Sabrina Singleton Email & Phone Number

Miami, Florida, United States

Responsible for designing and leading research projects, delivering actionable insights and performing ad-hoc data requests, related to the Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises brands and customer programs. Conduct complex analyses and utilize findings to build data-driven recommendations that guide business, brand.

Management of global IHUT research studies utilizing conversational AI technology.

Fort Lauderdale, Florida, United States

• Project management of quantitative and qualitative research projects from procurement, planning, implementation, reporting and presenting of results that uncover the motivation behind interaction with brands.
• Collaborate closely with the Head of Strategy, clients and account services teams to create actionable recommendations for existing and potential agency clients in support of advertising, branding, and strategic.
• Introduce and implement processes and procedures previously not utilized by the agency including Driver Analysis, TURF Analysis and Geographic Footprint Filtering.
• Consistently produce results that drive incremental sales, services and projects for the multiple agency departments.

Jacksonville, Florida Area

• Directed on-site consultation and support for brand tracking, shopping experience surveys and online shopper community and presented results to branding and category stakeholders for Southeastern Grocers (SEG) brands.
• Worked closely with international and cross-functional teams and clients in Australia, Canada, China and the United States on 3-5 projects simultaneously across various countries for business services, CPG and higher.
• Advised client decision-making surrounding brand re-positioning, external partnerships, store improvements, promotional strategy and marketing communications at a category, department, store, regional, demographic and.
• Secured contract extension between SEG and Evolve by providing actionable insights and exceptional customer service.

• Principal agency planner who developed, coordinated and executed the primary and secondary discovery and research processes for all agency clients under tight timelines.
• Collaborated and briefed creative, social media, digital, CRM and traditional media teams on backgrounds, personas and motivations of target audiences and pitched methodologies and presented results to client.
• Designed and led exploratory workshops that guided clients to envision and arrive at process improvements for recruitment, on-boarding, customer experiences and goal setting.
• Contributed to award-winning client work including the Communications Excellence Award from the Association of American Veterinary Medical Colleges (2017) a Best of Show ADDY (2018) for the Challenge Accepted.

Assist with job duties in the account planning department.

• Achieved company goals in Research, Quality Control and Assurance, and Product Development.
• Quickly developed proficiency in Molecular Biology processes in a GLP environment.
• Product Development for GMP Device/IVD development departments of the company.
• Reviewed work and documentation of co-analysts for submission to Quality Assurance.
• Drafted and revised company SOPs, batch records, protocols, and reports.
• Conducted general management of laboratories.

Alacua, FL

• Consulted semi- weekly with the client to ascertain the market segments of the product.
• Brainstormed marketing strategies that would work well with the client’s values and goals.
• Researched scientific journals about the condition for which the product will be treating.
• Prepared a webpage synopsis describing the need of the product using non technical language.
• Procured a 30 page international networking list of potential target markets.
• Gathered a two page list of Gainesville Charities relevant to the product’s intended purpose.

Gainesville, Florida

• Q/A of Antibodies for Commercial Species Identification Kit Release.
• Research and Development for New Commercial Kits.
• Conducted general management of laboratory.
• Assisted in the planning and design of R&D projects, tests, and experiments.
• Researched and gathered information from various sources supporting the needs of R&D projects.Accomplishments:
• Significantly reduced data entry time by 75% through implementing the use of the Gen 5 computer program for Antibody Production Data Reports.

Master Of Business Administration (M.B.A.), Executive Mba

Bachelor Of Science (Bs), Animal Sciences