• Responsible for overall P/L of e-com vertical and strengthen to manage the day to day operations by minimising returns and generate profits from it.• Set-up and strengthen Toys, Stationary & Home Categories on significant marketplaces and create synergies to generate significant business through them.• Creation of business plan and allocation of funds for Infrastructure development, maintenance, business development, procurement and digital marketing to ensure a smooth operation with… Show more • Responsible for overall P/L of e-com vertical and strengthen to manage the day to day operations by minimising returns and generate profits from it.• Set-up and strengthen Toys, Stationary & Home Categories on significant marketplaces and create synergies to generate significant business through them.• Creation of business plan and allocation of funds for Infrastructure development, maintenance, business development, procurement and digital marketing to ensure a smooth operation with minimal leakages.• Cultivating Toys Brand Skoodle and Tableware & Serveware brand Corelle, Pyrex, Visions, Snapware & Corningware brands for Instant Brand (for which we are the National Importers and Distributors) on significant marketplaces and creating brand presence and recognition in Online space.• Establishing & strengthening marketplace alliances as the core strength vertical, thereby enhancing the revenue share for online vertical.• Strategic alliances with marketplace to elevate product portfolio on the marketplaces by attracting reviews and rating on products.• Initiated Dropship, JII & Outright business model for the line of products to ensure generating topline for cultivated brands.• Effective management of Sponsored Ads and AMS on Amazon and ensuring a better ROI through optimized CTR, ACoS & ROAS.• Creating an online presence with a fully functional multi brand e-commerce website www.skoodleplay.com and mono brand www.corelle.co.in• Complete maintenance and administration of the web properties to ensure 99.9% uptime and error-free operations.• Responsible for developing, implementing and managing online marketing strategies to create visibility, traffic and acquisitions/sales for the online business with maximized profit, brand building, thus helping in cultivating long term relationship with the customers.• Identification and Liaising with external agencies/vendors for planning, execution, smooth functioning and monitoring of vertical. Show less

• Establishing & strengthening marketplace alliances as the core strength vertical for Hamleys, thereby enhancing the revenue share for online vertical. • Ideating smart methodology and process orientation to enable fast cataloguing, pricing and replenishment on marketplaces.• Responsible for identifying & sourcing of relevant product with anticipated enhanced sales and better ROI. Negotiating with external vendors to ensure best toys at best price.• Developing, implementing and… Show more • Establishing & strengthening marketplace alliances as the core strength vertical for Hamleys, thereby enhancing the revenue share for online vertical. • Ideating smart methodology and process orientation to enable fast cataloguing, pricing and replenishment on marketplaces.• Responsible for identifying & sourcing of relevant product with anticipated enhanced sales and better ROI. Negotiating with external vendors to ensure best toys at best price.• Developing, implementing and managing online marketing strategies to create visibility, traffic and acquisitions with maximized profit, brand building, thus helping in cultivating long term relationship with the customers.• Conceptualisation & Creation of brand page on these marketplaces and routing traffic on them.• Effective management of Sponsored Ads and AMS on Amazon and ensuring a better ROI through optimized CTR and ACoS.• Ideating Digital Content and implementation including budget allocation across different campaigns for better output.• Traffic generation through Internet Marketing campaigns with the specialized approach through SMM, SEO, SEM, SMO, Article Marketing & Market Research.• Identification and Liaisoning with external agencies/vendors for planning, execution and monitoring of strategic campaigns.• Association with Marketplaces to sell products on their platform and generate revenue through this channel.• Establishing business relationship with marketplaces and monitor smooth operations and revenue generation.• Strategizing and engaging with marketplaces to launch campaigns on new brand launches through effective marketing properties of the marketplaces.• Planning on Customer Acquisition and retention strategies for Dead account activations through Offers, call back offers, mailer campaigns and membership programs.• Responsible for tracking and managing the online traffic through Google Analytics tools in a single snap dashboard. Show less

