Shyam Sundar Singh Email & Phone Number

Hyderabad Area, India

Hyderabad Area, India

Success Story : ❖ Managing 5 Campaign Managers covering 55 advertisers; mainly finance, banking and travel clients ➢ Managed $83MM in revenue for the year 2015; which is 217% YoY growth and contributed 19% of total team revenue ➢ In 2016 , we have managed revenue worth $256MM; which is 309% YoY ➢ Seven times performer of the month award granted to team members under my direct management in 2016❖ Responsible for performance management of the largest account in the… Show more Success Story : ❖ Managing 5 Campaign Managers covering 55 advertisers; mainly finance, banking and travel clients ➢ Managed $83MM in revenue for the year 2015; which is 217% YoY growth and contributed 19% of total team revenue ➢ In 2016 , we have managed revenue worth $256MM; which is 309% YoY ➢ Seven times performer of the month award granted to team members under my direct management in 2016❖ Responsible for performance management of the largest account in the entire DoubleClick portfolio of business worth $36MM quarterly❖ Developed campaign analysis report in collaboration with team members which helped the team save 3 hours per analysis❖ Created reactive optimization process that lowered total resolution time by 30% and also freed up 1 FTE to prioritize on up­selling for other accounts❖ Created a custom preferred deal report which was shared across the team of 25 individuals that saves 5 hours per day and also helps us prioritize on daily private inventory troubleshooting Show less

Hyderabad Area, India

Hyderabad Area, India

Hyderabad Area, India

- Execute and own the success for Advertisers campaigns using real-Time Bidding (RTB) on DBM (formerly known as Invitemedia)- Develop and recommend appropriate campaign strategies during the IO process, bringing insight from forecasting and past performance experience- Implement, drive and manage complex, multi-channel campaign programs in batch, optimize in a real-time environment- Develop and maintain long-term relationships with agencies/clients.- Assist with execution… Show more - Execute and own the success for Advertisers campaigns using real-Time Bidding (RTB) on DBM (formerly known as Invitemedia)- Develop and recommend appropriate campaign strategies during the IO process, bringing insight from forecasting and past performance experience- Implement, drive and manage complex, multi-channel campaign programs in batch, optimize in a real-time environment- Develop and maintain long-term relationships with agencies/clients.- Assist with execution, including launching, monitoring, analyzing, optimizing, and communicating effective and ineffective campaign areas to attain the display campaign objectives.- Work effectively with a variety of internal teams like trafficking, reporting, engineering & product development.- Provide campaign expertise to external Account Managers, Sales Reps, and Internal teams- Expand personal and team knowledge of new and upcoming features & releases.- Effectively maintain client expectations and meet key deadlines.- Lead day-to-day management of any client deliverable and successful closure of any issues or requests- Develop customer-facing reports with analysis (insightful) Show less

Noida Area, India

- Trafficking, Monitoring, Optimizing & Reporting.- Quality check & approving the campaigns trafficked by teammates.- Handling global campaign reports (3rd Party Reports) for monthly invoicing.- Resource Handling, Resource utilization, and their responsibilities.- Providing technical training to the existing & new resources.- Troubleshooting technical and campaign issues.- Providing advertising requirements for video products (Firefly Videos) to the development… Show more - Trafficking, Monitoring, Optimizing & Reporting.- Quality check & approving the campaigns trafficked by teammates.- Handling global campaign reports (3rd Party Reports) for monthly invoicing.- Resource Handling, Resource utilization, and their responsibilities.- Providing technical training to the existing & new resources.- Troubleshooting technical and campaign issues.- Providing advertising requirements for video products (Firefly Videos) to the development team.- Creative testing for major accounts and providing feedback to the client.- Maintaining queue through emails and keeping track of the requests.- Coordination between application support team to make the ad-server user-friendly. - Providing release update to the team member.- Maintaining error reports weekly basis. Show less

- Web Analytics: Generating Report for Traffic Analysis using WebTrends Tool, Google Analytics, and preparing a report by importing external data in Excel format.- Auditing current performance.- SEO planning and keyphrase strategy- Setting goals for search engine marketing- Competitor benchmarking.- Strategy making to decrease downloading time of the website.- Managing International Search Engine Marketing- Selecting search engines to target for multilingual… Show more - Web Analytics: Generating Report for Traffic Analysis using WebTrends Tool, Google Analytics, and preparing a report by importing external data in Excel format.- Auditing current performance.- SEO planning and keyphrase strategy- Setting goals for search engine marketing- Competitor benchmarking.- Strategy making to decrease downloading time of the website.- Managing International Search Engine Marketing- Selecting search engines to target for multilingual search- Evaluating index inclusion- Domain strategy- Unifying different domain versions, including canonicalization- Checking Page markup factors- Measuring landing page effectiveness- Updated content on Vertical Search – Inclusion- Keyword Research: Researching the best keywords using the tool as Word Tracker, Keyword Discovery, Google Adwords Keyword Tool, etc., with less competition and high search volume for high Search Ranking of website.- Google Analytics for better results, from where visitors are coming to our site and why they are going back, and how we can stay them at our site.- Video and Image Optimization.- Running paid PPC campaign for clients on Google.- Create, Manage and Update Ad Campaigns on Indiamart Network.- Working on Sales Tracking System (STS) to maintain ad campaign, analyze Client’s campaign requirement, and place ads on Indiamarts network, taking complete care of campaign CPM, renewal, and expiration and coordinating with Sales, customer care, and with Client if required. Show less