I'm a marketing and communications professional with experience in various digital marketing, business marketing, external & internal communication, and crisis communication roles across teams in banking, financial services and credit rating & research businesses.I have a keen interest in leveraging digital / social for targeted outreach / measurable performance. Before switching to the dark side, I was a business journalist. I have covered RBI, banking, money markets, crude oil, and other key energy commodities for a wire news agency. I am an auto enthusiast and have also extensively reported on commercial vehicles in the past.I have a Master's Degree in Economics from Mumbai School of Economics and Public Policy and a post graduate certification from MICA in Marketing, Sales and Communication.