From right the starting of my coffee journey in 1994, I had one vision to reach, but that is never reached alike a fugitive horizon and one philosophy to follow as a guideline. That remained constant, all these years long, till nowadays.The vision is to make Lao coffee known worldwide and my own brand, created in 2003, be the leading coffee brand in Laos and renown abroad. The philosophy is to achieve that vision by a permanent mindset based on the consept of quality. Having led during 11 years the Lao Coffee Association as well as heading my own coffee business, I have put definitly my finger print to the fame of Lao coffee and Sinouk Coffee, in working untiredly on the process of quality improvement.