Prerna Singh Email & Phone Number

Gurugram, Hr, In

Gurgaon

Client 1: Midas Jewellery- Responsible for annual marketing budget of INR 1.5 crores- Devised integrated marketing strategies to achieve revenue goals and measured media and communication effectiveness on various platforms - Generated customer leads through curating and marketing brand sponsored and partnership events with a 10% conversion rate- Spearheaded digital media campaigns, brand communication, PR & promotional strategy and consumer engagement strategy- Handled digital marketing via Google AdWords, Instagram and Facebook and revamped the brand website for better search engine optimization- Managed strategic partnerships with influencers and complementing businesses to create brand awarenessClient 2: Adventz Group- Spearheaded the launch of 'Zuari Sugar' via 6 SKUs through General Trade (GT) in 8 states of Northern India- Formulated brand positioning and go-to-market strategies leading to the annual revenue of 10 crores through GT channel- Developed and executed integrated marketing communication and managed effective deployment of annual marketing budget of INR 85 lakhs- Created brand guidelines and conceptualized brand communication & brand collaterals for Zuari Sugar- Handled the Group Corporate Communication including Public Relations, Employee communication, corporate website and internal publications- Implemented SEO and SEM strategies to improve visibility for all brand websites- Planned, executed and marketed Group events

Client 1: Midas Jewellery- Increased new business revenue of INR 4 crores from International Markets through curating and marketing brand and partnership events- Managed corporate communication & digital marketing and increased traction and followers by 250% on social media platforms- Devised and launched the new branding campaign to change the positioning- Enabled advertising & PR and strategic partnerships with influencers to create brand awarenessClient 2: Kota Chambal Tigers- Devised and executed annual marketing campaigns for KCT under RCL, with a budget of 70 lakhs- Created partnership decks to get sponsorships worth INR 5 Crores for the team- Liaised with RCL for brand activation events and marketing campaigns for KCT- Managed corporate communication, PR, media partnerships and industry associationsClient 3: Polygon Media- Launched the events vertical with a profitable brand event garnering 75 lakhs in revenue– Generated intellectual content, liaised with potential speakers and created digital content and campaigns on all social media platforms- Supervised branding, marketing, client servicing and corporate communication on all platforms

- Developed the intellectual content and marketing plan and produced 15 profitable brand events- Managed strategic partnerships with media, industry and corporates leading to revenue generation of 6 Crores- Created microsites for all events, implemented social media marketing, and SEO strategies for better visibility and handled live streaming of all brand events

- Handled Branding, Marketing and Corporate Communication for Transaction Advisory service line- Developed knowledge reports, publications, mailers, events, advertisements and media content- Managed the Alumni microsite, email marketing for the network expansion and digital marketing of the publication- Curated and produced Centenary events, Brand Anniversary events and Board Readiness Workshop for women

Delhi, India

- Developed and executed marketing strategies and campaigns for auto and fashion clients across Times platforms- Expanded client base by 80% in three years by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction- Achieved more than 100% of the annual target Y-o-Y

Master Of Business Administration - Mba, Marketing, Pgpm

Post Graduate Program in Management in Marketing from the prestigious S P Jain Institute of Management and Research, Mumbai

Pg Diploma, Radio And Television Journalism

Bachelor Of Financial And Investment Analysis, Finance And Investment