Sin Yu Cheung Email & Phone Number

A highly-motivated and creative person with enthusiasm in devoting myself to the Advertising and Branding industry. Apart from academic studies, I'm also a self-motivated learner to be aware of different advertisements in social and traditional media. Through witnessing various strategies of delivering creativity, it instilled in me a resolute desire to study the intelligence of creativity and explore the advertising and branding field.Skills: Creative problem solving, Copywriting, Market researching, Marketing strategy, Campaign development, Adaptable, CanvaExperience:2020-2021: 2020 4As Student Award -Brainstormed and design an advertising campaign for the product. -Utilized media mix to well-delivered campaign messages to the target audience. -Applied creative and story-telling to create an advertising campaign.2017-2018：Sales and Marketing Team Member from the Junior Achievement Company Program-Gathered and analyzed research to observe the current trend for designing the product.-Investigated target customers’ consuming patterns to understand their preferences to create product and price-setting-Examined target customers’ media patterns, which are in favour of advertising.-Brainstormed ideas and participated in filming product advertising.-Brainstormed ideas for creating new products and attended weekly meetings. In advertising, I see a purposeful and versatile vocation, yet what I love most is its fusion of a creative core with an ambitious heart to break the rules and make something different. As an undergraduate student who is enthusiastic about accepting challenges and exploring creativity, I am looking forward to working and exploring this industry.