Senior-level research, planning, strategy and brain-in-a-jar for CMOs and heads of marketing. Projects have included:- Producer & Host, Brand/Thought Leadership Podcast + Brand content leadership, pre-IPO global B2B fintech "unicorn" ($1bn+ market cap) - B2B2C campaign strategy, Fortune 50-level technology company- B2SMB campaign & experience design, Fortune 100-level financial-services company

At this Omnicom specialist shop, I served as a broad-based brand, content, and communications strategist for a slate of B2B and B2B2C clients including T-Mobile, Anaplan, Early Warning Services/Zelle, FIS, Intel, Cisco, Visa, Capital One, LEGO, and NetApp, working with our world-class team to develop smart B2B brand and campaign work, communications and content strategies, and thought-leadership platforms, among other projects.

Communications strategist and team lead on a slate of integrated marketing (print, digital, social) and media accounts across the Hospitality/Tourism, Food/Nutrition, and CPG categories. Clients included Destination Collection, Pabst Brewing Company, ARYZTA, Whirlpool/KitchenAid and Western Digital.

Led a strong young social media team and worked to build mature strategic planning, creative development, and account-management processes, designed to set up the team for growth and success. Clients included Panda Express, Thrivent Financial, Bugaboo, Simply Fresh Foods, and Ciao Bella, among others. Responsible for new-business development, account leadership, strategic leadership, process development, interdepartmental integration, and strategic authority, as well as staffing, performance planning, coaching, mentoring, and team development.

Led the social creative component, from strategy to analytics, for integrated entertainment and lifestyle accounts across this fiercely independent creative agency. Clients included Yahoo!, Sony Pictures Television, Crackle, Marriott, Zynga, and Mattel, representing growth in the vertical, increasing billings 100%. Developed and implemented a strategic planning process designed to raise strategic and creative quality, leading to better program outcomes. Brought extensive new-business development experience, simultaneously shoring up a weak inbound pipeline and generating a 70% win rate. Responsible for staffing, performance planning, coaching, mentoring, and team development.

Broad experience serving integrated PR/Digital/Social Media clients in the Food & Nutrition, CPG, and Consumer Technology categories, overseeing digital programming that included social creative and content strategies paired with earned and paid media. I led the team that maintained excellent levels of client service on a diverse portfolio of accounts including Nestle USA, Petco, Sunkist, Activision, and Mattel, serving as an expert on the role of digital and social media (social strategies, tools & technologies, creative capabilities, customer-service integrations, and paid media strategy). My team led the firm in client profitability (35% average) and 24 months of zero-overservice while maintaining exceptional client satisfaction scores on accounts totaling 300k-3MM in billings, and co-led 25+ new-business opportunities in five years with a win rate of roughly 70%.I also served the Crisis & Risk practice as a Digital Strategist, counseling clients including Mattel, Nestle, Shell, Novartis, and Nissin Foods through crisis, issues, activist actions, and media concerns as diverse as The Dr. Oz Show, Greenpeace, and Anonymous. I also served the Policies, Ethics, Reputation, and Citizenship practice, counseling clients on ethical corporate behavior in comediated spaces.

Developed and implemented content and channel strategies for Viacom-funded social platform startup. Worked with publishers, brand teams and VIP brand and content partners to document business goals, developing digital marketing and communications strategies for multiple brands, guiding execution, and working closely with client to iterate upon an evolving social-networking product (flux.com). Managed the successful implementations of Flux’ first and highest-profile major publisher launches (MTV, MTV News, BET, VH1, and entertainment brands).

Revver was an early YouTube competitor and startup in the online video/user-generated content/advertising space; I co-developed and managed some of our first expressions in the broadcast and mobile channels through partnerships with Verizon Wireless’ V CAST (3M revenue) and MSN (1.5M revenue) services, developing and implementing creative, revenue-driving digital content strategies for advertiser partners in the broadband and mobile content channels.