Sinuhe Gonzalez Email & Phone Number

• Created a YouTube chapters strategy that improved organic views 194% and Google search views 596% by using keyword research and SEO to increase performance across YouTube and Google Search. • Grew the Toyota USA YouTube channel to 600k subscribers, effectively tripling the monthly subscriber rate and doubling monthly organic views in a three year period.• Analyzed audience retention rates to create a data driven recommendation for improved pacing in content resulting in a 40% increase in audience retention for Toyota USA over a three year period.• Created automated sentiment analysis reports by scraping audience comments from different client & influencers' channels. Achieved this using Python libraries, YouTube API calls, and SQL queries for retrieving comments already in the database.Client portfolio: Toyota, T-Mobile, Metro by T-Mobile, T-Mobile Latino, Grey Goose Vodka, JC Penney.

• Managed the development and execution of 6+ digital tools for the VideoAmigo platform. This included a playlist builder, a keyword ranker, a video scheduler, and a demographics tool.• Automated processes using Excel or Google Sheets that reduced manual labor from 3 - 4 hours to 20 minutes. Some of these basic tools were used as frameworks that were later developed in the VideoAmigo platform by software engineers.• Created wireframes, mockups, and designs to illustrate the different requirements and business needs to developers and UX designers. • Managed a small team of software developers.• Oversaw that the needs of different teams were being met by our tools and managed the resolution of bugs and implementation of users’ feedback.

Dallas/Fort Worth Area

• Directly responsible for achieving brands' channels KPIs and sustaining channel health. • Developed and led strategy for channel growth.• Led a team of YouTube channel developers and managed workload.• Used analytical, communication, and presentation skills to provide valuable insights & updated reports on channels' status.Client portfolio: Head & Shoulders, The Home Depot, Yeti Coolers, Schneider Electric.

Dallas/Fort Worth Area

• Optimized videos for search & social engagement through YouTube. Managed YouTube channels for global Fortune 500 brands.• Created thumbnails in Photoshop to maximize click through-rates. Optimized existing thumbnails & improved YouTube search views 40% .• Implemented playlist strategies to maximize viewer journeys. Responded to hundreds of monthly comments adhering to the brand's authentic tone of voice.Client portfolio: Gillette Latinoamérica, Pantene, Pampers Latino.

Bachelor Of Science (Bs), Marketing

Activities and Societies: Toastmasters International, Delta Epsilon Iota Academic Honors Society, Musicians Network Received Transfer.

Education record

(Now known as UTRGV) General-core classes before transferring to UT Dallas

High School Diploma