• Perform daily account management of pay per click accounts on Google Search, Display, YouTube, Facebook & Instagram• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals• Generate daily, weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives• Keep pace with search engine and PPC industry trends and developments• Monitor and evaluate search results and search performance across the major search channels• Communication to team and management on project development, timelines, and results• Work closely with the client servicing team to meet client goals

• Perform planning and implementing of paid search & social strategies for Domestic and International clients• Optimizing PPC campaigns by setting up Account structure, Campaign structure, tightly themed Ad groups with relevant keywords & ad copies with properly assigned match type and accurate landing page• Responsible for keyword research, keyword traffic estimates, ad copy creation, complete account set up and basic analytics analysis as well as social media promotions• Performing detailed account audits in order to find out areas of improvement & providing optimization recommendations for improving the KPIs in the daily, weekly and monthly reporting• Client servicing, providing detailed explanations to their queries and participating in strategic discussions• Presenting campaign results, insights and plans in written reports and PowerPoint presentations• Working extensively on both Lead Generation as well as Branding campaigns on Search Networks - Google & Bing as well as Social Media Networks - Facebook & Twitter, LinkedIn• Routine optimization of the account including bid and budget management, search query and placement analysis• Defining KPI for new accounts and analysing existing accounts and giving relevant suggestion to improve their performance.• Developing media plan & estimates for clients and auditing existing campaigns and giving relevant suggestion to improve performance• Implementing and testing different features like Maximize for Clicks, Target CPA, etc.• Worked on Amazon Marketing Services (AMS)• Knowledge & experience of using third party tools like Search Ads 360, Kenshoo• Comprehensive Reporting (Daily/Weekly/Monthly/Quarterly) based on the requirements of the client• Create media plans incorporating a variety of paid mediums based on the brief obtained by the clients and their objectives• Liaising with clients on a regular basis to understand their requirements and deliver the results based on their objectives

• End to end campaign management which includes structuring campaign, setting-up and final reporting.• Provide weekly, monthly, and quarterly reports and analysis of the campaigns.• Routine optimization of the account including bid and budget management, search query and placement analysis.• Conducting Keyword Research and building Campaign Structure along with Ad Copies.• Present key findings, recommendations and plan of action based on thorough data analysis.• Manage the keywords based on search terms data.• Analysing the Search terms report to see how the ads performed and Identify new search terms with high potential.• Managed Campaigns on Facebook and Twitter.

• Responsible for understanding client goals and agency deliverables • Day-to-day liaison with internal team members on Campaign developments • Responsible for contributing ideas to grow the client’s business • Pro-actively providing the clients marketing plans with the greatest amount of value-added communications. • Format and prepare weekly search reports for clients. Reports would be in the form of tables, graphs, summaries, and slides, illustrating data graphically and translating complex findings into written text.• Tracks, analyzes and summarizes program results and progress • Help prepare and research needed materials for client presentations and engagements • Conduct research and fact-finding for reports, presentations and articles • Perform keyword research and basic analysis • Monitor progress of campaigns using various reporting tools