Lawrence Singer Email & Phone Number

Miami Lakes, Florida, US

Unterföhring, Bayern, DE

US side of business closed down

Chesterbrook, PA, US

• Increased debt settlement paid search profit margin 204% over a nine-month period by optimizing search campaigns, launching new user experiences and achieving proper conversion tracking.
• Implemented call center funnel conversion tracking resulting in a 19% increase in qualified leads.
• Developed A/B testing methodologies and practices for paid landing pages resulting in a 12% lift in conversion rates.
• Launched display channel(s), driving in workable lead volume, helping to increase overall revenue company-wide a few percentage points.
• Work with the business development team to build-out PowerBI reporting on a channel basis, helping to better report on ad KPIs on a daily basis and cut waste across channels.

North Miami Beach, Florida, US

• Achieved a 46% increase in revenue YoY by implementing an integrated marketing strategy company-wide.
• Helped drive the company towards securing $24 million Series A funding from a venture capital firm.
• Hired and built out multiple departments and manage over 50 employees across two office locations.
• Build and execute budget requirements. Secured $8M total channel yearly budget while increasing social channel budget from $600 to $30k a month over the course of 13 months due to increased presence.
• Increased AOV over 17% through SKU analysis and application of sales strategy.
• Developed multi-channel daily/monthly KPI reports to track and gauge growth.

- Responsible of SEM/Social spend budget management and channel allocation for all properties.- Management of all paid, organic search, and social channels including but not limited to Google, Bing, Yahoo, and Facebook for all T1 Payments properties.- Management of all display channels including but not limited to Native Ads, Programmatic, Re-targeting for.

American Fork, Utah, US

• Manage daily content for all social channels to drive up total follower counts by 800% and increase engagement by 260% on Facebook, Twitter, Instagram, YouTube and Pinterest, while strengthening the company branding
• Coordinate and manage paid advertising marketing campaigns through social channels. Increased yearly revenue 181% from ’15 – ’17
• Create and execute frequent promotions on multiple social media channels as well as analytics reports and updates on a monthly basis
• Build out PPC campaigns to drive traffic to website and landing pages and lowered CPA approximately 20%
• Headed development and strategic planning for comprehensive customer feedback center through in-house CRM which allowed customer service call back times to increase by 22%
• Managed project committee to implement web lead generation efforts through various marketing channels and increase subscriber base and website conversion

• Project Management: Oversee company-wide projects on a daily basis and coordinate project fulfillment from conceptualization to fruition
• Built out Microsoft CRM for company-wide usage
• Managed Axosoft OnTime to streamline multidepartment projects and lower estimated completion times from 4-5 weeks to a workflow of 2 weeks
• Created and managed Development release process and schedule
• Worked closely with directors of all functional areas to build business and technical requirements for various projects – and managed those projects to completion

- Media buying: Cable and network media buying for local/national markets- Marketing Strategy: Customize traditional and digital interactive marketing campaigns to include social media, print and TV.- Project Management: Oversee companywide projects on a daily basis from inception to completion.- Travel: Booking flights and hotels for 20+ band/crew members.

- Supervisor: Direct and supervise 10+ employees to completed work tasks at multiple job sites.- Property Management: Daily Management of 80+ condo/houses- Personal Assistant- Maintenance