Vice President, Digital And Social Media
New York, Ny, Us
Broad experience serving integrated PR/Digital/Social Media clients in the Food & Nutrition, CPG, and Consumer Technology categories, overseeing digital programming that included social creative and content strategies paired with earned and paid media. I led the team that maintained excellent levels of client service on a diverse portfolio of accounts including Nestle USA, Petco, Sunkist, Activision, and Mattel, serving as an expert on the role of digital and social media (social strategies, tools & technologies, creative capabilities, customer-service integrations, and paid media strategy). My team led the firm in client profitability (35% average) and 24 months of zero-overservice while maintaining exceptional client satisfaction scores on accounts totaling 300k-3MM in billings, and co-led 25+ new-business opportunities in five years with a win rate of roughly 70%.I also served the Crisis & Risk practice as a Digital Strategist, counseling clients including Mattel, Nestle, Shell, Novartis, and Nissin Foods through crisis, issues, activist actions, and media concerns as diverse as The Dr. Oz Show, Greenpeace, and Anonymous. I also served the Policies, Ethics, Reputation, and Citizenship practice, counseling clients on ethical corporate behavior in comediated spaces.
