Senior brand manager with 8 years of experience in marketing and sales, in charge of brands from the pharmaceutical, consumer, automotive, beauty and luxury sectors. Leader of work teams focused on achieving results, ability to analysis and development of information, customer acquisition and negotiation of competitive spaces within the retail and self-service channel.
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Commercial ManagerAttila México Sep 2023 - Present -
Brand Manager BombergAttila México Jan 2023 - PresentMéxico -
Timepieces Sr Brand ManagerAttila México Mar 2019 - Jan 2023- Development of strategies to reach Sell in and Sell Out.- Development of growth strategies and brand repositioning.- Monitoring of inventory levels in house and by POS.- Price analysis.- Creation of the Marketing Plan.- Creation of incentives for promoters and sellers.- Opening of new sales channels and customer development.- Visit to POS to monitor inventory, display and coverage of incentives. -
Jr Brand Manager MontblancAntera Beauty & Fragrance Corporation Feb 2018 - Mar 2019- Management and execution of the annual marketing plan by brand.- Administration of the budget by brand.- Monitoring of inventory levels in house and at POS.- Sell in and Sell out analysis.- Definition of pricing strategy. -
Product ManagerSunstar Americas, Inc. May 2016 - Jan 2018- Develop and implement strategies to further gain distribution, volumes, and profitability in the retail channel.- Development and integration of new products.- Pricing positioning and management.- Research Studies analysis.- Promotional and merchandising concepts and execution.- Implement launch and product training programs.- Conduct field trips and maintain direct market contact to expand product, channel, customer and market knowledge, trends and opportunities.- Attend retail trade events.- Analyze and report monthly assigned product lines forecasting, inventory management, product performance and profitability.- Coordinate execution of advertising, promotions, packaging, POP material for each product.- Develop long-term strategies for product lines based on corporate objectives.- Monitoring and analysis of Sell In, Sell Out and Inventories.- Design, execution, and analysis of results of product activations at the point of sale.- Coordination of brand events.- Creation of the Business Plan.- Budget management (Anual budget 500k USD).- Monitoring of the brand fan page (+100k followers).- Business alliances.- Development and implementation of cross-promotion.- Design of planograms per client. -
Retail Marketing AnalystDaimler Ag Mar 2014 - May 2016- Marketing Coordinator of the car dealers network activities.- Creation and implementation of marketing campaigns nationwide.- Design POP materials.- Budgetary control. (Anual budget 1.5M USD)- Coordination of the Mercedes-Benz Fashion Week Mexico attendance and sitting.- PR in Test Drive events and launches.- Implementation of activations in the showroom for special events.
Sinéad Monroy Skills
Sinéad Monroy Education Details
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Business Administration And Marketing -
Neuromarketing -
Event Management -
Master'S Degree, Advertising And Public Relations -
Content And Community Manager -
DomestikaDigital Marketing -
Marketing
Frequently Asked Questions about Sinéad Monroy
What company does Sinéad Monroy work for?
Sinéad Monroy works for Attila México
What is Sinéad Monroy's role at the current company?
Sinéad Monroy's current role is Comercial Manager Timepieces.
What schools did Sinéad Monroy attend?
Sinéad Monroy attended Universidad Panamericana, Universitat De Barcelona, Universidad Panamericana, Universidad Panamericana, Universidad Galileo, Domestika, Università Bocconi.
What are some of Sinéad Monroy's interests?
Sinéad Monroy has interest in Social Services, Children, Economic Empowerment, Environment, Education, Science And Technology, Human Rights, Arts And Culture, Health.
What skills is Sinéad Monroy known for?
Sinéad Monroy has skills like Global Marketing, Pharmaceutical Industry, Product Launch, Marketing Management, Sales Effectiveness, Market Access, Market Analysis, Digital Marketing, Market Research, Microsoft Excel, Sales, Neuromarketing.
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