I've trained more than 2,800 people on Adobe Analytics (AA) and Adobe Customer Journey Analytics (ACJA) at Chase since 2020. I'm proud to say we also have the second largest active monthly user base of AA in the world, with more than 900 active monthly users, which is extraordinary and awesome. At a high-level, our team works cross-functionally with stakeholders across the Chase lines-of-business (LOBs) to manage the AA and ACJA platforms, and provide strategic direction and guidance for initiatives that optimize digital customer usability and user experience, and that optimize digital performance (web, mobile, app, product, campaign, etc.). The end goal, of course, is to help our product and marketing teams enable customers to find and do what they need more efficiently and effectively. In turn, this creates better customer experiences and promotes higher level of satisfaction with Chase's products, services, and brand.

St. John Maloney provides performance marketing and brand anthropology services, delivering value through strategic insights. St. John translates cultural and comparative observations into human terms and achievable business opportunities. He operationalizes brands to manage and guide customer experiences. His expertise is broad and deep, and includes data science, marketing analytics strategy and implementation, marketing technology, user experience, experimental design, medical anthropology, graphic design, psycholinguistics, biopsychology, and space life science.He builds experience strategy and intelligence programs that help clients understand the cultural landscape within which they exist, and how to grow and thrive as a brand within it. Brands require participation, prevalence, persistence, and measurable performance. More than anything, your brands should be human. Your marketing and communications should reflect this. Your measurement and optimization efforts should inform this. What you get in return are bragging rights.

As Director of Data Science at Wire Stone, an interactive marketing agency, St. John was responsible for strategy, planning and delivery of data-driven solutions, across a wide industry spectrum, for medium and enterprise sized clients, across the United States. St. John’s primary role at Wire Stone was guiding clients through the implementation of a variety of digital analytics tools and frameworks, to improve site, campaign and application business results, leverage new-found efficiencies and realize long-term business goals. These activities included site performance monetization, interactive visualization, data architecture and instrumentation, campaign optimization, and A/B testing,He managed a team of 10 data analysts and engineers to provide end-to-end analytics product solutions for Wire Stone’s 50+ clients.His accomplishments included, in coordination with the Wire Stone strategy team, helping Microsoft Ignite, one of the largest development and IT events in the world, using data-driven insights to nearly achieve its registration goals in half the expected time, using 60% of planned budget, saving the team several million dollars. His team also designed and implemented a comprehensive Adobe Analytics and Target redesign solution for HP, Inc.’s SalesCentral portal, a massive sales enablement tool for HP partners and employees—giving them greater insight into tool level performance, providing A/B testing at a global regional level. Clients included: Microsoft, HP Enterprise, HP Inc., Carbonite, Lamb Weston, Intuit, Facebook, Qiagen, Micron, Intel, GitHub, Hortonworks, and VSP.

As a Senior Analytics and Optimization Consultant, St. John designed and implemented end-to-end marketing measurement strategies for site, campaign, mobile application and social intelligence programs for medium and enterprise level companies.He defined web channel goals, key drivers and appropriate metrics to measure goals, and crafted monetization models, based on those goals, to prioritize user behaviors by bottom line impact (cost, revenue, satisfaction).He designed and managed the implementation of WebTrends and Omniture SiteCatalyst (i.e., Adobe Analytics) tagging and reporting solutions.St. John designed and created interactive visualizations, and analyzed digital analytics data, as well as offline data, to evaluate marketing performance and deliver recommendations, in collaboration with usability, information architecture, and search specialists, and designers and developers.Clients included: United States: Microsoft Windows, Intuit, Sanrio USA/Hello Kitty, Eaton Vance, IBERIA Bank, American Automobile Association and Hard Rock Hotel and Casino Las Vegas. Canada: Shaw Communication, VitaminWater, Dairy Farmers of Canada, and Sobeys Grocery Stores. Partners/employers included: Siteworx (Reston, VA), Pointmarc (now Merkle, Bellevue, WA), RelevantPage (San Jose, CA & Seattle, WA), Gravity Partners LTD (Toronto, ON), Hot Studio (San Francisco, CA) and Twist Image (Toronto, ON).

As the BI Senior Manager at Cobalt—providing automotive marketing solutions to manufacturers and their dealership networks—St. John drove and operationalized web analytics and optimization strategy for 10,000+ dealerships belonging to Cobalt’s 9 main automotive manufacturers.St. John managed a team of usability, campaign and site analytics, and optimization intelligence specialists.He defined and designed research and testing programs to deliver actionable insights, best practices, and statistically-supported, predictive, marketing and advertising models.He led the integration of disparate data sources to capture and align performance across online and offline media, including the management of Cobalt’s own in-house, Oracle-based, tracking solution, as well as the integration of web data and survey responses, used to compare stated intent vs. actual behavior.St. John’s accomplishments included designing and developing an Adobe Analytics solution design and implementation program for Volkswagen and Hyundai’s dealership networks, using multiple Cobalt-owned site templates. His team also designed and implemented Adobe Target testing programs for Chevrolet, Cadillac and Lexus, where they were able to, through clickstream, heuristic evaluation and usability research, achieve improvements in lead-generation form-submission rates up to 85%--translating to incremental yearly contributions as much as $60 million or more, per client, per improvement. He also standardized Cobalt’s quarterly business review program (QBR), providing a framework to enable his team to collaborate with and counsel executive Cobalt sales teams on how to best frame marketing performance for maximum client impact and sales outcomes—often attending client review meetings, acting as sales support, subject matter expert, and analytics evangelizer. Clients included: GM (Chevrolet, Buick/GMC, Cadillac), Lexus, Hyundai, Kia, Volkswagen, BMW and MINI.

