Avisha Singh Email & Phone Number

Digital marketing and omnichannel product management professional and marketing automation consultant with 4 years of experience in driving strategy & digital transformation for global FMCG brands, across APAC Markets. Skilled in developing omnichannel marketing strategies, driving 35% customer engagement growth and 25% higher conversion rates through data analytics. Managed product lifecycles, leading cross-functional teams, and optimizing digital platforms to fuel growth.For global FMCG brand, I spearheaded the adoption of Marketing Automation tool that segments customers based on in-app behavior, enabling targeted, personalized communication at scale. I evangelized this tool across 7 SEA markets, managing a product backlog that delivered 20+ key capabilities and collaborating with Data & Analytics teams to support omni-channel targeting.In my previous role as a Business Analyst, I facilitated smooth client-technical communication and played a key role in redeveloping a secure website for leading UK based publisher using Zend technologies. My efforts led to a 40% reduction in client escalations, 20% man-hour savings, 80% downtime reduction, and 10% revenue leakage prevention. Additionally, I mentored new recruits in business analysis and program management.