Household is a design consultancy that creates emotionally connected, high performing customer experiences, focused on retail, leisure and service design for ambitious brands.In my role as part of the insight team, my responsibilities included:- Monitoring retail and brand innovation and apply insight for clients.- Researching and preparing relevant insights to present weekly to project teams. - Supporting the new business team on research and writing company and sector… Show more Household is a design consultancy that creates emotionally connected, high performing customer experiences, focused on retail, leisure and service design for ambitious brands.In my role as part of the insight team, my responsibilities included:- Monitoring retail and brand innovation and apply insight for clients.- Researching and preparing relevant insights to present weekly to project teams. - Supporting the new business team on research and writing company and sector insights for pitches. - Planning, researching and managing future customer research to be used in workshop presentations and to win new business. - Supporting lead strategist on projects, including formation of best practice, competitors and innovation for clients including Vodafone and Dixons Carphone. - Planning, executing and analysing first hand customer research, including discussion groups andvideo diaries using online platform Native Eye. Show less

GDR Creative Intelligence researches, analyses and showcases key retail trends and show how relationships between consumers, brands and retailers are evolving. In my role as innovation researcher and writer my respnonsibilities included:- Responsible for researching content and writing for GDR’s print publication Global Innovation Report, documenting global innovations within retail, hospitality and brand communication set within the context of customer journeys, behaviours and… Show more GDR Creative Intelligence researches, analyses and showcases key retail trends and show how relationships between consumers, brands and retailers are evolving. In my role as innovation researcher and writer my respnonsibilities included:- Responsible for researching content and writing for GDR’s print publication Global Innovation Report, documenting global innovations within retail, hospitality and brand communication set within the context of customer journeys, behaviours and current trends. - Compiling research and producing strategic and bespoke Keynote presentations for clients, including P&G, Samsung, McDonald’s and Tesco. - Conducting telephone and face-to-face interviews with creative design agencies, PR and marketing departments to write clear and strategic insight into new projects. - Presenting research findings and pitching ideas in weekly team analysis sessions and participating in regular trend and insight brainstorming sessions. - Maintaining and building new relationships with creative agencies through meetings, email and phone calls. Show less

- Conducted qualitative desk research for a ‘Social Listening’ project, using a range of digital research tools including Storify, Social Radar and Google trends. - Analysed social media activity and conversations around multiple brands, in the context of emerging global consumer trends. - Participated in ethnographic fieldwork and analysis session with clients.

Cultural Intelligence is a specialist practice within the Flamingo group, generating provocative ideas by joining the dots between disjointed perspectives. We ask questions of culture to identify the changes and ideas that matter to brands and help them get to bigger thinking.In my role as intern my responsibilities included:- Assisted with conducting in-depth research for FMCG and media clients including SONY, ITV and Diageo. - Assisted with developing themes and writing for… Show more Cultural Intelligence is a specialist practice within the Flamingo group, generating provocative ideas by joining the dots between disjointed perspectives. We ask questions of culture to identify the changes and ideas that matter to brands and help them get to bigger thinking.In my role as intern my responsibilities included:- Assisted with conducting in-depth research for FMCG and media clients including SONY, ITV and Diageo. - Assisted with developing themes and writing for PPT workshop presentations and debriefs. - Worked closely with qualitative and semiotics teams on projects that required research across the agency’s divisions. - Researched and analysed emerging behaviours and cultural trends on a daily basis and participating in regular brainstorming sessions. • Researched content for Flamingo’s magazine The Hive Mind and Gamechangers trend report Show less

Regular freelance contributor to Protein's Feed; a daily update of what's important, new and next in the world of fashion, music, film, food, art and design.

LS:N Global is a subscription-based service developed by The Future Laboratory that helps brands understand the market and consumer forces shaping the future. As an intern I played a key role within the research team and my responsibilities included:- Contributed with trends research and pitched ideas to the team in daily meetings. - Assisted the visual team with editing of global market and trend reports. - Worked on various trend briefings, including Retail, Luxury and… Show more LS:N Global is a subscription-based service developed by The Future Laboratory that helps brands understand the market and consumer forces shaping the future. As an intern I played a key role within the research team and my responsibilities included:- Contributed with trends research and pitched ideas to the team in daily meetings. - Assisted the visual team with editing of global market and trend reports. - Worked on various trend briefings, including Retail, Luxury and LS:N’s A/W Trend Briefing. - Established and maintained external industry relationships with PRs and creatives. - Uploaded content to the website using CMS and maintained a visual database. - Reported on trade shows and events, including Clerkenwell Design Week and the RCA graduate show. Show less

Part time position assisting the Head of PR with sample management, communicating with UK and international fashion press, updated and maintained client databases and press mailing lists. Organised and monitored press coverage daily.Recommendation:In her role as PR assist at J.Lindeberg, Sinikka proved to be hard working, diligent and keen to learn. She showed creativity as well as practical planning skills and was good at working to deadlines. I would not hesitate to recommend… Show more Part time position assisting the Head of PR with sample management, communicating with UK and international fashion press, updated and maintained client databases and press mailing lists. Organised and monitored press coverage daily.Recommendation:In her role as PR assist at J.Lindeberg, Sinikka proved to be hard working, diligent and keen to learn. She showed creativity as well as practical planning skills and was good at working to deadlines. I would not hesitate to recommend Sinikka as an employee.-Kimberley Witcomb – Tommy Hilfiger - Director of Communications Europe Show less