Navigating my way through the tricky but truly exciting field of FMCG, driving target achievement and growth while matching customer expectations with internal capabilities, all in a bid to improve the efficiencies of the system.

As part of the relatively young & talented marketing team, I am responsible for undertaking projects (both short and long term) that are aimed at three core objectives: promote Tracxn as a formidable start-up related data analytics provider among the target audience, work on creating the right brand image, and ultimately generate qualified business leads that can be turned into paying clients.

My experience in the corporate world primed me for this responsibility I took up at the behest of my family. I took a short break from my corporate career to assist my family in setting up a new food brand named 'Iamwaffle'. It's a chain of cafes centered on 'happiness' theme & has now reached a total of 3 outlets. I was involved in the conceptualisation of the brand, and now look at the marketing initiative as well as new business opportunities & tie-ups.

As part of the commercial team which handles the SME businesses for Citibank, I looked after two major segments:1. Start-up division at Citibank : It is a niche grouping within our SME business, focused on catering to the needs of start-ups.As part of my job, I get to meet a lot of creative & bright people with radical ideas, which makes the whole experience a very interesting & fulfilling one. This role of mine has also been instrumental in demonstrating the power of networking… Show more As part of the commercial team which handles the SME businesses for Citibank, I looked after two major segments:1. Start-up division at Citibank : It is a niche grouping within our SME business, focused on catering to the needs of start-ups.As part of my job, I get to meet a lot of creative & bright people with radical ideas, which makes the whole experience a very interesting & fulfilling one. This role of mine has also been instrumental in demonstrating the power of networking to me(something I didn't get to experience in my previous roles). Thanks to it, I have been able to cultivate a rich network of professionals which includes the various stakeholders comprising the start-up ecosystem, something that's proving to be highly valuable.2. SME business : At the end of my management associate stint, I was made a part of the commercial team where I became what in Citibank is known as Citibusiness Counselor. I was given a portfolio of 400+ existing clients with a turnover between INR 0-130 Cr. with an aim to assist them in their foreign currency dealings, sell them new banking products, all as a part of increasing their wallet share & the overall revenues from these existing clients. At the same time, I was also tasked with acquiring new clients by working with the team of relationship managers assigned to meIn this role, I learned the art as well as the science behind sales and closures. Being an out and out sales role, I had my targets to be met and a lot of daily tasks to be accomplished which helped me learn how to juggle various responsibilities by prioritising, deligating and meeting deadlines. Not to forget, I forged some great relationships with these people and learned a great deal about handling critical relationships. Show less

I joined Citibank as a management associate & at the onset itself, I got to manage one of their most popular credit cards in the capacity of a product manager where I was made the owner of the product and was responsible for end-to-end management of the card, including launching new offers, marketing campaigns, vendor management, contractual negotiations with our partners, co-ordination with multiple teams including client experience, marketing, legal, compliance etc. on an on-going basis for… Show more I joined Citibank as a management associate & at the onset itself, I got to manage one of their most popular credit cards in the capacity of a product manager where I was made the owner of the product and was responsible for end-to-end management of the card, including launching new offers, marketing campaigns, vendor management, contractual negotiations with our partners, co-ordination with multiple teams including client experience, marketing, legal, compliance etc. on an on-going basis for various initiatives. It was a massive learning experience and one that really helped me get in the groove and primed me up for my subsequent roles. Show less