• Setting up the optimal lead generation process, in coordination with the marketing team, ensuring that the products and sales are coordinated with the online marketing efforts.• Product development – ensuring that best products are online, in-line with the market demands; also, constantly look out for new destinations and products to ensure differentiation. • Streamlining the most efficient sales process to ensure that no leads are wasted, and ensure that the lead-conversion rate (percentage) is always increasing. This involved managing an 8-member sales team.• Ensuring the trip operations are working well, there’s no expectation mismatch and no complaints. The sales team was involved in the process. • Execution of large corporate offsite and school group trips (50 – 250 members) across the country.• Finance and accounts - Oversee all account and finances of the company, and 3-member internal accounts team.• Manage existing corporate travel accounts and look for new opportunities (business development).• Major deliverables – 1) setting up two of the biggest revenue generating destinations for the company (Ladakh and Andamans) from scratch, to ensure higher revenue and margin percentage per trip. In a duration of 2 years, the two destinations contributed almost 40% to the overall company’s revenue, with the highest comparative per-trip margin. 2) ensuring the online inquiry conversion percentage increased from 2% to 3.5-4% over time.• April 2020 onward – ensuring the company survives thought the pandemic by cutting costs, and overseeing a slow recovery in to a post-pandemic world. Involved rehiring the sales and operations team, managing online presence and lead generation, domestic trip operations, restarting international vertical, and servicing the corporate accounts.

• Overseeing a complex website development process – it involved coordinating with the web development team (8-member team which involved experts from various fields (coding, marketing, and designing), and an internal team of travel experts, product developers and data experts, and ensuring website launch timelines are met.• In-charge of Domestic sales and operations – the role involved managing a 2-3 team of consultants managing all travel inquiries for India. The team used to manage all sales inquiries, and also manage the trip operations to ensure smooth execution and positive customer feedback.• Finance – Oversee all account and finances of the company, liaison with the external chartered accountant and 2-member internal accounts team.

• In-charge of Business Development activities of the company. Responsible for planning and executing events for large corporate and schools. • In charge of the Adventure Sports vertical in the organization. Involved responsibility of content development for the same and planning, promotion and execution of all adventure trips.• Responsible for locating new destinations and partners for tie-up, followed by getting them on board with servicing.• Over viewing client servicing and customer satisfaction, followed by analysis of customer feedback.• Forecasting revenue trends. In charge of managing and efficient optimization of finances for trips and day-to-day expenses

• Participated in preparing and updating transfer pricing documentation in compliance with India Transfer Pricing Regulations. The reports included undertaking Functions, Assets and Risk (FAR) analysis, Industry Overview research and Economic Analysis for clients engaged in varied business activities• Performed comparable company and agreement searches using various databases such as Prowess, Capitaline, RoyaltyStat and ktMINE• Interacted with tax authorities as a part of the assessment proceedings• Analyzed industry reports and global interest rates as part of studies to benchmark corporate loans and guaranties

• Participated in updating a Transfer Pricing reports according to U.S. Transfer Pricing Regulations. Assisted with Economic Analysis using Transfer Pricing methods• Analyzed large numbers of agreements to identify internal comparables for specific royalty and commission arrangements• Performed several comparable company analyses using Royalty databases such as RoyaltyStat and ktMINE to identify arm’s-length returns and prices. Performed research for industry analyses

• Analyzed sales data to determine profitability, margin, Lifetime value and similar key variables to report to the CEO• Constructed statistical models using historical data to track sales, membership and to forecast trends

• Guided and provided academic assistance to undergraduate students in Economics and Statistics• Attained Level I certification by College Reading & Learning Association (CRLA)