications functions resulting in innovative programs and driving results. * Championed and pioneered an integrated approach to marketing communications, establishing relationships with influential new partners and significantly increasing impressions and engagement on both earned and owned content, and consistently driving significant over-performance of paid media assets.* Spearheaded “Maison Mercedes” holiday pop-up experience, proactively maximizing ROI on the project by identifying opportunities to simultaneously deliver against multiple business objectives. (e.g. used as venue for National Dealer Meeting & employee Town Hall, included After-Sales accessories in store merchandise)

Oversee the development of the earned media strategy to generate editorial coverage and third party reviews of Mercedes-Benz Canada’s portfolio of products, technology, and services.

Toronto, Canada Area

Led communication strategy discussions for leading brands, including Kijiji and Bayer Consumer Health, developing data-driven strategies to achieve clients' communication objectives.

Developed and executed extremely successful campaigns and projects that delivered on business objectives for leading brands, such as NBA Canada, PokerStars.net, Tim Hortons, TD Bank, Under Armour, and Zoosk.com.* Drove business growth for NBA Canada by keeping basketball top-of-mind among Canadian business leaders, securing a regular monthly byline for NBA Canada Executive in the Globe and Mail’s Report on Business.* Regularly secured high-profile mainstream media coverage for Team PokerStars Pros in top-tier North American outlets such as SportCenter LA, KTLA Morning Show (L.A.’s number one morning show), MTV, E-Talk, Canada AM, CBC’s Strombo, Off The Record. Prepped and media trained Team PokerStars Pros ahead of media appearances. * Oversaw event and production logistics for televised poker tournaments such as the PokerStars.net NHL Alumni Charity Shootout on Rogers Sportsnet.* Developed the creative platform for Tim Hortons’ 2014 Roll Up The Rim Campaign, which quadrupled earned media impressions year-over-year (454 stories and more than 167 million media impressions) and led to the Tim Horton’s most successful Roll Up The Rim PR campaign ever. * Directed a series of data-driven media relations campaigns for TD Bank ensuring steady presence in top-tier Canadian media. Oversaw survey design and data analysis to develop media materials, managed media relations team, and conducted interview prep for TD executives ahead of interviews. * Managed Canadian media availability for Under Armour athlete ambassadors including Steph Curry, Carey Price, and Michael Phelps. * Conceptualized and executed an extremely cost-effective data-driven media relations strategy for Zoosk.com, consistently generating more than 10 million earned media impressions quarterly, including regular full page coverage in leading Canadian media publications featuring Zoosk data and spokespeople.

Toronto, Canada Area

In this elected position, I worked with sponsor organizations and partner groups to create awareness and build excitement for the Toronto St. Patrick's Day Parade. Introduced initiatives such as* Signing a multi-year agreement for CP24 to be the official broadcast partner of the parade. As part of the agreement CP24 will air and web-stream the event live. * Securing significant local and national media coverage for the parade. In fact, the parade's reputation grew enough that two travel companies included the Toronto St. Patrick's Day Parade in their round-up of St. Patrick's Day travel destinations.* Improving the parade's social media presence. During the 2014 parade, the designated hashtag (#topatrick) was a trending topic in Canada.

Volunteered in the Media Relations group supporting a variety of communications functions for the tournament.* Prepared and distributed news releases, statistics and roster changes to 100 international media* Set up post-game news conferences and accompanied international players and coaches through media-scrums* Responded to inquiries and requests from media members, FIFA delegates and VIPs

Shadowed internal corporate communications officers, supporting various communications efforts designed to engage and educate employees of the Ontario Government.* Developed collateral materials (posters, e-mail notices, etc.) to support the Ontario Government's Service Excellence Program, an internal employee recognition campaign* Researched venue, catering and guest speakers for Ontario Public Service Showcase event, an event designed to educate provincial government employee's about government activities and initiatives* Collected and analyzed feedback from the Ministry's Town Hall Meetings (events where government employee's would assemble for various team-building and training exercises). Provided recommendations for improvement for future events based on feedback * Assisted in the writing and production of an employee instruction manual used to introduce new software to government employees