Sin Ian（倩欣 ） Cheang（鄭 ） Email & Phone Number

Macau

Macao

1. Plan a promotional or advertising campaign for customers (SMEs, Chain stores and government organizations in Macau)2. Collaborate with multiple departments to run the campaign3. Monitor the effectiveness of the campaign and report to customers

Beijing, China

1. Supported Director to work on Corporate PR and Public Affairs for clients in B2B industries, such as Xi’an Janssen, ConocoPhillips, Eurasian Resource Group, Pirelli. Monitoring daily and sensitive news for clients; Drafting of monthly and topics upon request consulting reports for internal and client distribution;2. Conduct extensive Initial Research to support key client retainer accounts leading projects or new pitches which resulted in exceeding client expectations in the following… Show more 1. Supported Director to work on Corporate PR and Public Affairs for clients in B2B industries, such as Xi’an Janssen, ConocoPhillips, Eurasian Resource Group, Pirelli. Monitoring daily and sensitive news for clients; Drafting of monthly and topics upon request consulting reports for internal and client distribution;2. Conduct extensive Initial Research to support key client retainer accounts leading projects or new pitches which resulted in exceeding client expectations in the following industries: manufacturing, government organization, energy, automotive, and pharmaceutical. Show less

Beijing

1. Involved in the planning of 2 events in August: #Fans Festival# & #Fresh-Asia Music Annual Festival#: Independently drafted a 15-pages-long PPT where ideas were adopted and integrated into the online promotion act which led a result of 3.76 billion views of related topic hashtags on Weibo2. Managed the reception & gift centers at the festival, served over 30 artists and 2000 guests in 2 days

Beijing, China

1. Served as writer and media strategist for the WeChat Offical Account (ID: baiduwaimai), regularly publishing article popular with readdress and consistent with company voice, gained over 10,000+ followers within 2 months2. Write, research, and schedule original content of the article of WeChat account independently, posted 9 articles, the most popular one gained 20,000+ views.3. Acquired major clients (e.g. McDonald, Hui Lau Shan Dessert) for freelance social media management and… Show more 1. Served as writer and media strategist for the WeChat Offical Account (ID: baiduwaimai), regularly publishing article popular with readdress and consistent with company voice, gained over 10,000+ followers within 2 months2. Write, research, and schedule original content of the article of WeChat account independently, posted 9 articles, the most popular one gained 20,000+ views.3. Acquired major clients (e.g. McDonald, Hui Lau Shan Dessert) for freelance social media management and marketing campaign development, launching promotional event (e.g.coupons, sweepstakes) via WeChat channel 2~3 time a week Show less

Beijing, China

(Adventure Space co. Ltd is an O2O Travel agency, a startup with 5 million registered capital, offering customized luxury travel tours to high-end customers.)1. Assisted the team in directing style & content strategies of company’s WeChat Offical Account, and in designing the User Interface (e.g. layout, "Click to follow" banner and Contact information...)2. Generated creative package for products, wrote 3 pieces of engaging commercial text and developed product brochure with Photoshop… Show more (Adventure Space co. Ltd is an O2O Travel agency, a startup with 5 million registered capital, offering customized luxury travel tours to high-end customers.)1. Assisted the team in directing style & content strategies of company’s WeChat Offical Account, and in designing the User Interface (e.g. layout, "Click to follow" banner and Contact information...)2. Generated creative package for products, wrote 3 pieces of engaging commercial text and developed product brochure with Photoshop for 2 products Show less

Bachelor Of Management, Bilingual Class For Business Administration, Gpa: 3.31 / 4.0

Honors/Awards: Outstanding Student Leaders(2015), Scholarship for Volunteers(2015) Relevant Coursework: Advertising(4.0/4.0).

Exchange Program, Faculty Of Economic And Business, Gpa: 3.65 / 4.0