• Manage the creative team and oversee all creative efforts to maintain and deliver high quality assets for various clients• Lead the ideation and creative strategy for Nike India, and work closely with the stakeholders, external agencies and vendors to deliver world- class content for the brand• Co-produced and co-wrote Made In Paradise, a multiple award-winning documentary on the life and struggles of the Changpa tribe in Ladakh

Responsible for devising annual, quarterly and monthly campaigns across platforms to increase brand awarenessManaged 360° communication and campaign strategy for job seekers across social media, website, emails and community platforms - growing brand-owned database to 1M+ registered usersDevised the largest post-pandemic survey report, identifying trends, behaviour & job-seeking pattern from 10,000 tech professionalsCreated engaging content for email marketing campaigns based on user interactions - improved open rates by 8%Organised 3 digital events with tech leaders, receiving 300+ registrations/ event and 45% live participationManaged the creative team and conduct performance reviews and goal-planning sessions for growthLed video content strategy for the brand across platforms, including scripting, shooting, editing and reviewingLaunched the Million Dollar Advice series on YouTube to engage with the active job seeker pool of candidates around the world, and help them find their dream job

Managed content marketing initiatives of the brand and its verticals - Member Experience, New Business, Expansion, The CoWrks Foundry - catering to start-ups and SMEsManaged a team of creative writers and designers to create innovative brand & content marketing strategy and deliver results for business objectivesWorked closely with stakeholders, external agencies and vendors to deliver creative marketing solutionsLed production efforts to create high quality visual assets for various product offerings, driving sales results

- Led ideation, strategy and content creation (short and long form) across digital media for various brands - Developed scripts and managed various shoots, both still and video- Worked closely with other teams - account management, design, technology & productionContent Lead, Tanishq- Established the language and tonality for Tanishq on digital- Mentored & managed the team responsible for executing the business-as-usual, campaign-related & pro-active content initiatives across digital- Led the content creation and execution of collection launches such as Padmaavat, Rivaah, Queen of Hearts, Shubham, etc. - Conceptualised and scripted the brand's first-ever digital film, Celebrate Sisterhood, that celebrated the bond between sisters on Rakshabandhan (a first for any brand in the country)- Worked from a content perspective for various bi-annual diamond activation campaigns, one of which got published as a case study on Facebook for generating 3 times return on ad spends- Led various digital-only & digitally led campaigns such as #TanishqWaliDiwali, #GiftAMoment, #MyMomDeservesTanishq, etc. - Worked from a content perspective on various behind-the-scenes and other brand films for campaigns such as Queen of Hearts, Shubham, Valentine's Day, etc. - Successfully launched the brand's website Lead Content Manager, Plantation Trails- Worked as the sole content creator for the brand's new website & social media initiatives- Worked closely with the in-house production team on conceptualising and executing various on-location shoots- Worked closely with the media spends team to generate leads for bookings through ads across digitalOther brand works include: - Levi's #IShapeMyWorld Season 1- Launch of the new website for Goldplus, a jewellery brand from the house of TATA for the semi-urban & rural markets- CCD's Summer Slam campaign where they launched 6 new drinks for the season- Launch of 2 new websites for Helios - The Watch Store

Undertook the responsibility of two hospitality clients, one jewellery brand, and one home-furnishing brandKey tasks: writing press releases, arranging relationship meetings with clients and organising events