Midsenior Marketing Manager
CurrentGrowing up in this career was super fun. Being a curious individual, I learned, took insights, and grew every single day both from my failures and achievements. Here are my highlights of what I did: - Planned and launched daily marketing campaigns (20-25 campaigns) on Facebook with a total budget ranging from about $200-$250.- Managed monthly Facebook ads of $74,000 with an ROI of 52%.- Performed regular A/B testing on Detailed Targeting, Creative tests, Budgets, Strategies like Bid Strategy, Value Optimisation, Minimum ROAS Cap, etc.- Analysed user behaviors to develop targeted engagement strategies for enhanced customer experience.- Designed an onboarding course specific to the company for the hiring process during the lockdown.- Researched product and design trends in line with the brand persona.- Delivered exceptional service in terms of customer support by listening to their concerns and replying to them on time.- Spearheaded project on Shopify to provide new direction to expand the company’s market.- Established pricing and delivery terms based on current market trends and costs.- Managed & coordinated with the design and operation teams to deliver timely support to planned campaigns.- Analysed & produced weekly and monthly reports of the account performance.- Developed innovative marketing campaigns to drive substantial sales.