Senior Director, Global Operations
CurrentCurrently Leading the Centre of Excellence for Lotame in India servicin Global Enterprise Customers.
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@lotame.com
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Pratik Singh is listed as Lotame | SDA Bocconi School of Management at Lotame, a with 141 employees, based in Mumbai, Maharashtra, India. AeroLeads shows a work email signal at lotame.com and a matched LinkedIn profile for Pratik Singh.
Pratik Singh previously worked as Senior Director, Global Operations at Lotame and Sr. Manager, Data Account Management at Lotame. Pratik Singh holds Executive Mba, Business Administration And Management, General from Sda Bocconi Asia Center.
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My expertise sits at the intersection of Advertising, Data and Technology. In my current role, I head the Center of Excellence for Lotame which comprises of Account Managers, SDRs and Technical Services Specialists who provide technical and operational support to Lotame's enterprise clients globally. I frequently speak on Digital Marketing & Advertising ecosystems in schools and colleges covering topics like Career Scope, Data Analytics and Privacy. Beyond my professional life, I am an Amateur Field Hockey Player and a Sports Enthusiast and have a growing Interest in application of Behavioral Economics in field of marketing and advertising.
Listed skills include Google Analytics, Web Analytics, Web Marketing, Microsoft Office, and 34 others.
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Mumbai, Maharashtra, India
Currently Leading the Centre of Excellence for Lotame in India servicin Global Enterprise Customers.
Mumbai, Maharashtra, India
Worked with brands to future proof their business with cookies-less targeting using Lotame’s Identity Solution - Panorama Id- Lead a Team of Account Managers for the Data Marketplace vertical servicing clients globally- Enabled Platform Sales and Data Sales team across markets- Sales Enablement and Business Operations for Data Marketplace team
Mumbai Area, India
Tasked with Account Management & Sales in APAC and India for the Data Marketplace Business- Agency & Brand POC for APAC and India- Expanded the Private (2PD) Data Exchange in India closely working with Publishers and Agency Buyers- Liaised with Sales and CSMs for Platform (SaaS) Business
Mumbai Area, India
Zedo was an Ad-Technology Platform provider helping Publishers(Websites, Apps) monetize their Ad inventory better. (ZEDO acquired by Warner Bros. Discovery in 2021)In this role, I was a Cross functional team member and my role involved collaborating with Ad Operations, Ad Sales, Publisher Relations and Engineering team on task to task basis.- Helped Sales & Marketing Team with compelling contents and industry insights to strengthen Zedo’s Brand and Industry presence. - Crafted efficient strategies keeping in mind Company's/ Clients commercial consideration.- Trained and mentored new joiners on Ad Tech Industry specifics.- Worked on optimizing PMP-Real Time Bidding Strategies helping Revenue & Operations Team with Insights
Mumbai Area, India
Handled Analytics and Reporting for Economist's Digital Edition Suite of Apps. (Vendor Side)- Used Adobe Analytics (Formerly Omniture) and Google Analytics to track performance of Ads running on Economist Digital Edition Apps.- Liaise with Economist's Sales and Analytics team for Ad Performance AnalyticsSELECT ACHIEVEMENTS :Economist’s Digital Apps Account increased from 2 to 5 apps.
Mumbai Area, India
Worked Closely with the website designing and content team.- Developed On Page and Off Page Website Optimization strategies.- Improved SERP Rankings of the domains assigned for competitive Keywords.
Mumbai Area, India
Supported the Digital Marketing team with Off Page Website Optimization activities.
Other employees you can reach at lotame.com. View company contacts for 141 employees →
Vishal Ghatge
Colleague at LotameThane, Maharashtra, India
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Bruce Budkofsky
Colleague at LotameCloster, New Jersey, United States
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Fabian Zambrano
Colleague at LotameSantiago, Santiago Metropolitan Region, Chile
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Mariana Cifuentes
Colleague at LotameArgentina
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Nishtha Bareja
Colleague at LotameMumbai, Maharashtra, India
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Rowan Curry
Colleague at LotameSan Francisco Bay Area, United States
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Shrikant Kamble
Colleague at LotameMumbai, Maharashtra, India
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Aakash Rele
Colleague at LotameMumbai, Maharashtra, India
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Brett Coker
Colleague at LotameGlen Burnie, Maryland, United States
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Geri Koenig
Colleague at LotameSan Diego, California, United States
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IEMB - an equivalent Executive MBA from SDA Bocconi School of Management (Asia Center). - General Management & Leadership Development.
Took a deep dive into the world of Data Science focusing on applying the learnings in the field of Advertising & Marketing. Immersive 1.
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Pratik Singh works for Lotame.
Pratik Singh is listed as Lotame | SDA Bocconi School of Management at Lotame.
AeroLeads has found 1 work email signal at @lotame.com for Pratik Singh at Lotame.
Pratik Singh is based in Mumbai, Maharashtra, India while working with Lotame.
Pratik Singh has worked for Lotame, Zedo, Aplus Design Agency, and Atcomaart Services Limited.
Pratik Singh's colleagues at Lotame include Vishal Ghatge, Bruce Budkofsky, Fabian Zambrano, Mariana Cifuentes, and Nishtha Bareja.
You can use AeroLeads to view verified contact signals for Pratik Singh at Lotame, including work email, phone, and LinkedIn data when available.
Pratik Singh holds Executive Mba, Business Administration And Management, General from Sda Bocconi Asia Center.
Pratik Singh is listed with skills including Google Analytics, Web Analytics, Web Marketing, Microsoft Office, Sql, Reporting And Analysis, Omniture, and Advertising Operations.
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