• Manage the overall P/L of the new business and transform it to be a profit center for the newly created vertical.• Conceptualization and creation of two e-commerce web identities separately designed for Kids & Adults and creating traffic on it.• Initiating the SEO/SEM operation and the allocation of budget for different campaigns for better output.• Responsible for traffic generation through Internet Marketing campaigns, with the specialized approach through Search Engine… Show more • Manage the overall P/L of the new business and transform it to be a profit center for the newly created vertical.• Conceptualization and creation of two e-commerce web identities separately designed for Kids & Adults and creating traffic on it.• Initiating the SEO/SEM operation and the allocation of budget for different campaigns for better output.• Responsible for traffic generation through Internet Marketing campaigns, with the specialized approach through Search Engine Optimization (SEO), Social Media Marketing (SMM), SEM, SMO, Article Marketing & Market Research.• Ensuring increased transaction through Google Adwords & Facebook Ads in a cost effective way by logical budget allocation to various campaigns.• Establishing & strengthening marketplace alliances as the core strength vertical for Kapsons Online, thereby enhancing the revenue share for online vertical in the Group family.• Architecting the new Business Model on for the Online vertical and be the guiding principle.• Managing Alliances & Tie-ups to create & enhance a Pan India Brand presence for Kapsons Online.• Management of Photo-shoot process to optimize the per item shoot cost and maintain the same quality of work.• Participation into relevant events and look at a strategic association with the attendee or sponsoring organizations.• Responsible for developing, implementing and managing online marketing strategies to create visibility, traffic and acquisitions/sales for the online business with maximized profit, brand building, thus helping in cultivating long term relationship with the customers.• Invention, Ideation & implementation of strategies to establish Kapsons the undisputed leaders in its category distinct focus to develop domestic market as well.• Identification of the cost effective avenues of Branding and Advertising (ATL & BTL) to attract the attention of the businesses in Indian pockets. Show less

Manage the overall functioning of the New Business initiated by Utsav Fashion.Manage the overall P/L of the new business for Utsav Fashion in the name of InstaCommerce.comGeneration of the e-commerce based affiliate channel globally to extend a robust DIY (Do It Yourself) platform/store enabling affiliates to earn attractive commission by generating sales through their personal branded website.Business Head responsibility for identification of Indian pockets in US, UK, Canada… Show more Manage the overall functioning of the New Business initiated by Utsav Fashion.Manage the overall P/L of the new business for Utsav Fashion in the name of InstaCommerce.comGeneration of the e-commerce based affiliate channel globally to extend a robust DIY (Do It Yourself) platform/store enabling affiliates to earn attractive commission by generating sales through their personal branded website.Business Head responsibility for identification of Indian pockets in US, UK, Canada, France, Germany, Singapore, Hong Kong markets and to penetrate the roots in the above countries and increase Sales Volume.Creation & Development of the Architecture of the new Business Model on Franchisee module.Development of the Backend and theme based architecture of the website.Identification of the Affiliates in Alien Countries and encouraging them to initiate business under their brand name and thus create an identity for themselves.Identification of the cost effective avenues of Branding and Advertising to attract the attention of the businesses in Indian pockets.Management of the different verticals like Technology, Marketing, Accounts, Customer Service etc. of the New Business. Show less

Preparation of strategies, Content Development and presentations for the Brand recognition & Marketing of the website. Initiating the SEO/SEM operation and the allocation of budget for different campaigns for better output.Revenue Generation through eCommerce, Institutional Sales, Ad Sales and different innovations in terms of Activities.Ideation & conceptualization/Participation for Events/Seminars/Conferences based on MSMEs to generate the awareness for the website… Show more Preparation of strategies, Content Development and presentations for the Brand recognition & Marketing of the website. Initiating the SEO/SEM operation and the allocation of budget for different campaigns for better output.Revenue Generation through eCommerce, Institutional Sales, Ad Sales and different innovations in terms of Activities.Ideation & conceptualization/Participation for Events/Seminars/Conferences based on MSMEs to generate the awareness for the website thus generating New Users & Pageviews from this sector i.e. the serious networker.Solely responsible to designing & initiating online/offline, EDM Marketing campaigns.To get the sponsors for rewarding the Users for the different Reward Programs being run on the website www.ApnaCircle.com thus generating traffic for the website.To streamline & manage the overall functioning and MIS for the company resulting to the most desired and appropriate reports required for the efficient Business Decision making by the management.Automate the Banner Management Interface for the efficient processing of the business.Promoting activities resulting to Remarkable Brand Building and recognition in the Online Industry and to be able to sustain the competition. Show less

