Sin G. Email & Phone Number

Philadelphia, Pennsylvania, United States

• Lead communications function including: Public relations, media partnerships, brand and executive positioning, crisis communications, government relations communications, internal and external communications.• Develop editorial content calendar for marketing and communications team • Shape and define brand narrative and positioning to enhance brand recognition and establish customer loyalty• Oversee content marketing channels including SEO content and email marketing.• Oversee email marketing for customer journeys and drip campaign.

Philadelphia, Pennsylvania, United States

• Primary driver of public relations and external communications channel including cultivation of key media contacts, increasing level of awareness and engagement among target audiences, and provide a skilled approach to conveying organizational brand• Serve as organizational spokesperson• Media Training - identify and prepare subject matter experts as spokespersons• Identifies and secure speaking engagements, awards, and other thought leadership opportunities• Works cross functionally with department teams to align messaging and content creation in internal and external communications• Monitors progress of communications effort and provides reports as required• Manages consultants and staff• Identifies, builds, and maintains relationships with key local, regional, national and international media• Secures exposure in national trade, consumer, broadcast, and digital media outlets• Identifies and secures strategic partnerships that strengthen brand identity• Maintains digital press room • Oversees development, coordination and facilitation of media events and experiences• Provides planning, direction, and execution of media relations campaign for the Philadelphia Flower Show

New York City, Ny And Philadelphia, Pa

-Develop and oversee execution of detailed plans, budgets, and purchases for multifaceted marketing campaigns, which include, but are not limited to public relations, advertising, promotional materials, displays, and social media-Establish and manage relationships with media personnel and target audience to communicate organizational initiatives and activities -Create, implement, and manage public relations campaigns to advance client brand, broaden awareness of programs, increase visibility across key stakeholder audiences and cultivate new and existing relationships with target audiences-Oversee and produce written copy for internal and external communications, ensuring that all collateral materials conform to accepted standards of accuracy, clarity, impact, sponsor recognition, timeliness and style of clients. Work product including but not limited to press releases, fact sheets, media advisories, website copy, social media copy, blogs, email newsletters, case studies, and talking points-Monitor and track KPIs, providing data-driven recommendations for continued improvement and best practices-Negotiate and execute media planning and buying including electronic, print, digital, and non-traditional-Provide key messaging support for media interviews and reputation management issues, i.e. crisis communications-Create and execute media promotions and third-party promotions-Develop and manage all vendor and supplier relationships in support of client marketing goals-Build and maintain community partnerships and strategic alliances for clients-Builds, manages and regularly retools company’s budget with COO to ensure sound fiscal health-Drive continual process improvements and implement best practices to manage projects efficiently-Oversee and train staff in addition to managing outside vendors and consultants

City Parks Foundation

-External communications liaison for institutional inquiries including but not limited to general press inquiries, crisis management and marketing partnerships-Internal communications for employee relationships including newsletters, tip sheets, policies and procedures-Copywriting and final approval of content for website, print and digital marketing and media outreach purposes across diverse programming arms (i.e. education, arts, sports and volunteer programs that reach over 600,000 people annually)-Strategized with Digital Media department to develop campaigns and content for public outreach via email, website, and social networks-Managed day-to-day workflows of all public relations vendors/interns to ensure consistent inclusion in media-Collaborated with various programming departments and external partners to create compelling story ideas for print and broadcast media, as well as digital and social media-Facilitated media training for staff, such as practice interviews, tapings and constructive critiquing to ensure optimal representation of organization-Managed press corps, including overseeing onsite press teams for all SummerStage events (over 110 events over three-month span), special events and open media dates. This involved working with outside publicists and stakeholders to ensure ideal coverage and efficient management onsite-Collaboration with marketing team overseeing strategic re-branding initiative -Brand ambassador ensuring consistent usage of the brand in all messaging and visual representation both internally and externally-Worked with Development/Fundraising arm to integrate branding and cross-promotional strategies with stakeholders and funders-Negotiated and executed contracts for marketing/media partnerships, including print and digital media companies

- Acting as point of contact for institutional inquiries including but not limited to: general press inquiries, crisis management and marketing partnerships- Collaborating with various departments and external partners to create compelling story ideas for traditional print and broadcast media as well as digital and social media.- Copywriting for website, print and digital marketing and media outreach purposes: press releases, fact sheets, media alerts, etc. across diverse programming arms (i.e. education, arts, sports and volunteer programs that reach over 600,000 people annually)- Execution and tracking of all public relations campaigns- Managing press corps, including overseeing onsite press teams for special events, all SummerStage events (over 110 events over three month span), and open media dates. This involves working with outside publicists and stakeholders to ensure optimal coverage and efficient management onsite- Brand ambassador ensuring consistent usage of the CPF brand in all messaging and visual representation both internally and externally- Assisting Marketing department/designers with overhauling, updating and managing website content - Negotiating and executing contracts for marketing/media partnerships that further promote each programmatic area of CPF, including partnerships with print and digital media companies- Liaising with designers to create promotional materials consistent with organizational brand

New York, Ny

- Managed a diverse range of clients including nonprofits, legal, real estate, medical, technology and individuals. Created written copy for both marketing and media outreach purposes- Assisted in development of corporate rebranding strategies via conducting research and writing creative copy for website and corporate literature - Public relations account management duties included: strategic account planning, researching viable media outlets, creating targeted media lists and tracking media hits - Researched and executed media relations programs, resulting in phenomenal media coverage via print, broadcast and new media venues for a diverse range of clients- Supported event planning initiatives by means of vendor location and execution of merchandise purchase orders