Yashpal Singh Email & Phone Number

I have 10 years of experience in digital marketing and analytics. During these years, I worked with clients from different markets across the world - Europe, US, UK, South Africa, Australia and Canada. By the grace of God, I got opportunity to work on very big projects from different industries - Retail, Banking, Finance, Travel, Telecom, Automobile, IT, Sports and Education.Although, I posses skills set for digital marketing and experience optimization also but my core area is digital analytics implementation for websites, mobile & OTT apps and other digital devices.I have experience of all tools of Google Marketing platform but I am specialist in Google Tag Manager tagging for Google Analytics - Universal as well as GA4. Firebase Analytics implementation is my another strong skill set. Recently, I did implementation for latest features of GMP tools Google Ads Enhanced Conversion and GTM Server Side tracking. I have hands on experience for following tools: Tag Management Solutions - Google Tag Manager, Adobe Launch, Tealium iQAnalytics Tools - Google Analytics 360, Adobe Analytics, Firebase Analytics, AppsFlyer, ContentSquare, Facebook Events Manager, Microsoft ClarityServer Side Tracking - Google Tag Manager Server Side, Facebook Conversion API GatewayConsent Management - OneTrust, TrustArc, GTM Consent ModeSearch Engine Marketing (SEM) - Google Ads, Bing Ads, Campaign Manager 360, Display & Video 360Experience Optimization (A/B Testing) - Visual Website Optimizer, Google OptimizeSocial Media Marketing - Facebook Ads, LinkedIn AdsReporting & Dashboards - Google Data Studio, Adobe Report Builder

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  Senior Analytics Specialist

  Incubeta

  Oct 2021 - Present

  I have a wide range of job responsibilities here at this positions that includes technical as well as managerial activities. My core technical responsibilities are for Google Analytics (UA & GA4) & Firebase Analytics audits, measurement plans, implementation, troubleshooting, quality analysis and data analysis. I am also handling other requests for implementation & troubleshooting such as Facebook Events, Facebook Conversion API, Google Tag Manager Server Side tracking, Tealium iQ, Google Ads Enhanced Conversion, Floodlights, Content Square and third party tracking script. I am also delivering GTM & GA4 trainings sessions for clients. In terms of management responsibilities, I am working with Tier 1 & Tier 2 clients to understand their analytics requirements, delivering presentations of audits & measurement plans, preparing analytics training material & regular status update of projects.