Dilraj Singh Email & Phone Number

- Instrumental in developing Discovery’s Video & Display Programmatic Ad-tech stack.- Specialisation in Video Inventory (VAST, VPAID) monetisation across Web, App & CTV- Key player in launching & expanding Programmatic in UK, FI, NO, DK, SE, ES & JP- Day-to-day management of Programmatic activity across multiple markets & properties such as Dplay, DMAX, TLC, Quest Red, HGTV, Food Network, Premium Video Network- Fostering relationships with tech partners & vendors such as… Show more - Instrumental in developing Discovery’s Video & Display Programmatic Ad-tech stack.- Specialisation in Video Inventory (VAST, VPAID) monetisation across Web, App & CTV- Key player in launching & expanding Programmatic in UK, FI, NO, DK, SE, ES & JP- Day-to-day management of Programmatic activity across multiple markets & properties such as Dplay, DMAX, TLC, Quest Red, HGTV, Food Network, Premium Video Network- Fostering relationships with tech partners & vendors such as FreeWheel, Google Ad manager, Pubmatic, Magnite - Rubicon Project/Telaria, Adform, SpotX, etc. Show less

London, England, United Kingdom

Managed Ad-operations & Data Analytics for- Fitbit, Disney, Hewlett Packard Enterprise- Etihad, Aer Lingus, One & Only Resorts, Tourism New Zealand

London, England, United Kingdom

• Managed Ad-operations & Data Analytics for- Carmignac, Bank of Queensland- Holland America Line, Starwood Hotels, One & Only Resorts

Remote Working

• SEO planning for procurement of Content & Backlinkling for T.M. Lewin, Legal & General• Handling Ad-Operations for US team remotely. Managed Display Ad-operations activities for - Dell EMC, Madison Square Garden, Cochlear, IHG, Amazon and many more clients

Brighton, England, United Kingdom

• Remote assignment• Instrumental in establishing SV’s Performance Marketing Department• Researching, negotiating & on-boarding Ad-serving, Bid Management & Affiliate Marketing partners• Creating Templates, Multi-Channel Dashboards & best practices• Responsible for strategy & day-to-day management of Affiliate Marketing for Bodybuilding Warehouse on Affiliate Window (AWIN) • Fully Managed Ad-operations for Bishop’s Move, Gopak, Broadband.co.uk, Close Brothers, Farrow &… Show more • Remote assignment• Instrumental in establishing SV’s Performance Marketing Department• Researching, negotiating & on-boarding Ad-serving, Bid Management & Affiliate Marketing partners• Creating Templates, Multi-Channel Dashboards & best practices• Responsible for strategy & day-to-day management of Affiliate Marketing for Bodybuilding Warehouse on Affiliate Window (AWIN) • Fully Managed Ad-operations for Bishop’s Move, Gopak, Broadband.co.uk, Close Brothers, Farrow & Ball, 192.com & STV Show less

• Managed Ad-serving & Digital Trafficking for Hilton Group of Hotels (Waldorf, Hilton Honors, Doubletree, Embassy Suites, Hilton Garden Inn, Conrad, Hampton, etc) across Europe and Asia.• Key person in Standardisation & implementation of ad-operation best practices across the group.

London, England, United Kingdom

Key Assignments: Worked with more than 30 Multi-national clients from different industry verticals - GSK, VW, Audi, Skoda, IG, Citibank, MARS, Shell, RBS, Nokia, Brita, Ikea, BSkyB, E.ON, Dell, T-mobile, Cancer Research, Nikon Worked closely and maintained excellent relationships with leading ad-serving / tracking technologies - DoubleClick, Atlas, Mediamind, Mediaplex, B3, Zues, 24x7 Real Media, Flash Talking, Adform, Eyewonder, Facilitate, Tag-man.Roles and… Show more Key Assignments: Worked with more than 30 Multi-national clients from different industry verticals - GSK, VW, Audi, Skoda, IG, Citibank, MARS, Shell, RBS, Nokia, Brita, Ikea, BSkyB, E.ON, Dell, T-mobile, Cancer Research, Nikon Worked closely and maintained excellent relationships with leading ad-serving / tracking technologies - DoubleClick, Atlas, Mediamind, Mediaplex, B3, Zues, 24x7 Real Media, Flash Talking, Adform, Eyewonder, Facilitate, Tag-man.Roles and Responsibilities: - Managing MediaCom’s digital trafficking (Ad-ops) workflow - Heading of Client /Publisher/ Creative agency solutions - Offering strategic and technical consultation- Designing and administering technology training for Mediacom employees- Offering technical support to Digital, Mobile, DM, PPC, SEO, Affiliate & Creative teams (approx. 120 people)- Researching, approaching, testing, recommending new planning, ad-serving, site analytics & reporting platforms- Continually educating internal teams & clients on latest industry developments & innovative solutions such as behavioural targeting, re-messaging, rich media creative formats, advanced reporting, Mobile, platform integration (Ad-server with Site analytics, ad-severs across two media agencies etc) - Testing and development of Group M internal tools Show less

London, England, United Kingdom

Trafficked online campaigns on Microsoft Atlas, Google Doubleclick (DFA) & Eyeblaster (Mediamind). Streamlined Ad-operation workflow. Liaised with web-masters, publishers, creative agencies & media managers to ensure the success of campaigns. Tracked & reported on campaign performance. Optimised creatives & placements to maximize sales.

Ba (Hons), Marketing & Management

Activities and Societies: South Asian Society (SAS)

High School, Physics, Biology, Chemistry, Mathematics

Education record