Aditi Sinha Email & Phone Number

Seattle, Wa, Us

Seattle, Us

Point of View is a Seattle-based modern and functional women's workwear startup that is on a mission to end pockets inequality. Point of View has launched a movement, known as the 'Pockets Pledge' by creating pieces that combine designer style with the practicality of pockets (and more) - filling a gaping hole in the current market. The statistics are staggering: only 5% of women's pockets can fit a smartphone, compared to 85% of men's pockets. Our goal? Enable women to be purposeful with the freedom of a pocket that fits your smartphone.

Plantation, Florida, Us

- Develop strategic vision for the retail marketing function, bringing together cross-functional teams of digital media, on-site, above the line and offline marketing to drive business results. Responsible for defining, launching, growing, and innovating customer touchpoints positioning and messaging frameworks for consumables, hard goods and premium categories. - Managed tentpole event campaigns to drive operational efficiency and speed to market, resulting in higher customer engagement and increased profitability, while ensuring alignment with Chewy brand. - Conduct experiments across the customer experience to accelerate sales growth and increase customer engagement, using data-driven insights to inform decision-making and optimize marketing campaigns and user experiences.

Seattle, Wa, Us

Single threaded WW marketing leader for Prime Day (Amazon's biggest global shopping event for Prime Members): Own Go-to-market strategy for customer acquisition and traffic to site - driving revenue, and engagement for the business. Direct cross channel marketing teams across 20+ countries to develop and implement integrated marketing plan including all online (e.g. Onsite, Digital, Social, Associates, Email) and offline (TV, out-of-home, etc) channels managing goals and ROI. Set the enterprise-wide vision for building content core pillar as an event differentiation strategy for Prime Day, influencing roadmaps and steering retail connect, customer experiences, integrated marketing plans and investments.

Seattle, Wa, Us

Set up the seasonal retail onsite events program which builds amazon as a destination of choice for customers to prepare for and celebrate any cultural or community occasion (e.g. Mother's Day, Back to School, Independence Day etc) aimed at growing customer trial and retention with Amazon. Proven track record in leveraging customer insights and data to create and execute scalable event strategy encompassing construct, value proposition, marketing communication and customer experience.

Seattle, Wa, Us

Led Employer Brand practice for Amazon India with the goal to establish Amazon as the earth's most desirable company to work for that attracts top talent and stands for innovation. Part of the core team that redefined global corporate brand and brought the employee value proposition to life through campaigns, events and thought leadership. Custodian of brand and led integrated marketing by managing budgets, content, employee ambassadors and integrated media channels including digital, social and traditional mediums as the need may be.

Gurugram, Haryana, India , In

Launched brand OYO from scratch crafting positioning and messaging, tailoring the campaign big idea to deliver on customer insights and solve business problems and managing marketing budgets across all media channels. Created business impact on key metrics such as traffic, conversion, brand lift, awareness and consideration through more than 8 brand campaigns. Conceptualized the branded look and experience of next generation OYO Flagship Hotels.

London, England, Gb

Provided thought leadership and strategic direction on target audience, source of growth, media channels and innovative communication routes to deliver on marketing objectives of one of world’s largest beverage and snack portfolios.

New York, Ny, Us

Six Sigma Green Belt certification for pioneering a global standard for guarantees for GE Water.

Master Of Business Administration (Mba), Marketing And Strategy

M.A Economics, Economics

B.A (H) Economics, Economics