Sinu Daniel Varghese Email & Phone Number

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Product Marketing and GTM:• Leading product and category marketing for Kitchen Appliances (100 Cr) with complete responsibility of P&L and GTM.• Responsible for growing categories and launching new products / innovations basis consumer research and market fitment.Achievements/Impact:• Worked extensively on Kitchen appliances to launch 8 new models that grew revenue by 14% in FY23.Secured a strategic innovation pipeline of 10+ NPDs• Successfully launched a new D2C… Show more Product Marketing and GTM:• Leading product and category marketing for Kitchen Appliances (100 Cr) with complete responsibility of P&L and GTM.• Responsible for growing categories and launching new products / innovations basis consumer research and market fitment.Achievements/Impact:• Worked extensively on Kitchen appliances to launch 8 new models that grew revenue by 14% in FY23.Secured a strategic innovation pipeline of 10+ NPDs• Successfully launched a new D2C online-first category. Developed comprehensive 5-yr strategy encompassing brand positioning, market entry, product roadmap, P&L, pricing and marketing communications.Potential of 120Cr in 5 years.• Pride Award for “Excellence in Projection execution” in FY 21-22. Show less

Mumbai, Maharashtra, India

Achievements:• “GOLD PLUS CLUB” in Oct & July, Aug, Sep & Oct’21 (115+% achievement).• “PLATINUM CLUB” in Nov and Jan ‘20 for 144% and (138% achievement).

Mumbai Metropolitan Region

- Handling a combined portfolio of 6 business categories and 250+ SKUs.- Increased Market Share in Mumbai by 5% and surpassed L3M distribution targets by 20%.- Improved Weighted distribution by 6% and counter share by 10% for Usha in Mumbai- Increased focus on sell-out, marketing initiatives in top 100 outlets and monitoring in-store promoter/demonstrator productivity.- Leading a team of 3 Territory managers and 15 indirect reportees.

Gurgaon, India

- Managed marketing and P&L of consumer durable brands across categories such as water heaters, water dispensers and kitchen appliances.- Worked on overall development & growth strategies for brand across various consumer touch points and platforms such as in-store, digital, print, ATL, BTL, etc.- Initiated a distribution, product and pricing repositioning for the category which resulted in 50% GOLY and 120% Business achievement.- Secured an NPD pipeline to deliver business… Show more - Managed marketing and P&L of consumer durable brands across categories such as water heaters, water dispensers and kitchen appliances.- Worked on overall development & growth strategies for brand across various consumer touch points and platforms such as in-store, digital, print, ATL, BTL, etc.- Initiated a distribution, product and pricing repositioning for the category which resulted in 50% GOLY and 120% Business achievement.- Secured an NPD pipeline to deliver business objectives for the next 3 yrs. Show less

Gurgaon, India

Gurgaon, India

Mumbai Area, India

- Achieved 6X sales growth of Karmiq cranberries during campaign period through Gamification and weekly marketing activities for frontend retail sales team.- Worked on re-positioning and brand strategy of 3 FMCG brands Karmiq green tea, Sangi's Kitchen mayo and Fresh & Pure tea.- Involved in retail marketing activities such as visual merchandising, packaging development, promotion designing, communication development and design, and coordination with vendors and agencies- Worked… Show more - Achieved 6X sales growth of Karmiq cranberries during campaign period through Gamification and weekly marketing activities for frontend retail sales team.- Worked on re-positioning and brand strategy of 3 FMCG brands Karmiq green tea, Sangi's Kitchen mayo and Fresh & Pure tea.- Involved in retail marketing activities such as visual merchandising, packaging development, promotion designing, communication development and design, and coordination with vendors and agencies- Worked towards creating awareness, interest and excitement for the launch of two FMCG brands/products in the internal forum comprising 3000+ employees- Developed Go-To-Market strategies for Karmiq Green Tea through in-depth interview, in-store ethnography and market research to understand the industry trends, competitor landscape, triggers and barriers and recommended - Conducted primary research to understand taste preferences, preparation methods, influencers and decision-makers for Masala Tea in Indian household- Undertook in-store surveys to understand the awareness, usage and consumption patterns of Mayonnaise along with the Brand awareness of Sangi’s Kitchen for Big Bazaar customers- Assisted in cataloguing and listing of FCL brands and products on Amazon- Wrote creative briefs, negotiated with vendors and co-ordinated with agencies for timely delivery Show less

- Increased sales lead by 5% in the North American territory.- Maintained and expanded database of prospects with the assigned North American territory.- Developed sales opportunities for international clients in India by researching and identifying potential accounts.

Pune Area, India

- Managed a team information security consultants at Junco Technologies- Helped in reviving ClubHack into InfoSec Keynote Series and Junco Technologies.- Was responsible for the successful makeover of ‘CHMag’ magazine to a security news app- Was responsible for CHMag’s social media promotions and event/conference tie-ups- Handled the social media pages of ClubHack Labs and undertook social media campaigns- Performed business development activities, including the preparation… Show more - Managed a team information security consultants at Junco Technologies- Helped in reviving ClubHack into InfoSec Keynote Series and Junco Technologies.- Was responsible for the successful makeover of ‘CHMag’ magazine to a security news app- Was responsible for CHMag’s social media promotions and event/conference tie-ups- Handled the social media pages of ClubHack Labs and undertook social media campaigns- Performed business development activities, including the preparation and review oftechnical and cost proposals- Organized events such as Club Sys Admin, Pune, Ground Zero (Nov 2014), BarCamp Pune,and InfoSec Keynote, Bengaluru Show less

Mumbai Area, India

Business Development Executive involved in Corporate Sales and Marketing at Network Intelligence India (NII Consulting), an ISO 27001 certified well-established providers of information security services and products.Responsibilities included:- Selling InfoSec consultancy services and consultative System Integration Solutions- Researching and developing new strategies to increase the company’s market reach- Identifying potential clients, the right people to target within… Show more Business Development Executive involved in Corporate Sales and Marketing at Network Intelligence India (NII Consulting), an ISO 27001 certified well-established providers of information security services and products.Responsibilities included:- Selling InfoSec consultancy services and consultative System Integration Solutions- Researching and developing new strategies to increase the company’s market reach- Identifying potential clients, the right people to target within these clients, & the contact information of these people- Developing a database of qualified leads through referrals, telephone canvassing, direct mail, email, and networking. This also involved following up on these meetings and maintaining regular contacts- Regular interaction with the existing Clients to ensure Client's satisfaction- Having complete understanding of pricing and proposal models- Creating and conducting effective proposal presentations and RFP responses that identify prospects business problems, the effects of the problems, and the solutions to their problems Show less

Post Graduate Diploma In Management (Pgdm), Communications, Advertising And Brand Management

Activities and Societies: Head Planning and Logistics - SMC, Sports Marketing Club at Mica, Member Marketing Team - Micanvas, The Annual.

Bachelor Of Engineering (B.E.), Electronics And Telecommunication Engineering

Activities and Societies: Publicity Head - Surge, Cultural Festival

Education record