Sinead Ward Email & Phone Number

Ireland

Dublin, Ireland

County Dublin, Ireland

Irish Life Centre, Lower Abbey Street, Dublin 1

Key responsibilities include:- Managing the delivery of digital advertising including display and ppc - Delivered a content strategy, including the development of a blog- Managing key change projects across web

Dublin

Key responsibilities include:• Delivery of the Aviva Health Digital Strategy.• Responsible for the delivery of web change projects - included the delivery of a responsive website.• Responsible for maintaining and continually improving avivahealth.ie - experienced user of Roxen CMS.• Liaise with creative and media agencies to deliver a monthly digital marketing campaign, including Display and Mobile advertising and PPC, to drive online sales.• Identification of key trends and market insights through the analysis of web traffic and visitors via analytic tools such as Google Analytics and Session Cam.

Key responsibilities included:• Delivering a programme of marketing activity to support the acquisition of consumer and corporate business through intermediaries and Brokers. • Liaise with creative, digital and media agencies to successfully deliver campaigns.• Enhance relationship with Brokers by delivering key events and training. • Enhance the Broker online experience by optimising dedicated Aviva Health Broker website.• Work closely with Sales Team to maximise delivery of marketing activity. • Manage annual Broker marketing budget.

Dublin

Key responsibilities included:• Delivery of direct consumer ATL and BTL activity to support and drive acquisition through our direct channels, namely the call centre. • Delivered a programme of activity to increase brand awareness among key audience, including events, promotional activity and social media campaigns. • Liaise with creative and media agencies to successfully deliver campaigns. • Manage a programme of activity to generate leads and drive traffic to the call centre• Reporting monthly on acquisition across all channels and identifying key trends. • Work closely with call centre sales team to maximise implementation of marketing activity.• Management of annual marketing budget for my channel.

Key responsibilities included: • Support the Brand and Corporate Marketing Manager with delivery of marketing activity.• Development of corporate materials such as Tenders, sales brochures, and advertising.• Manage the Corporate Wellness Programme for key corporate clients. • Support the wider team on projects as required. • Budget management and administration

Whilst travelling around Austrlia I had various temp roles, including administration, insurance, customer service and receptionist.

Key responsibilities included:• Responsible for keeping the website up-to-date and ensuring any new articles, press releases were published in a timely manner and tracked website traffic on a monthly basis. Developed weekly newsletters for various areas of the business. • Supported with the development of marketing collateral such as thought leadership, publications, reports and articles; drafting press releases.• Assisting in the planning, production, copywriting, and measurement of firm advertising, and monthly tracking and analysis of competitor advertising.

Dublin, Ireland

The Marketing Development Programme was the commercial name for M.S.c in Marketing Practice. The role involved following an official project process which included proposal dosuments, client briefs, questionnaire design, reports and presentations.Clients included:-Guinness-Spar-Dublin Docklands Authority-Bulmers-UCD Michael Smurfit Business School

Masters Degree, Marketing, First Class Honours

The M.S.c in Marketing Practice operates commercially as the Marketing Development Programme. Learning is focused on professional.

Diploma In Digital Marketing & Strategy, Marketing

Bachelor Of Business Studies, Marketing/Marketing Management, General, 2.1

Studied a range of marketing modules, from market research to strategy. I also studied subjects such as finance, accounting.