Team lead for digital marketing performance and acquisition• Managing and supervising media spend across all digital marketing channels (paid search, social, display, programmatic, affiliates, etc.) to optimize and recommend best digital channels for acquisition to drive business growth. • Developing strategies and targets for the acquisition and adoption of digital assets, and perform an in-depth analysis to identify opportunities, build business cases and create competitive… Show more Team lead for digital marketing performance and acquisition• Managing and supervising media spend across all digital marketing channels (paid search, social, display, programmatic, affiliates, etc.) to optimize and recommend best digital channels for acquisition to drive business growth. • Developing strategies and targets for the acquisition and adoption of digital assets, and perform an in-depth analysis to identify opportunities, build business cases and create competitive strategies.• Collaborating with business partners to plan, design, implement and measure the performance of digital initiatives and to enhance the user experience, in order to achieve marketing and organizational objectives.• Analyzing, interpreting, and sharing campaign results across digital channels for all lines of business to drive business growth and optimize media spend.• Championing digital channel performance and use data and insights to identify and assess new growth or efficiency opportunities.• Subject-matter-expert to business partners and stakeholders for digital marketing best practices and market trends.• Managing and enhancing the marketing performance dashboard. Show less

• Digital thought leadership and strategic planning for digital platforms and roadmapping, e-commerce capabilities and digital consumer experience• Improving traffic and click-throughs to the brand website • Communications and branding for new digital platforms for inventory management, connected car experience and digital retail• Marketing and creative communications lead for all digital platforms• Content, UX, UI on brand website, brand blog, digital retail platform and… Show more • Digital thought leadership and strategic planning for digital platforms and roadmapping, e-commerce capabilities and digital consumer experience• Improving traffic and click-throughs to the brand website • Communications and branding for new digital platforms for inventory management, connected car experience and digital retail• Marketing and creative communications lead for all digital platforms• Content, UX, UI on brand website, brand blog, digital retail platform and furthering e-commerce capabilities• Leading quality control, effectiveness, and upkeep of all digital platforms and initiatives for up-to-date content, accuracy and alignment with brand image and goals. Regular audits to ensure relevance, compliance and brand integrity• Developing and executing the strategic direction of all aspects of our digital client experience across the consumer journey• Leading customer communication for pricing, inventory, and parts on the brand website, COVID response across dealerships, community outreach initiatives, corporate social responsibility agenda• Industry benchmarking for best-in-class communication and execution• Strategic planning and optimization for paid search and social media marketing to achieve business results, improved click-through rates and cost-per-clicks• End-to-end social media strategy for improved social engagement and audience growth• Collaborative and productive relationships with internal departments and external partners • Managing agency teams for quality and timely deliverables Show less

• National (Tier 1) campaigns rollout on digital platforms including Shoppers Drug Mart and Pharmaprix websites• Project management and multi-team collaboration• Digital brand development, SEO and customer best practices• Campaign tracking• Strategic decision-making• Training and mentoring team members

• SEO, SEM and Search strategy for targeted lead generation, conveying relevant brand, retail and product offers• COVID response on digital platforms and social media activations• Lead generation through offer-based and product communications on digital platformsand media allocations• Social platforms’ management, creating content calendars and social sentimentmonitoring to improve brand reach and address customer feedback• Communication planning and marketing tie-ups… Show more • SEO, SEM and Search strategy for targeted lead generation, conveying relevant brand, retail and product offers• COVID response on digital platforms and social media activations• Lead generation through offer-based and product communications on digital platformsand media allocations• Social platforms’ management, creating content calendars and social sentimentmonitoring to improve brand reach and address customer feedback• Communication planning and marketing tie-ups with vendors like Google, Facebook,Twitter and social media influencer campaigns to reach diverse customer segments• Crafting and updating website content to convey latest products and offers• Working closely with CRM, Retail, Brand, Product, Sales and Events teams• Driving awareness and participation in brand initiatives (VW Drive-In Movie Night, SportingLife 10k, Canadian Premier League, Toronto Santa Claus Parade, Autoshows etc.)• Relaunch of the Brand website in coordination with VW US and Germany teams: company- wide rebranding; user interface, user experience and backend improvements; testing andsetting up lead management touchpoints• Responsible for agency transition from DDB Canada to WPP Canada• Maintenance and overview of the digital marketing budget and vendor management• Managing and collaborating with agency teams across digital marketing functions and deliverables Show less

