Sabrina Singleton Email & Phone Number

Miami, Florida, United States

Responsible for designing and leading research projects, delivering actionable insights and performing ad-hoc data requests, related to the Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises brands and customer programs. Conduct complex analyses and utilize findings to build data-driven recommendations that guide business, brand development, and marketing communications decisions. Collaborate with partners across various areas of the business to deliver corresponding analyses and reports.

Management of global IHUT research studies utilizing conversational AI technology.

Fort Lauderdale, Florida, United States

• Project management of quantitative and qualitative research projects from procurement, planning, implementation, reporting and presenting of results that uncover the motivation behind interaction with brands. • Collaborate closely with the Head of Strategy, clients and account services teams to create actionable recommendations for existing and potential agency clients in support of advertising, branding, and strategic initiatives for top brands including Christmas Tree Shops, Five Below, Jet Blue, Kay Jewelers, Party City, Planet Fitness, Salty Insurance and Urban Air Adventure Park. • Introduce and implement processes and procedures previously not utilized by the agency including Driver Analysis, TURF Analysis and Geographic Footprint Filtering. • Consistently produce results that drive incremental sales, services and projects for the multiple agency departments.

Jacksonville, Florida Area

• Directed on-site consultation and support for brand tracking, shopping experience surveys and online shopper community and presented results to branding and category stakeholders for Southeastern Grocers (SEG) brands including, Harveys, Certified Angus Beef, Fresco y Más, SE Grocers (Essentials, Prestige, Naturally Better) and Winn Dixie. • Worked closely with international and cross-functional teams and clients in Australia, Canada, China and the United States on 3-5 projects simultaneously across various countries for business services, CPG and higher education business services clients including La Trobe University, ME Bank and Mondelez (Hershey’s, Oreo, Lays, Cadbury Dairy Milk).• Advised client decision-making surrounding brand re-positioning, external partnerships, store improvements, promotional strategy and marketing communications at a category, department, store, regional, demographic and organizational level through the lens of the customer’s experience and feedback. • Secured contract extension between SEG and Evolve by providing actionable insights and exceptional customer service.

• Principal agency planner who developed, coordinated and executed the primary and secondary discovery and research processes for all agency clients under tight timelines.• Collaborated and briefed creative, social media, digital, CRM and traditional media teams on backgrounds, personas and motivations of target audiences and pitched methodologies and presented results to client stakeholders including founders, deans, c-suite executives and board members. • Designed and led exploratory workshops that guided clients to envision and arrive at process improvements for recruitment, on-boarding, customer experiences and goal setting. • Contributed to award-winning client work including the Communications Excellence Award from the Association of American Veterinary Medical Colleges (2017) a Best of Show ADDY (2018) for the Challenge Accepted Integrated Branded Content Campaign and a Gold ADDY (2018) for the UF College of Pharmacy Pursue Greatness Integrated Branded Content Campaign.

Assist with job duties in the account planning department.

• Achieved company goals in Research, Quality Control and Assurance, and Product Development.• Quickly developed proficiency in Molecular Biology processes in a GLP environment.• Product Development for GMP Device/IVD development departments of the company.• Reviewed work and documentation of co-analysts for submission to Quality Assurance.• Drafted and revised company SOPs, batch records, protocols, and reports.• Conducted general management of laboratories.• Safety Coordinator for Assay Development and Diagnostic Tools Department.• Flexible with planning and implementation in order to meet shifting demands. • Developed methods of qualitative procedures and data system management.• Trained new team members on all aspects of quality control procedure and methods of testing.Accomplishments• Initiated standard operating procedures (SOP’s) for the Quality Control Group’s chemical and biohazard safety policies.• Found new procedure for Native PAGE analysis that saves 80 minutes of time and gives clearer results than the previously used method. • Revised SOP’s to adopt the inclusion of more time efficient procedures of SDS PAGE Electrophoresis and Western Blotting, saving 1.5 hrs of time each procedure is run.

Alacua, Fl

• Consulted semi- weekly with the client to ascertain the market segments of the product. • Brainstormed marketing strategies that would work well with the client’s values and goals.• Researched scientific journals about the condition for which the product will be treating.• Prepared a webpage synopsis describing the need of the product using non technical language.• Procured a 30 page international networking list of potential target markets.• Gathered a two page list of Gainesville Charities relevant to the product’s intended purpose.• Compiled a list of 20 PhD, MD, and DVMs whose research would benefit from the product.• Created two 10 question Market Research Questionnaires using Survey Monkey.• Drafted an introduction letter to accompany Market Research Questionnaire.• Distributed the survey to the compiled contact list. Received a 25% response.• Created a 32 page Market Niche Analysis for the product.

Gainesville, Florida

• Q/A of Antibodies for Commercial Species Identification Kit Release. • Research and Development for New Commercial Kits.• Conducted general management of laboratory.• Assisted in the planning and design of R&D projects, tests, and experiments.• Researched and gathered information from various sources supporting the needs of R&D projects.Accomplishments:• Significantly reduced data entry time by 75% through implementing the use of the Gen 5 computer program for Antibody Production Data Reports.• 2008 Recipient of the Elisa Technologies Great Idea Award for suggestions to reduce company expenses.

Master Of Business Administration (M.B.A.), Executive Mba

Bachelor Of Science (Bs), Animal Sciences