Responsible for strategic management of Primark's global paid digital media strategy across international markets.

Working across Brown Thomas Arnotts Insights and Acquisition teams with the ambition to provide insightful analyse and reporting to further develop customer journeys, brand experience and online interaction. Supporting the Acquisition Manager in defining the Paid Social campaign strategy and execution. Collaborating with marketing, creative, commercial and agency teams to provide clear campaign direction and timelines. Working with internal and external creative teams to identify specific content requirements while preserving both Brown Thomas and Arnotts established brand identities. Analysing channel performance data to provide insights and further campaign optimisation. Working alongside the CRM team in optimising email channel performance through A/B testing, segmentation and dynamic content management. Managing email campaign reporting process with the intent to equip key stakeholders with insights and further opportunities in channel development and growth. Circulating key commercial messaging and events to the external agency with the purpose of campaigns being supported throughout Paid Search channel. Providing weekly and monthly insight reports to continuously optimise channel performance.

Key Responsibilities: Working with the SEO agency, implementing search engine optimisation tasks on site in order to improve the organic search listings for Brown Thomas and Arnotts. Supporting insight generation via data extracts and reports.

Brand Specialist for Selected Femme at Arnotts. Ltd.Key responsibilities include : - Taking ownership of championing the brand and how it is performing in Arnotts- Communicate performance of brand and report weekly sales figures to the supplier/Buyer- Ensure that weekly and monthly sales targets are achieved for the brand- Deliver exceptional customer service

Managed in-store and online customer issues, operations of inbound & outbound stock.Identified and addressed all customer issues and inquiries both in-store and online. Kept up-to-date and responded to various inquiries from existing and new customers via a variety of social platforms such as Facebook, Twitter and Instagram. Ensured customer satisfaction is achieved and maintained throughout both our customers and clients experience with the entire Siopaella Team. Provided a high standard of service throughout all three stores along with ensuring that all fellow staff members are up-to-date on all customer related policies and procedures.

Achieved link selling objectives, implemented company retail sales strategies for incoming new stock, managed social media account in conjunction with team members, ensuring brand image of Siopaella was enhanced at all times and providing the highest level of customer service.Kept up to date with the latest style trends and researched pricing of both high street and high end content in order to price accordingly in store. Provided personal shopping and styling assistance to in store customers.Worked within a team dynamic in maintaining social media platforms through styling and sharing outfit posts online, advertised the latest drop offs in store and marketing current stock throughout all three stores. Maintained customer satisfaction through continuous updates and replies to our customers online.

Gained invaluable firsthand insight and experience into the market of consignment and vintage retail.