• Website content strategy and optimization to increase visits and page views• Digital marketing ideas and platforms strategy• Social media communication, content strategy and creating content calendars• SEO and SEM strategy

• Achieving yearly sales target through leads generated on digital platforms• Optimizing ROI and acquisition costs like CPA, CPC, CPM• Digital media planning and budget allocation for SEM, PPC campaigns on web andmobile, targeted social media ads and email campaigns• Digital campaigns’ performance analysis• Responsible for the design and rollout of the new Dealer website network nationwide inAugust 2014: CI, CX and functionality testing (UAT)• Responsible for rollout… Show more • Achieving yearly sales target through leads generated on digital platforms• Optimizing ROI and acquisition costs like CPA, CPC, CPM• Digital media planning and budget allocation for SEM, PPC campaigns on web andmobile, targeted social media ads and email campaigns• Digital campaigns’ performance analysis• Responsible for the design and rollout of the new Dealer website network nationwide inAugust 2014: CI, CX and functionality testing (UAT)• Responsible for rollout of the new customer interface (CI) and functionalities for theenterprise sales app across dealer sales teams in October 2013• Creating monthly and quarterly content calendars, copywriting and overseeing creativesfor Facebook, Twitter, YouTube, Instagram, Pinterest, Google+, LinkedIn and blogso Mercedes-Benz had the highest social interactions among luxury auto brandsnationwide and community growth between 15-25% in 2014 and 2015• Team lead for creating Mercedes accessories’ shopfront on Amazon• Creating a dedicated CRM-Twitter handle to manage customer complaints and training theCRM team for response management and customer outreach on the platform• Data analysis and setting KPIs to track website traffic and growth on social platformsusing Socialbakers, Google analytics, Adobe analytics and Omniture• Managing, training and mentoring a team of 5 for daily executions and projects Show less

• Planning and executing email and mobile campaigns to the customer database• Social listening and tracking industry news and trends• Drafting press releases for external and internal corporate communications• Managing content, CI and CX for the brand website• Managing 3 agency resources for project deliverables

• Media planning for targeted outreach on Google search (SEM) and social platforms• Analyzing marketing campaigns’ ROI and social platforms’ outreach using GoogleAdWords, Socialbakers, Facebook, Twitter and YouTube analytics• Responsible for CI, CX and UAT for websites, microsites, web and mobile apps• Website content updates through the CMS, SEO, headline writing and audits• Creating content calendars, copywriting and overseeing creatives for social platformsincluding… Show more • Media planning for targeted outreach on Google search (SEM) and social platforms• Analyzing marketing campaigns’ ROI and social platforms’ outreach using GoogleAdWords, Socialbakers, Facebook, Twitter and YouTube analytics• Responsible for CI, CX and UAT for websites, microsites, web and mobile apps• Website content updates through the CMS, SEO, headline writing and audits• Creating content calendars, copywriting and overseeing creatives for social platformsincluding Facebook, Twitter, YouTube, Google+ and blogs• Recruiting, mentoring and managing a team of 6 for day-to-day activations Show less

• Campaign data tracking using Google AdWords, Socialbakers and Google analytics• Business development and pitch presentations to clients• Managing a cross-functional team of 4 for successful project completion and delivery

• Campaign data tracking using Google AdWords, Socialbakers and Google analytics• Business development and pitch presentations to clients• Internal team lead for target deliverables on social media and PPC campaigns• Managing a cross-functional team of 5 for successful project completion and delivery

• Data analysis for web traffic and site optimization using Google analytics• Website content updates, copywriting, SEO and audits• Responsible for CI, CX and UAT of brand websites• Managing 4 agency resources for marketing activations and projects