Designing & Development of the e-Commerce website and execution of e-Commerce based business for Products and Services.Manage efficient processing for Brand recognition through different marketing strategies, new vendor acquisition, presentations to the clients and corporate, negotiations with vendors, SLAs, promotion of categories, content development and promotions through SEO/SEM etc.Driving sales & revenue from the entire range of categories available on the website and… Show more Designing & Development of the e-Commerce website and execution of e-Commerce based business for Products and Services.Manage efficient processing for Brand recognition through different marketing strategies, new vendor acquisition, presentations to the clients and corporate, negotiations with vendors, SLAs, promotion of categories, content development and promotions through SEO/SEM etc.Driving sales & revenue from the entire range of categories available on the website and through different banner, EDM campaigns and white label solutions with the organizations of Repute.Sourcing & Procurement of products for different categories like Apparels, Electronics, Gifts etc. that can be sold on the online platform after getting the content developed to suit the SEO/SEM needs.Database Management of Customers, Vendors and Products.Preparation of strategies and presentations for the Brand recognition & Marketing of the website.Accelerating revenue through Institutional sales, finding synergies of merging our products with other products/services. Identification & Finalisation of channel partners to be introduced on the www.saharacarehouse.com website.Development of the CRM, Product & Logistics Interface models for enhanced and smooth functioning of the business. Show less

Managing day-to-day operations of the product team. Responsible for optimizing Indiatimes Shopping Landing page, planning of promotional offers, creation and regular updation of category structure as per market requirement to extract the attention of the users thus adding revenue.Responsible for Promotion of the product at the right place on the shopping site and other networking portals to get the desired sales.Management of Categories and Getting products uploaded on… Show more Managing day-to-day operations of the product team. Responsible for optimizing Indiatimes Shopping Landing page, planning of promotional offers, creation and regular updation of category structure as per market requirement to extract the attention of the users thus adding revenue.Responsible for Promotion of the product at the right place on the shopping site and other networking portals to get the desired sales.Management of Categories and Getting products uploaded on the site. Co-ordination with vendors / acquisition mangers for information required to manage the products on Shopping, Stores and Auctions. Quality checking the product of the vendors. Manage efficient processing for new vendor acquisition, contract signup. Show less

Floor management in terms of discipline and also in terms of calling per rep per team.Ensuring smooth operations through effective staffing plan, rosters, shift schedules, breaks and week off, leave planning, intra-day staffing etc.Reporting and Monitoring on Contractual Parameters as staffing, call volumes, average handle time, breaks etc.Employee parameters such as individual performance, KPI based information, weekly and monthly dashboards, daily updates for meetings… Show more Floor management in terms of discipline and also in terms of calling per rep per team.Ensuring smooth operations through effective staffing plan, rosters, shift schedules, breaks and week off, leave planning, intra-day staffing etc.Reporting and Monitoring on Contractual Parameters as staffing, call volumes, average handle time, breaks etc.Employee parameters such as individual performance, KPI based information, weekly and monthly dashboards, daily updates for meetings and briefings.Acting as process consultant and projects coordinator, serving as one point contact for any operational or system issues. Also educating people at all levels on new processes/improvements by ways of presentations and training sessions.To Analyse the Capacity Utilisation as well as the Seat Utilisation for the Centre as well as for the Campaign to exactly know where we are & where are we headed.Generating and Interpreting Reports to measure & analyse campaigns performance & the individual agent performance. Analysing & projecting trends for the ease in ramping up a particular Campaign.Preparing Dialing Strategy for all Outbound Campaigns. Handled Credit Card Acquisition, Surveys and Credit Card Verification campaigns.Working and administrative knowledge on EIC and EIS DialerWorking and administrative knowledge on Avaya CMS Supervisor v11.0Data Analysis and preparing MIS Reports.Feedback to the Managers and Supervisors on areas of improvement and regular reporting to the Senior & Top Management. Show less