Als Geschäftsführerin der Marciello Consulting GmbH stehe ich für werteorientierte Unternehmensführung:Entwicklung und Implementierung klarer Unternehmenswerte und -visionenFörderung einer Kultur der Verantwortung und InnovationImplementierung nachhaltiger GeschäftspraktikenOptimierung von Prozessen für langfristige WertschöpfungMein Ziel ist es, Menschen und Unternehmen zu befähigen, werteorientiert und erfolgreich zu… Show more Als Geschäftsführerin der Marciello Consulting GmbH stehe ich für werteorientierte Unternehmensführung:Entwicklung und Implementierung klarer Unternehmenswerte und -visionenFörderung einer Kultur der Verantwortung und InnovationImplementierung nachhaltiger GeschäftspraktikenOptimierung von Prozessen für langfristige WertschöpfungMein Ziel ist es, Menschen und Unternehmen zu befähigen, werteorientiert und erfolgreich zu agieren.-------------------------------------------------------------------------------------------------------Als Interim Managerin unterstütze ich Unternehmen in Transformationsphasen:Überbrückung von Führungslücken (PM, Marketing, Kommunikation)Umsetzung von VeränderungsprozessenKrisenmanagement und RestrukturierungVorbereitung von NachfolgeregelungenIch bringe neue Perspektiven ein und setze schnell notwendige Massnahmen um. Show less

As your marketing & advertising agency for Switzerland, Austria and Liechtenstein we offer you a full service in both print and web, in addition to a large portion of creativity and customer focus. No matter if conception, design, web development or brand consulting - we at KAOS trump with our technical know-how and professional implementation. As a creative agency and marketing agency, we offer our customers comprehensive consulting and strategy development and convince with numerous… Show more As your marketing & advertising agency for Switzerland, Austria and Liechtenstein we offer you a full service in both print and web, in addition to a large portion of creativity and customer focus. No matter if conception, design, web development or brand consulting - we at KAOS trump with our technical know-how and professional implementation. As a creative agency and marketing agency, we offer our customers comprehensive consulting and strategy development and convince with numerous references in the field of performance, online marketing and creation.Human. Sympathetic. Down-to-earth. Show less

Integrity is the ability of people to commit themselves to a goal or a company mission statement in such a way that their own goals harmonize or even merge with the associated company goals. If employees remain authentic, roots are laid and the common tree of life can bear fruit. Loyalty to the company and colleagues can grow. This topic has accompanied me throughout my life. I live and love it.The best and most lasting marketing is done by your own employees. Treat them like your best… Show more Integrity is the ability of people to commit themselves to a goal or a company mission statement in such a way that their own goals harmonize or even merge with the associated company goals. If employees remain authentic, roots are laid and the common tree of life can bear fruit. Loyalty to the company and colleagues can grow. This topic has accompanied me throughout my life. I live and love it.The best and most lasting marketing is done by your own employees. Treat them like your best customer... Show less

Beratung und Begleitung operatives und strategisches Marketing

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Further training in personal branding, IPMA Level C; project management certification, digital communication, negotiating according to Harvard concept

Conception, formulation and elaboration of new mission statement and corporate strategy

Conception and elaboration of marketing strategy

- Lead a Marketing Communications Specialist- Practical trainer and leader for one commercial apprentice in the department at a time- Definition, planning and implementation of the marketing strategy DACH in line with the corporate strategy- Responsibility for the strategic and operative branding in the DACH region as well as support of Human Resources in Employer Branding- Analysis of customer relationships and definition of measures to optimise, maintain, develop and expand… Show more - Lead a Marketing Communications Specialist- Practical trainer and leader for one commercial apprentice in the department at a time- Definition, planning and implementation of the marketing strategy DACH in line with the corporate strategy- Responsibility for the strategic and operative branding in the DACH region as well as support of Human Resources in Employer Branding- Analysis of customer relationships and definition of measures to optimise, maintain, develop and expand them along all B2B touchpoints- Drawing up marketing plans and the associated budget planning and monitoring- Writing and publishing articles for internal and external magazines- Planning, organisation and implementation of trade fairs and events- Development and maintenance of the intranet and internet presence within DACH Global Sales- Internal communication and participation in projects such as change management- Supervision of external agencies and service providers such as stand builders, market data suppliers, etc.- Support of distributors in all aspects of marketing activitiesThe Marketing Communication DACH department was responsible for the planning and implementation of sustainable marketing measures to achieve the DACH corporate goals. In addition, the department was responsible for the implementation of all marketing measures and communication concepts in cooperation with Global Marketing Communication and the divisions with the aim of achieving the best possible use of budgets and creating synergies. Show less

Georg Fischer Automotive AG (GF AU) is one of the three Corporate Groups of the Georg Fischer Corporation, Schaffhausen, Switzerland. With 5200 employees worldwide and a turnover of 1.46 billion CHF (2012), the company produces highly stressable castings made of iron, aluminium and magnesium for the automotive industry and its suppliers.- Management of the entire marketing and communications department with corresponding budget and leadership responsibility.- Independent… Show more Georg Fischer Automotive AG (GF AU) is one of the three Corporate Groups of the Georg Fischer Corporation, Schaffhausen, Switzerland. With 5200 employees worldwide and a turnover of 1.46 billion CHF (2012), the company produces highly stressable castings made of iron, aluminium and magnesium for the automotive industry and its suppliers.- Management of the entire marketing and communications department with corresponding budget and leadership responsibility.- Independent and responsible conception, organisation, implementation and follow-up of international trade fairs, internal and external events and road shows and the GFAU showroom with budget responsibility.- Steering of the group-wide branding and external representation of the company through conception and implementation of an annual communication plan for the group.- In cooperation with the locations and various departments, independent and autonomous conception of contributions of the group of companies for annual and sustainability reports (e.g. balance sheet media conference), the employee newspaper, as well as any editorial contributions and advertisements worldwide- Responsible for the induction and supervision as well as training and further education of interns, graduands, trainees and employees- Carrying out and assisting in the implementation of internal training measures such as personality and sales training programmes Show less

- Representation of GF Automotive's interests in corporate communications (e.g. employee magazine GLOBE, corporate design, corporate identity).- Establishing a media plan for planning and controlling publications of all kinds- Drawing up a communication plan for the corporate group- Writing and editing texts in various documents (press kits, articles, presentations, etc.)- Advising and supporting the key account managers, R&D and the production sites in matters of internal and… Show more - Representation of GF Automotive's interests in corporate communications (e.g. employee magazine GLOBE, corporate design, corporate identity).- Establishing a media plan for planning and controlling publications of all kinds- Drawing up a communication plan for the corporate group- Writing and editing texts in various documents (press kits, articles, presentations, etc.)- Advising and supporting the key account managers, R&D and the production sites in matters of internal and external communication- Supporting the conception and organisation of international trade fairs- Assisting in the implementation of internal trainings- Independently train and supervise interns Show less