Heading the Marketing function while formulating and implementing all Branding activities. Having curated and launched a pan-India Marketing platform called Indiannica Quiz League to increase Brand visibility & retention and promote the usage of the company's new educational app.

 Initiated and handled collaboration with Hindustan Times PACE newspaper for the India-Africa Summit 2016– ads in HT PACE School Edition and negotiated for Britannica to be brought on-board as the Knowledge Partner for the entire initiative with the Ministry of External Affairs, Government of India Co-handled the launch events of Britannica e-Library in Delhi, Noida, Gurgaon, and Hyderabad Handled the tele-marketing initiative for Sri Lanka region through the International Trade Fair… Show more  Initiated and handled collaboration with Hindustan Times PACE newspaper for the India-Africa Summit 2016– ads in HT PACE School Edition and negotiated for Britannica to be brought on-board as the Knowledge Partner for the entire initiative with the Ministry of External Affairs, Government of India Co-handled the launch events of Britannica e-Library in Delhi, Noida, Gurgaon, and Hyderabad Handled the tele-marketing initiative for Sri Lanka region through the International Trade Fair held in Colombo in 2015 Designed marketing collaterals for the commencement of operations in Sri Lanka and Kazakhstan Handled the project of providing free websites to schools under a pilot project to empower and enable those schools who do not have a website of their own by propelling them into the digital domain and also helping them to fulfill an important criteria of CBSE for all schools to have a website Handled the entire event of the World Book Fair 2016 held at Pragati Maidan New Delhi – conceptualization, stall design, price negotiation, execution, and vendor management Conceptualized the book covers and coined the title of a series of Life Skills books written by former cricketer Kris Srikkanth and Marketed by Britannica India – Steps of Life Responsible for regular updation and maintenance of the Britannica India website including content development Responsible of enforcing the Branding guidelines in all Marketing Collateral Responsible for Vendor Management  Responsible for creating and maintaining Media connect through media outreach initiatives Co-handled the PR campaign during the Encyclopaedia Britannica President’s visit to India office with the designated agency Show less

 Responsible for regular updation and maintenance of the Britannica India website including content development Handled several school quiz events with Siddhartha Basu acting as a liaison between Siddhartha’s company The Tree of Knowledge, Encyclopaedia Britannica Sales team, and the respective schools Responsible of enforcing the Branding guidelines in all Marketing Collateral Working with the in-house designers to design several Marketing Collateral like posters, banners… Show more  Responsible for regular updation and maintenance of the Britannica India website including content development Handled several school quiz events with Siddhartha Basu acting as a liaison between Siddhartha’s company The Tree of Knowledge, Encyclopaedia Britannica Sales team, and the respective schools Responsible of enforcing the Branding guidelines in all Marketing Collateral Working with the in-house designers to design several Marketing Collateral like posters, banners, standees, brochures, book covers, CD stampers as part of the overall marketing activities and also to be used on-demand by the Sales team in events like teacher workshops and local product launch events in their respective territories Responsible for Vendor Management  Responsible for creating and maintaining Media connect through media outreach initiatives Co-handled the PR campaign during the Encyclopaedia Britannica President’s visit to India office with the designated agency Show less

 Constituted the core team of founders  Helped develop the corporate brand strategy by recommending changes to marketing and business development strategies based on analysis and feedback Identify and develop new business opportunities (business development) for the company by adding to the current database Presented several New Business Development, Business Development, Strategic Advertising & Marketing plans for various clients of the company across several industries like… Show more  Constituted the core team of founders  Helped develop the corporate brand strategy by recommending changes to marketing and business development strategies based on analysis and feedback Identify and develop new business opportunities (business development) for the company by adding to the current database Presented several New Business Development, Business Development, Strategic Advertising & Marketing plans for various clients of the company across several industries like Fashion, BPO, Telecom, etc  Worked closely with the management to generate new profitable business ideas and helped in completing the projects in time Responsible for maintaining close contact with the existing clients and tapping into the market for new clients Show less

 Launched the operations of HDFCRED.com in Lucknow and Kanpur Accountable for Planning and conceptualizing various strategies to achieve business goals aimed towards the growth in business volumes category-wise as well as profitability while analyzing the competitor’s strategies Pro-actively hunt for target organizations and establish communications with those businesses that can benefit from the Company’s services Helped establish proper communication channels between the… Show more  Launched the operations of HDFCRED.com in Lucknow and Kanpur Accountable for Planning and conceptualizing various strategies to achieve business goals aimed towards the growth in business volumes category-wise as well as profitability while analyzing the competitor’s strategies Pro-actively hunt for target organizations and establish communications with those businesses that can benefit from the Company’s services Helped establish proper communication channels between the company and the clients for the maximum mutual benefits Identified market trends to help establish new products to be added in the current brand portfolio Recommended changes to marketing initiatives by the company in view of the market scenario so as to foster confidence among the clients by maintaining their profiles on the company site Helped manage the initial business developmental research initiatives in areas link Varanasi and Allahabad Show less

Accountable for Planning and conceptualizing various strategies to achieve business goals aimed towards the growth in business volumes category-wise as well as profitability while analyzing the competitor's strategies.Tracked market dynamics and drawing inputs to realign tactics/strategies to counter competition & identify key accounts to strategically secure profitable business for the products in new markets.Identified and networked with financially strong and reliable channel… Show more Accountable for Planning and conceptualizing various strategies to achieve business goals aimed towards the growth in business volumes category-wise as well as profitability while analyzing the competitor's strategies.Tracked market dynamics and drawing inputs to realign tactics/strategies to counter competition & identify key accounts to strategically secure profitable business for the products in new markets.Identified and networked with financially strong and reliable channel partners, resulting in deeper market penetration and improved market share.Developed a competitive business development and strategy, uncovering/ creating new opportunities, identifying dynamic and flexible opportunities for market penetration, expansion and revenue generation.Conducted detailed market research and feasibility study to analyze the latest market trends and track the competitor's activities thereby providing valuable inputs to streamline the marketing and brand visibility strategies. Show less