As Senior Analytics Manager for ZAAZ, an interactive, data-driven, user-experience design agency, St. John’s team helped improve his clients' sites, beginning with analyzing the behavior of site visitors. He worked closely with clients in the United States, Canada, England and Helsinki, to understand overall web site goals and create appropriate web metrics, and to design and implement solutions to measure site success and site under-performance.St. John managed 4 web- and senior web-analysts, and mentored many others, acting as an analytics evangelist within ZAAZ and with clients.His accomplishments included helping Wunderman, ZAAZ’s sister company, win a $20 million global deployment contract, including world wide data delivery and insight. Clients included: Nokia (London, Helsinki), Microsoft/MSN, BECU, PayPal, Pella, REI, Logitech, SPIE, Tom’s of Maine, Helio, and Washington Dental.

E*TRADE is an online financial services company.Implemented and managed end-to-end web measurement and analytic solutions across all lines of business (under contract with Artizen).Coordinated and integrated end-to-end web analytic implementations. Collected and consolidated business and technical goals and detailed requirements. Translated these to actionable WebTrends reports and KPIs.Generated and maintained standard reports that provided insight into E*TRADE web initiatives and marketing and product performance. Consulted on report analysis and interpretation.Developed specifications and configured all custom reports, scripts and other technologies for marketing, product and web development groups, including META tags, query parameters, cookie management, and information database retrieval.

Managed, developed, implemented and provided training for multiple WebTrends-based web analytics solutions for governmental and medium and Fortune 500 sized clients across the United States and CanadaClients included: Microsoft, CIBC (Canada), Wells Fargo, Bank of America, Honeywell, Canon, Cingular/AT&T, Volvo, Harvard University, Weightwatchers.com & others.

Managed all aspects of intranet development and design, and help desk applications for 600+ employees.Redesigned company intranet and designed travel application and mobile intranet.Trained 15 departments in Internet, CGI, and imaging technologies.Implemented and managed Web-based help desk and project management application on 7 systems.

Created pre-funded start-up--an online ASP aggregator--with a team of six.Conducted small market and business research; edited and co-authored partnership, business development and business plan documentation; and met with potential investors (venture capitalists and angel investors).Designed and managed all aspects of web site/application production.

Implemented and managed all or many aspects of production and operations for several Web related projects, including intranet management and maintenance, and intranet and software design.

Assisted Dr. Joan Vernikos, endocrine pharmacologist and Acting Director of Space Life Sciences (Code SL) at ARC, in the study of various invasive and non-invasive countermeasures to bedrest-induced syncope (fainting). Bedrest-induced syncope was used as an analogue for microgravity-induced syncope upon re-exposure to a 1-gravity environment (i.e., landing on earth after some length of time in space). Worked closely with Dr. Vernikos and Dee O'Hara (Army nurse and bedrest facility manager) to set up and execute studies, as well as collect and analyze data. Assisted Dr. Vernikos in the preparation of papers and slides for various journals and presentations. Experiments involved subjects staying at the bedrest facility at ARC for several days to several weeks, depending on the study. Subjects were periodically exposed to one of several interventions (e.g., diuretic synthetic hormone, salt pill, or walking on a treadmill for a certain length of time). After some period of time, the subjects were then placed on a "tilt table", designed to take a subject from a supine to an inclined state in a controlled manner. Heart rate, respiration, blood pressure and a blood sample were taken in the supine state, after which subject would be tilted up and a dye would be injected into their blood stream. Five and fifteen minutes later blood samples would be taken again to measure the velocity of dye distribution, as well as heart rate, respiration and blood pressure.

Assisted Dr. Patricia Cowings, biopsychologist, on the effectiveness and impact of biofeedback training on Space Motion Sickness (SMS), as an alternative to invasive SMS-countermeasures. Assigned to shuttle mission STS-47 (aka Spacelab J), a joint American-Japanese research mission. Worked with American and Japanese crew members, including first African-American woman in space (Dr. Mae Jemison), first Japanese astronaut in space (Dr. Mamoru Mohri), and first married couple in space (Commander Mark Lee and Dr. Jan Davis). Worked closely with Dr. Cowings, supervising research assistant team, conducting experiments/training, and assorted other lab-related tasks. Experimental training involved placing subjects on a chair spinning at 6 RPMs for 5 minutes, then increasing to 8 RPMs for another 5 minutes, and so on, until reaching 30 RPMs, some 90 minutes later. Initial exposure indicated level of susceptibility to motion sickness. Next 3 weeks were used to teach subject to use auditory (tones) and visual (a watch with wavelengths) feedback to control motion sickness symptoms. A spinning chair test was conducted weekly to indicate progress. Physiological parameters measured included: heart rate, blood volume pulse, respiration, skin conductance (sweating), muscle tenseness, and head movement.

Assisted Dr. James Johnson, cognitive/human factors psychologist, in research regarding the study of task completion and parallel vs. serial process, based on subject reaction time. Co-managed experiment lab, recruited subjects through nearby universities and junior colleges, and conducted experiments with subjects. Experiments involved subjects seated at a computer, responding to a series of tones and onscreen shapes, and responding via keyboard keys, as to whether said tones (one tone, followed by another tone) and shapes (one shape, followed by another shape) were or were not matches.

Assisted Dr. Yvonne Clearwater, environmental psychologist, in research regarding the impact of food and food attributes (texture, taste, smell, etc.) on individual and team psychology in cross-cultural, long-duration isolation analogues (e.g., Antarctica, submarines) for space flight (e.g., space station, long term space flight). Conducted extensive literature search through NASA-Ames Research Center and Stanford Medical School libraries.