PICO’s first Insights hire outside of China. Helping ByteDance understand consumers and VR users in new geographies through various research and analysis methods (primary/secondary, qualitative/quantitative).Guiding new product, content, and marketing goals and investments for a growing global consumer electronics brand.

1 of 2 founding Researchers in Facebook’s Los Angeles hub. As primary pathfinding researcher for the FB/Meta UGC social platform, Horizon, my focus was driving ecosystem strategy 2-3 years out. I led mixed methods research and cross-team visioning/brainstorming, connecting multiple product groups in Reality Labs and the Facebook/Meta family of apps. Subject matter expert on how teenagers engage with technology.I created frameworks to clarify complex new ideas/concepts (e.g., what is a metaverse?) and new behavioral paradigms, working with software and hardware.Partnered tightly with Product Management, Data Science, Research Science, Marketing, Design, and Engineering.

As founding Researcher, shift culture to prioritize UX, build UX infrastructure. Manage researcher and vendor relationships.Perform mixed-methods research and directly inform strategies/goals for multiple cross-functional product teams, including areas such as:- Led UX for mixed reality capture and P2P sharing experiences (guiding product from 0 to 1 million monthly users).- Led executive review that spurred creation of new workstream focused on VR discomfort.- Performed first platform-wide, large-scale survey codification of the experiential characteristics of successful immersive games and media content. - Built business case for and led workstream creating marketing and engagement platform for VR developers.

Owned UX for 2 cross-functional Facebook product teams launching next-gen consumer VR hardware/software.Led ethnography, usability, diary, and mixed-method user studies, generating user experience insights and design recommendations focused on app UI, social VR interactions, and user identity. Developed insights that continue to inform identity strategy today.

As Fellow at the nation's top Journalism school, employed human-centered design to prototype augmented and virtual reality wearable experiences, utilizing full-body motion capture and brain-computer-interface inputs. Worked alongside a team of industry-leading journalism, new media, and neuroscience experts - including an Emmy-winning multimedia producer, Oculus Launch Pad fellow, and cognitive psychology PhD.https://knightlab.northwestern.edu/

Selected to national team of 9 directly supporting Deloitte Executive Committee to enact a 5x growth strategy for the creative Deloitte Digital brand (firm’s largest revenue driver): · Led internal communications and brand messaging for 12,000 employees across 25 countries. · Analyzed $1B+ in pipeline/sales data to guide go-to-market decisions. · Supported the creation of Deloitte's first Augmented & Virtual Reality practice.

Led team of four executing US Postal Service’s first human-centered design analysis, from ethnographic field research to prototyping. Result was $100+ million investment in self-service products and UX redesign across USA’s largest retail network.Provided insight into site-specific user behavior across 33,000 retail locations by overseeing creation of a predictive geospatial and demographic data model using R and Tableau.

Segmented government agency’s entire employee base using in-depth interviews, prototyping and A/B testing, and survey design, reshaping internal communication via new metrics, mobile products, and improved SEO.Identified $150M+ in savings by performing qualitative product research and leading team through SQL and Tableau analysis of $4 billion medical product database, including telemetry.

Supported the Closely Held Business group of J.P. Morgan's Private Bank to serveDrove 3% growth for a $5+ billion client portfolio of ultra-high net worth ($25+ million liquid assets) clients via market/client research, developing pitch materials, and analyzing asset performance.Redesigned reporting template to more intuitively convey data visualization to clients.

Reported directly to the head of the regional office, delivering portfolio diversification recommendations and performance analysis using proprietary market research tools and MS Excel. Developed collateral for and attended client investment meetings.

Supported the rollout and change management process for a new practice-wide digital accounting system, developing process flows and delivering change management presentations for multiple offices in the Washington, DC area. Analyzed firm financial data to assess the performance and utilization of the new accounting system.