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Greece

Attiki, Greece

Greece

Leading LAY’S Strategy, Activation Calendar and Sustainability Program in EER with focus on Russia, Turkey and Poland. Building engaging campaigns and designing EER marketing toolkits. Analyzing market and consumer data to build growth & innovation plans that meet emerging consumer needs and strengthen LAY'S Strategy. Driving key innovation projects, designing concept and product development. Managing NPD Stage/Gate processes and leading cross functional teams. Presenting updates in EER Senior Leadership forums (Category Leadership Team, Innovation Board) and aligning key EER & BU Key Stakeholders. Driving also the value workstream with focus on securing PC value competitiveness. Internal Trainer for the Professional Skills Courses (CE): Constructive Debate & Giving Effective Feedback

Lead Better For You (BFY) Snacks agenda in Central Europe Greater Balkans (CEGB) with focus on Poland and design the CEGB BFY framework partnering with the global team to accelerate Lift & Adapt Innovation opportunities

Greece

Feb 2018-Feb2020: Responsible for Potato Chip Snacks (main brands: LAY'S, RUFFLES, DORITOS)May 2017-Jan 2018: Responsible for Extruded Snacks and Breakfast Cereals (main brands: CHEETOS, Tasty Snacks & QUAKER)Temporarily acting also as deputy Marketing Manager, Developing and Implementing the Strategic Plan for the Annual Commercial Plan for the Greek market while Leading, Coaching and Developing my team of 3 with the objective to build a strong team with excellent performance

Greece

Responsible for Impulse (main brands: MAGNUM & PIRULO), Catering (main brand: MOVENPICK) and Exports/Sales to Affiliates. Designing the Communication and Market Business Strategy for Nestlé Global A-brands and local jewels

Coordinating the IC sticks category development across Zone Europe, Driving Strategy Implementation and New Product Development & Roll-Out across European markets, ensuring commercial excellence. Managing complexity reduction, leading simplification and cross functional projects ensuring synergies across markets

Designing Brand Strategy & plans and building Big Brand Idea. Designing Research Projects to gain deep consumer understanding and optimize Strategy & Plans. Building strong Agency relationships (advertising, media, PR)

Designing brand plans and promotional activities in order to achieve year end results. Forecasting yearly sales volume, monitoring sales achievement and developing contingency plans. Preparing creative & media agency briefs and evaluating agency proposals and media reviews. Building and controlling A&M budget

Master Of Business Administration (M.B.A.), Business Administration And Management, General, 3,37/4

Bachelor'S Degree, Economics, 7,24/10