Working as the Group Director at MSLGroup Turkey, formulating and implementing strategic communication plans regarding major customers from different industries including payment systems, fintech, IT, entertainment, accommodation, tourism, F&B, and FMCG; providing overall direction and roadmap in terms of communication strategy and objectives,
Designing and applying crisis/reputation management strategies when necessary to deal with sudden and significant negative events, preserving positive image and perception towards clients and effectively managing C-level communication along the way despite challenging and stressful circumstances,
Managing a team of 7 in day-to-day operations along with actively supporting the Country Manager, covering digital/influencer marketing activities in addition to the traditional channels, and leading significant events and organizations to maximize brand awareness for respective clients.

****Pursued a master’s degree in the USA in the respective time gap.

Driving efforts to maintain the positive image and perception towards Zorlu Property Group brand, directing the organization's overall internal and external communications and effectively executing communication planning regarding various projects,Coordinating relations with domestic and international PR and digital media agencies, acting as a communication bridge between Zorlu Property Group and Zorlu Holding along with other subsidiaries to ensure singularity in-joint projects,Also… Show more Driving efforts to maintain the positive image and perception towards Zorlu Property Group brand, directing the organization's overall internal and external communications and effectively executing communication planning regarding various projects,Coordinating relations with domestic and international PR and digital media agencies, acting as a communication bridge between Zorlu Property Group and Zorlu Holding along with other subsidiaries to ensure singularity in-joint projects,Also, leading Zorlu Center in terms of communication strategy, carrying out content creation activities regarding the internal magazines of Zorlu Holding and Zorlu Property Group and executing crisis and reputation management initiatives when necessary to minimize damage and negative perception,Partaking in special projects and participating in cross functional activities to maximize the quality and frequency of brand exposure through all channels. Show less

Formulating overall marketing and communications plans in line with the business and communication objectives of respective clients, providing strategic direction and roadmap in terms of building and maintaining the desired image and positive perception, Crafting on-point corporate messages regarding all social stakeholders as well as the target audience, carrying out crisis and reputation management and effectively managing cross functional teams (12 employees in total) and… Show more Formulating overall marketing and communications plans in line with the business and communication objectives of respective clients, providing strategic direction and roadmap in terms of building and maintaining the desired image and positive perception, Crafting on-point corporate messages regarding all social stakeholders as well as the target audience, carrying out crisis and reputation management and effectively managing cross functional teams (12 employees in total) and marketing/internal communications projects,Preserving the brand value and a favorable brand image, covering digital marketing and social media management in addition the traditional channels and overseeing the implementation of external communications policies and procedures. ***Major clients from global technology companies including Dassault Systemes, Citrix Systems, Kaspersky, TPVision (Philips TV), Gibson Innovations (Philips Audio Systems), Amazon Web Services, Eutelsat and its satellite internet solution Tooway. Show less

Formulating strategic media relations plans in line with the business and communication objectives, managing the flow of communication between global clients and the media, and providing overall direction and roadmap in terms of media relations, Leading the design of promotional materials (press releases, press kits etc.) to distribute in various online and offline channels, organizing press conferences and events; managing a team of 5 in day-to-operations and effectively maintaining the… Show more Formulating strategic media relations plans in line with the business and communication objectives, managing the flow of communication between global clients and the media, and providing overall direction and roadmap in terms of media relations, Leading the design of promotional materials (press releases, press kits etc.) to distribute in various online and offline channels, organizing press conferences and events; managing a team of 5 in day-to-operations and effectively maintaining the communication with C-level executives, Building and maintaining strong relations with the media representatives to leverage network, keeping close track of current affairs and industry related news to inform clients and evaluating media coverage to take corrective actions with defined strategies,Detecting public relations issues as they emerge and taking immediate crisis/reputation management initiatives when necessary to preserve positive image and perception towards clients. ***Major clients including Visa Europe, Allianz Turkey, GlaxoSmithKline and PWC.***Also managing Turkcell’s international media relations in addition to HP, AMD and Dove Beauty Bar. Show less

Formulating and implementing strategic communications plans in compliance with the business and communication goals of respective clients, and driving efforts to design and maintain the desired image and positive perception towards clients, Crafting corporate messages regarding all social stakeholders as well as the target audience, carrying out crisis and reputation management and effectively managing cross functional teams and marketing/internal communications projects,Coordinating… Show more Formulating and implementing strategic communications plans in compliance with the business and communication goals of respective clients, and driving efforts to design and maintain the desired image and positive perception towards clients, Crafting corporate messages regarding all social stakeholders as well as the target audience, carrying out crisis and reputation management and effectively managing cross functional teams and marketing/internal communications projects,Coordinating the design of promotional materials and press releases to distribute in various online and offline channels, organizing press conferences, meetings and trips and actively managing the relations with NGOs alongside the media.***Major clients including Honda Turkey, The Carlyle Group, iddaa (Inteltek A.Ş), Bank of America Merill Lynch, Vinci Concessions, General Electric, Kiler Holding, Istanbul Sapphire, Seranit Construction Group, Enerjisa and Atlasjet.***Also working as the Media Relations Director for Türk Telekom, TTNET, Diageo Plc., Philips Türkiye, Kiler Holding, British American Tobacco, the Association of Shopping Centers and Retailers (AMPD), Bank of America Meryll Linch, Boston Consulting Group, Honda Türkiye, Karma Outdoor Advertising, Atlasjet, Civil Aviation General Directorate, Adana Golden Boll Film Festival and Cisco. Show less

Overseeing communications to the media, formulating and implementing strategic communications plans and overall media relations strategy for the respective clients (such as P&G and Teknosa) and enhancing the effectiveness of press and publicity function, Writing and distributing messages for press releases, speeches, media statements etc. and creating overall interesting and newsworthy content for the media; also coordinating press conferences, trips, interviews and other related… Show more Overseeing communications to the media, formulating and implementing strategic communications plans and overall media relations strategy for the respective clients (such as P&G and Teknosa) and enhancing the effectiveness of press and publicity function, Writing and distributing messages for press releases, speeches, media statements etc. and creating overall interesting and newsworthy content for the media; also coordinating press conferences, trips, interviews and other related organizations. Show less

Managing the flow of communication between the respective clients and the media, formulating and implementing strategic communications plans and overall media relations strategy and effectively dealing with crisis along the way,Building and fostering relationships with key stakeholders across various media channels, writing and distributing messages for press releases, speeches, media statements etc. and coordinating press conferences, trips and interviews. ***Completed mandatory… Show more Managing the flow of communication between the respective clients and the media, formulating and implementing strategic communications plans and overall media relations strategy and effectively dealing with crisis along the way,Building and fostering relationships with key stakeholders across various media channels, writing and distributing messages for press releases, speeches, media statements etc. and coordinating press conferences, trips and interviews. ***Completed mandatory military service in the respective time gap. Show less

Keeping up with news and updates regarding the banking and finance industry, capital markets as well as the latest developments in retailing, real estate and the automotive world,Closely following up the companies quoted in Istanbul Stock Exchange, covering a wide variety of topics defined by the editor, preparing exclusive interviews and reports, attending press meetings and, verifying all information.

Reporting news and updates regarding the economic and financial landscape of the country, preparing exclusive interviews and reports, attending press meetings and gathering information on topics defined by the editor.