Digital Marketing Manager
CurrentResults-driven Digital Marketing Manager with over 9+ years of experience leading strategic digital marketing campaigns and driving online growth. Proven track record of increasing brand visibility, engagement, and conversions through data-driven strategies. Skilled in managing cross-functional teams, optimizing PPC campaigns, and leveraging SEO best practices. Adept at analyzing metrics and trends to develop actionable insights for continuous campaign improvement.- Digital marketing strategy development and execution- Pay-Per-Click (PPC) campaign management and optimization- Search Engine Optimization (SEO) and keyword research- Social Media Marketing (SMM) Content marketing and social media strategy- Data analysis and performance tracking- Conversion rate optimization (CRO)- Marketing automation and CRM tools- Budget management and ROI analysis- Managed a 15+ member team to consistently exceed performance targets, driving revenue growth.- Orchestrated comprehensive SEO initiatives that improved organic search rankings and increased organic traffic.- Optimized PPC campaigns, reducing cost per click (CPC) by 50% and improving conversion, leading to a 50% increase in overall ROI.- Developed and executed a content marketing strategy that increased brand engagement on social media platforms