- Travel writer for MingPao Daily, Hong Kong Economic Times, Oriental Daily, Apple Daily & U Magazine- Lifestyle writer for MingPao- Feature writer for Esquire HK- Copywriter (Online & Print) for U Magazine- Tour Mentor for GLO Travel Ltd to DPRK, Tibet, Bhutan, Israel & Palestine- Private tour organiser to Tibet- Event producer for AIML

- Created stories and videos for publication on travel and local feature- Arranged travel trips by aligning different sponsors including airlines, hotels, tourism boards and attractions etc- Researched and gathered information for stories and articles by visiting and interviewing various sources- Performed photo and video shooting for publication- Maintained high level of journalistic integrity by double checking facts prior to publishing

- Executed advertorial campaign from concept development through publication- Communicated with clients on creative concept- Liaised with photography and design teams to produce appropriate content- Wrote content material for campaign- Ensured productions were on assigned schedule- Handled and ensured quality of works by freelance copywriters

- Executed advertorial campaign from concept development through publication- Communicated with clients on creative concept- Liaised with photography and design teams to produce appropriate content- Wrote content material for campaign- Ensured productions were on assigned schedule.- Won Galaxy Awards 2009 with HKTB's Local Delicacies guidebook in Special Purpose Brochures category

- Maintained, updated and translated content on company website- Liaison with marketing and product development departments on periodic promotions- Reviewed with technical support department on optimisation of user experience

- Executed special editorial assignments such as travel guidebook and local dining guide- Conducted information gathering, interivews and editorial writings- Liaised with photography and design teams to produce appropriate content- Ensured productions were on schedule

- Ensured garment pattern, sample workmanship and fitting were up to brand standard- Paid regular visits to factories located in Guangdong, China and checked production standard- Conducted seasonal fitting and prepared reports for HQ review- Established effective communication between US HQ and Chinese vendors

- Assisted in daily retail operations- Maintained shop front neat and tidy- Kept inventory updated- Provided customer service- Performed cashier duties

- Provided general reception service such as answering enquiries, taking messages and greeting clients- Handled administrative and clerical support duties- Performed data entry in English and Traditional Chinese