Akarsh Sinha Email & Phone Number

United States

Chicago, Illinois, US

• Improved existing customer segmentation using k-means clustering and recommended an optimized sales capacity plan to a leading American hospitality services client, potentially increasing $250M in revenue over 5 years
• Built sales forecasting model using ARIMA with 92% accuracy and delivered insights using 15+ Tableau dashboards to inform optimal resource allocation and marketing spends

Mumbai, Maharashtra, IN

• Led and mentored a team of 4 analysts to develop analytics and reporting capabilities for marketing, sales, and product teams for Tata’s newest venture in B2B products and services
• Collaborated with cross-functional leaders to define Key Performance Indicators (KPI) and developed key reporting and dashboard systems from the ground up using Tableau, SQL, and Snowflake to create visibility around.
• Achieved a 17% decrease in Customer Acquisition Cost (CAC) by conducting A/B testing on landing pages, campaigns, and timing strategies, leading to optimized marketing efforts and improved campaign engagement
• Analyzed customer clickstream data by using Google Analytics, Mixpanel and Tableau, increasing website engagement and product usage by 20-25%
• Extracted data from 30+ sources and converted them into one unified source for reporting purposes using Extract Transform Load (ETL) and SQL
• Developed ad-hoc reports, visualizations, and analyses to identify trends, patterns, and opportunities for process improvement and business growth

Bangalore, Karnataka, IN

• Led a team of 3 analysts to deliver support on analytics, business operations, and system implementation to India’s leading SaaS and Fin-Tech unicorn
• Designed and presented dashboards to leadership using Tableau, MySQL, Salesforce, and Excel, and created self-serving reports for 400+ users across 8 verticals, resulting in a 17%-26% increase in productivity, revenue.
• Developed a customer churn prediction model using logistic regression on Python with product usage and customer behavior data for 4k+ key customers, resulting in a 45% decrease in 3 quarters
• Developed automated reporting scripts using Python and SQL, saving approximately 10 hours per week on manual reporting tasks
• Designed, built, and maintained highly scalable data pipelines, ETL processes, and data integration workflows, resulting in accurate and timely data availability for analysis and reporting
• Implemented and owned Salesforce CRM, consolidating legacy systems across 8 business units, streamlining processes, and achieving 35% reduction in man-hours over 6 months. Primary Business Point of Contact; defined the.

• Founded an internet company, leading product development, go-to-market strategy, and social media marketing plan resulting in a successful launch and growth of the company providing printing services to university.

Master Of Science - Ms, Business Analytics And Information Management

Bachelor Of Technology, Electrical And Electronics Engineering