I am a marketer who meditates laterally and strategies innovative marketing approaches using an amalgamation of traditional & modern communication mediums. I believe in “Stratical Marketing" and ruminate that it is the only way to keep up with the impulsive consumer attitudes and loyalty today. In today’s times, often a tactical need/plan will shape the brand/marketing strategy and not necessarily just vice versaA passionate leader with the ability to influence stakeholders at all levels in an organization and inspire teams to achieve desired goals.Specializes in Brand Strategy & Development, Digital Strategy, Sales Partnering, Product Management, P&L Management, People Management, Consumer Engagement, Business Planning, Campaign Planning & Execution, Promotions & Event Management.