Sine Smith-Jensen Email & Phone Number

Copenhagen, Dk

København, Hovedstaden, Danmark

København, Hovedstaden, Danmark

København, Hovedstaden, Danmark

Region Hovedstaden, Danmark

• Responsible for strategy, portfolios, pricing, device mgt., commercial activity & P&L. • Strategy and commercial direction across all products, voice, broadband, tv, mobile broadband, devices and value adding services.• Driving sales and retention from business cases to go-to-market in close collaboration with sales channels & marketing.• Part of Channels & Consumer management team.• Direct reports: 5 Senior Commercial Managers & 1 Device Manager with 3 indirect reports.

København

• Responsible for strategy, commercial initiatives and analytics in Codan Personal Lines on a portfolio of 2.089M DKK delivered in two brands: Codan and Privatsikring.• Part of Personal Lines management team.• Driving strategy process and mitigating actions to secure must win battles.• Defining and executing sales and retention strategy including business cases, incentives, segmentation of BTL activities and securing sales growth through call centers, tied agents, online and… Show more • Responsible for strategy, commercial initiatives and analytics in Codan Personal Lines on a portfolio of 2.089M DKK delivered in two brands: Codan and Privatsikring.• Part of Personal Lines management team.• Driving strategy process and mitigating actions to secure must win battles.• Defining and executing sales and retention strategy including business cases, incentives, segmentation of BTL activities and securing sales growth through call centers, tied agents, online and affinity partners.• Delivering strategic projects and go-to-market activities for new services, including coordination of sales channels and marketing at launches.• Defining and driving the data strategy including Business Intelligence, Lead and Campaign Management, Performance Management and Advanced Analytics.• Direct reports: 3 strong Business Managers, 1 Affinity Underwriting Manager and 1 Team Manager of Customer Analytics with a team of 4. Show less

Københavnsområdet, Danmark

• Responsible for sales and retention of 1.35 million tv customers in the new merged YouSee (YouSee + TDC Consumer). Part of management team.• Defining and executing sales strategy and sales-driven activities for YouSee's individual and organized customers (associations). • Price and promotion strategy and execution, business cases, segmentation of BTL activities and securing sales growth through call centers, own retail shops, online and external partners.• Delivering product… Show more • Responsible for sales and retention of 1.35 million tv customers in the new merged YouSee (YouSee + TDC Consumer). Part of management team.• Defining and executing sales strategy and sales-driven activities for YouSee's individual and organized customers (associations). • Price and promotion strategy and execution, business cases, segmentation of BTL activities and securing sales growth through call centers, own retail shops, online and external partners.• Delivering product launches and go-to-market activities for new product launches, including coordination of sales channels and marketing.• Defining and executing loyalty and retention-strategy of YouSee's 1.35 million tv customers.• Drive and facilitate account strategy, including sale and retention pipeline in association segments; Antenna, Large Account, Small Account and New Sales.• Direct reports: 3 Commercial Managers and 1 Event Manager.Selected results:• Conducting a comprehensive analysis to understand decreasing sales in the TDC TV brand while increasing sale in YouSee Tv, and building a strong battle plan to ensure TDC TV sales back-on track with commitment from organization.• Transformation and merger with quality.• Promoted due to strong results Show less

Københavnsområdet, Danmark

• Responsible for delivering commercial sales target of YouSee Tv within a P&L of a yearly revenue of approx. 3.300M DKK. • Go-to-market responsible for YouSee Tv at product launches, ex. a large relaunch of YouSee across main product areas (tv, mobile voice and broadband) in August 2015. • Overall responsible for development of all marketing and sales activities. • Ongoing planning and execution of promotion, including business cases. • Sales channels management and ongoing… Show more • Responsible for delivering commercial sales target of YouSee Tv within a P&L of a yearly revenue of approx. 3.300M DKK. • Go-to-market responsible for YouSee Tv at product launches, ex. a large relaunch of YouSee across main product areas (tv, mobile voice and broadband) in August 2015. • Overall responsible for development of all marketing and sales activities. • Ongoing planning and execution of promotion, including business cases. • Sales channels management and ongoing performance optimization. • Product development with a focus on commercial opportunities, sales and loyalty.Selected results: • Successful relaunch of the new YouSee. The main product sales increased 8% and tv churn decreased 19%• Increased sales of YouSee Plus by 120% and increased YouSee TV sales by 45%• Selected between TDC's about 6,300 employees participating in a leader track for talents • Recuited due to strong results Show less

Københavnsområdet, Danmark

• Delivering commercial sales target of TDC TV in a P&L with a revenue of approx. 800M DKK per year. • Overall responsible for development of all marketing and sales activities. Including ensuring traffic to sales channels (retail, customer service, online and telemarketing) trough out effective ATL and BTL campaigns. • Identify, develop and realize new market opportunities, new sales channels, etc. • Drive continuous optimization of the performance in the sales… Show more • Delivering commercial sales target of TDC TV in a P&L with a revenue of approx. 800M DKK per year. • Overall responsible for development of all marketing and sales activities. Including ensuring traffic to sales channels (retail, customer service, online and telemarketing) trough out effective ATL and BTL campaigns. • Identify, develop and realize new market opportunities, new sales channels, etc. • Drive continuous optimization of the performance in the sales channels.Selected results:• Ensured a constant increase in market share as the only tv provider besides Waoo. In 2013 TDC sold more than 102,000 HomeTrio (tv) subscriptions. Highest sales since launch in 2009• Designed and implemented BTL campaigns which have increased tv sales hitrate significant (from 1.5% to approx. 4% in sales hitrate)• Recuited due to strong results Show less

• Project management of strategic marketing projects across all consumer products. • Go-to-market strategy and project management of new product launches. • Responsible for creating insights on sales performance. • Development of sales forecasts. • Delivering analytics as a basis for recommendations for corrective actions, maximizing ROI and changes in the sales and marketing strategy.Selected results:• Sales forecast accuracy increased significantly. 3-month average… Show more • Project management of strategic marketing projects across all consumer products. • Go-to-market strategy and project management of new product launches. • Responsible for creating insights on sales performance. • Development of sales forecasts. • Delivering analytics as a basis for recommendations for corrective actions, maximizing ROI and changes in the sales and marketing strategy.Selected results:• Sales forecast accuracy increased significantly. 3-month average deviation decreased from 31,40% in June to 11% in December 2010 Show less

• Management of two departments: Service Delivery and Fiber to the home (FTTH) Call Center• Direct report of total 20 FTE. Part of both management team in FTTH Business unit and DONG Energy’s Call Center. • Responsible for the overall customer handling of B2C in FTTH and end-to-end customer experience. • Business development focusing on the customer experience and loyalty.• Implementation of new products and customer journeys.

• Planning and overall coordination of all campaigns in the consumer market for DONG Energy's FTTH product. • Ensuring the highest ROI for all campaigns. • Statistics analysis, e.g. correlation analysis.

• Responsible for FTTH processes. • Requirements specification and participant in IT projects. • Responsible for quality of customer data.

Københavnsområdet, Danmark

Københavnsområdet, Danmark

Hd, Afsætning

Matematisk Studentereksamen