www.licenseworks.coLicenseWorks pioneered Corporate Brand Licensing services in India. Over the years, we have built some of the most successful brand extension programs in India for a diverse set of industry-leading clients. LicenseWorks offers a complete 360-degree solution to its clients integrating Licensing Strategy Development, Execution and Ongoing Program Management. Our in-depth market knowledge and industry experience provides each client with innovative licensing programs that resonate with consumers, enhance the brand image of our clients, and generate significant revenue.

- Planning and executing marketing campaigns to promote new products/technology, including budgets and media briefs- Working closely with creative agencies to develop creative assets and brand communication- Conceptualizing and implementing programs to maintain or increase market share and visibility- Developing campaign marketing touch point strategy including consumer participation and trade/operator impact- Vendor management to ensure consistent and cost effective delivery of Nokia assets across channels for enhanced visibility/experience

- Planning distribution landscape for Nokia mobile phone business in the territory- Distribution expansion and realignment; Selecting & Appointing Distributors for Urban & Rural geographies- Design & implement a cost efficient Distribution model to drive coverage at optimal cost- Nominated as ‘Launch Champion’ for the states of W. UP and Uttaranchal- Coordinated with Marketing team to plan Consumer and Trade promotions to generate buzz around new models- Account Management- Vodafone and Reliance operator accounts- Led participation in Rural Melas for enhanced consumer engagement and to build awareness around new launches and services

- Cost estimation and price settlement of sourced components for the Commercial Vehicles business unit - Managed E-Procurement using reverse auction engines- Identification of potential cost saving opportunities in procurement through E-sourcing route